Business Tips and Tricks, Hope Wissel

Summer and New Customers

The SUMMER is here!  We are in our second “J” month which in the direct selling world is believed to be the omen for a bad month of sales.  Well, I shattered that in June with over $3000 in personal sales so my goal is to KICK July to the curb as well.  What about you?

On the Direct Selling Education Foundation website was an article on “Three New Ways to Reach New Customers” which I thought was interesting.  Isn’t this the time of year when we take vacations, spend days at the beach, picnics with family and friends or even just one-day excursions to new places.  What better way to expand your business, right?  I can see the “Negative Nellies” shaking their heads.  Those “Doubtful Debbies” are  already finding reasons why it won’t work.  Before you nix the hold “stepping out of your comfort zone thing” – let’s look at some easy ways to make this work while stretching your comfort zone just a little more…

OUR goal is to introduce more people to the benefits of your product or service. Here are three ways to start finding new customers right away, per the article:

  1. Find a new niche and build a market around it.  First, do you know what YOUR target market is? If not, find out what it is, and make it the center of your customer search efforts. For example, mom’s of school age children – I know a HUGE market especially if you are a Thirty One consultant, right?  I have to admit, I am still searching for my niche. I know that concentrating my efforts on a niche market can have long-reaching benefits for my business.  This is all part of my branding of ME!
  2. Use events and gamification to engage people.   What better way to engage your current customers then to use them to engage NEW customers through all avenues of social media.  Every catalog season, I hold a contest on my Facebook VIP Customer page that requires people to invite friends, everyone who refers NEW customers/ guests will be entered into a random drawing to win a NEW product.  Get creative with how you engage people, and keep in mind that you don’t need to spend money or give something away to do so (but it helps – just remember to stay in YOUR budget).
  3. Do things differently to generate curiosity. Think outside of the box – create a bit of mystery around a new product, that will get people interested and talking. I LOVE this idea since EVERYONE has a cell phone… Ask each party guest to pull out  their cell phones and send you a text.  I am going to have everyone text the month they were born to be added to my birthday club.  This will give me everyone’s cell phone number and I will ask them to add me to their list of contacts so it is easy for them to reach out to me.  Use your unique qualities and have fun with finding different ways to do things

What would you add to our list? Please share your ideas below!

Have a ThirtyOne-derful day!


3 thoughts on “Summer and New Customers”

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