Are you hitting up the same hostess each month or every catalog change? Are you feeling like your parties are a little stale? Looking to reinvent and re-energize your business. I know it seems crazy to talk about this during the holiday season when everyone is clamoring to get your product but what happens when January comes and the cold winter sets in, are you ready? Why not take control of your business NOW and get ready to move forward…
I have to admit that despite the full calendar with vendor events and parties, I was beginning to think about January. At a vendor event that I have been doing monthly for some time, I decided to change my focus a little bit. I tried some of these tips and they worked! So here goes:
1. Socialize with Customers. This has always been tough for me because I am afraid that instead of just hanging out, they will think that I am trying to book, sell or recruit.
2. Connect with Other Business Owners. In direct sales, we all seem to connect with each other whether it is buying each other’s products, encouraging each other or referring our friends/ family to each other’s business.
As silly as this may sound, I am learning how to make friends again! I know you are probably wondering “what kind of geek can’t make friends?” but the truth is I get nervous and Bashful Betty joins Doubtful Debbie to keep me to themselves. I am now making it a point to talk to some of my NEW friends who are also in direct sales on a regular basis – just checking in to see how they are doing. If they host a party and I am able to attend – I go if even for a little while. Stretching my comfort zone just a little bit more but also getting the chance to meet more people. Several of us are trying to figure out how to cross promote our businesses so that we all benefit. There will be lots of holiday activities, make sure you attend and talk to people. Get to know them while you share what you do and who knows what connections (and friendships) will come from it.
3. Remind People about Your Business. I know that this sounds like a no-brainer but people forget. They may see you with your product or see you post on Facebook about going to a party but they will forget – trust me! I am not saying that you have to hound them but you can sponsor a sports team, take an ad in a school program or yearbook. Keep your name and your business in front of them on a regular basis.
4. Provide Personalized Service. I talk about this on a regular basis. Excellent customer service is the type of reputation that you want for your business. Follow-up, keep up with your customers and anticipate their needs -go the extra mile.
The steps you take NOW will help set you up for a successful New Year. Many in direct sales have heard how “awful” months with a “J” can be – it doesn’t have to be that way, if you plan!
Have a ThirtyOne-derful day!