Business Tips and Tricks, Hope Wissel

Booth Set Ups

Happy Monday… I came across an article on the Dos and Don’ts When Setting Up A Booth by a GREAT business coach – Deb Bixler.  I am sure by the time I am done, I have created several of these faux pas but maybe this will help you at YOUR next event…

A professional appearance is an absolute MUST.  My hubby would say that I am a “display junkie”.  I am forever trying to find the perfect display that will draw the most people to my table.  Having a table covering that features your company name is an easy place to start – I have a Thirty One tablecloth but I often think that once it is on the table, the name gets lost because customers are looking at the table TOP and not the skirt on the table.  Skirting in addition to the tablecloth might help the display’s overall appearance.  Humm???

Some DOs When Setting Up A Booth:

  • Use multiple levels – I LOVE levels.  It makes a great visual presentation.
  • Display products but not a lot!  Okay, so I may need to work on this one.  I have this same problem at a party too.  Being a visual person, how can they buy something that they can’t see.
  • Leave space for filling out drawing slips at table level.  I go back and forth with this.  I mean if I am not good at follow-up what is the sense of taking names and contact information, right?
  • Have flowers, theme props and overlays.  
  • Have a large sign with your company name that can be seen from across the room.  This is great if this is a booth instead of a table at a vendor event.  At a vendor event, the levels help to attract customers.
  • Break the barrier by standing in front of the table. A definite MUST.  It encourages people to stop by your table or booth.  I usually ask for an end space at a vendor event for this reason.
  • Hide all unneeded items, avoid clutter.  
  • Dress appropriately for the event and for our business. Wear comfortable shoes! Pockets will be helpful.
  • Look people in the eye and smile as they approach your table!

Some Set-up DON’Ts:

    • Do not try to display your entire catalog!  My biggest mistake.
    • Don’t have a chair in booth.  Most of my vendor friends have a standing joke because I NEVER sit.  I am either walking near my booth talking to other vendors, connecting to potential customers or I am standing by my table encouraging people to look at our products.
    • Don’t leave purses or other unnecessary items around.
    • Never eat or drink in the booth.  I don’t know if I agree with this one at a small vendor event but definitely when you are at a larger event with a business partner.
    • When on duty; do not sit, eat, talk, cross your arms, put your hands in pockets, lean, read the paper, take excessive notes or wander off.  I am guilty of the wandering off and talking…That is who I am so I am not sure that will ever change.

Are you re-thinking your display set-up?  I know I am as I get ready to finish off the holiday season AND get ready for the new year of events.  I see a simpler display in my future – the display hoarding will be busy during the off season to figure out some set-up options.

What are your BEST set-up suggestions?  These are two of my displays, what do you think?  Give your honest opinion.  I look forward to hearing your ideas.

Have a ThirtyOne-derful day!

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