Business Tips and Tricks, Hope Wissel

Pinterest Can Help Your Business

I am sure you are wondering if I have lost my mind, right?  This time sucking app lures you in with one “cute” post only to emerge hours later wondering if you entered a time warp.  Honestly, I stay away from it as much as I can because once I click “pin it” – I am hypnotized.  I try to limit my time on this social media phenomenon so that I can actually be productive during the day.

According to The Self-employed.com, here are 10 tips for business who want to successfully use Pinterest that came from Karen Leland author of the book Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business:

  1. Strategize First and Pin Second: Consider your objectives before you pin. Depending on your strategy, you will want to pick the images that best support your objective.  Goals and objectives in Pinterest too?
  2. Manage and Balance Your Percentages: This makes sense to me.  Make 40 percent of your pins motivational and inspiring, 40 percent instructional and educational, and only 20 percent about your brand — including products, services, sales items, profiles, specials and contests. Opps, I think my is a little off balance.
  3. Make Your Website Pin Friendly: Install the Pin It Button on your website and give every page and blog post a featured image that can be pinned automatically. In addition, put a social media “Follow me on Pinterest” button on your home page. I don’t think I have this on my blog.
  4. Share With, Engage and Promote Others: Build your brand by engaging with others through re-pinning, commenting on and liking other pins. Engaging with others in these ways generates flow back to your Pinterest.
  5. Establish Your Expertise: Craft keyword-rich pin and board titles and descriptions to boost your Google ranking and be found for your expertise. Use hashtags # to highlight key words and phrases your customers search for. In addition, emphasize pins with a focus on problems and solutions you specialize in.  Guess it is time to get the hang of hashtags.
  6. Integrate Pinterest With Your Other Social Media: Connect with your other social media by creating a Pinterest tab on Facebook, tweeting your pins, and embedding pins in your blog posts.  I think I do this but I am not sure.
  7. Organize Your Pinboard: Place your most important pins near the middle of the top or second row of the board.
  8. Give Away Value-Added Information: Post pins that focus on free reports, e-books, videos and podcasts you offer. Be sure to add a live link to each of those pins’ descriptions.
  9. Leverage the Power of Multimedia: Make your Pinboards more interactive by sharing videos, webinars, teleclasses, screencasts and podcasts. UGH!  Still trying to figure out how to post my blogs to pinterest.
  10. Analyze Your Metrics: Is it working?  Who knows, right?

I don’t know about you but this seems like it would take a lot of time and energy, something I don’t have on a regular basis to devote to Pinterest.  Then again, if it could up my sales and recruiting numbers, it might just be worth it.  I am a visual person so when ETTM (Entrepreneurial Think Tank for Moms) offers their class in Social Media – Part 2, I will be front and center.  Live in the Freehold area or are interested in skyping in to the training check out this link.  It will be on October 17th and it is well worth the investment of time and money to learn more about Pinterest, LinkedIn and Instagram.

Do you use Pinterest for your business?  If so, how successful are you?  Please share with us your best tips for success.

Have a ThirtyOne-derful day!

4 thoughts on “Pinterest Can Help Your Business”

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