Business Tips and Tricks, Hope Wissel

Business Brand Template

Branding Anatomy, Olivia Omega

My part-time week-end job allows me ALOT of time to think.  For me, that is not always a good thing while others would say “that is awesome”.  Having some free time has allowed me to catch up on my reading (AWESOME) and work on my goals for my business.  I mean really work on an action plan as to where I am going and what I want to do.

I have a goal to be a Senior Director by National Conference next year but truth is I don’t really have a plan on how that is going to happen.  I usually say “if it is meant to happen, it will”.  Okay, not exactly a plan.  See, to promote not only depends on me but it also involves working with my team, especially those that aspire to leadership.  I have one Director on my team (so I am half way there), now for the second one.  I have several others who have indicated that they want leadership but have yet to formulate a plan on how they are going to make that happen.  So the phrase – your team does what you do rings in my head.  If I don’t have a plan, how can I think that they will.

I know, where I am headed with all of this right?  I came across an article by Vicky Ayala that talked about using the right template for your brand, business and life.   She asks “Are you using the right brand?”.  That is funny because most days, I don’t know that my brand is.  I always thought it was a bag-lady (you know a Thirty One consultant).  Then I had someone tell me – NO, you are more than that.  So, I came up with this introduction:

I am a blogger and entrepreneur that CELEBRATES – ENCOURAGES – REWARDS women with fun, fashionable and affordable solutions to life’s challenges while inspiring them to reach for their dreams, personally and financially.

This usually gets the conversation started about either my blog or my Thirty One business.  Even if questions arise about my blog, I always transition into my Thirty One business.  I LOVE being a Thirty One consultant and sharing the products BUT the truth is there are about a 100,000 other consultants across the country that do the same thing.  So what makes me special?  Why would anyone choose to party with me over someone else?  Or why would they want to join my team instead of someone else’s?

The question is “HOW AM I (or you) BEING DIFFERENT?  I mean we all use the same template for some many things in our lives.  We figure what worked for someone else will work for us, right?  I have attended countless workshops, trainings, conventions and meetings where we talk about replicating what the successful consultants do in order to be successful, make it look easy and others will follow. So if we’re using the same templates for our lives and work, how are we being different?

The truth is that it is how customers, hostesses, potential recruits connect with you on an emotional level that makes the difference.  I write so much in my blog about my strengths, hopes and experiences, I sometimes forget to share that when I TALK to people.  Crazy, right?  I love blogging and I have heard from many that they are helped by my writing so why can’t I share that same passion when I am talking to people.  I used to or how else would I have been able to grow my team, right?

Have you lost yourself in this tech world?  Do you spend so much time emailing, on Facebook,  tweeting, on Instagram or Pinterest that you forget to share you passion when you talk to people? Do I just think that everyone reads my blog because it gets posted every where so I stopped sharing?  What about those people who aren’t tech savvy?  How do they hear your passion?

My truth is: I love helping women reach their goals.  I want to share in the excitement of seeing their dream turn into a reality.  I can do that with my Thirty One business.

The first step is that I need to SHARE the passion for the products, the business and how it can change their lives like it is changing mine.  Spend time remember who excited you were in the beginning even if it was just a “cute bag discount” and regain passion to share with everyone.  Time to focus on the “heart” of my business and being a plan.

Now it is your turn. Share your truth with us and what part of the brand anatomy are you working on…

Have a ThirtyOne-derful day!

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