We are about 3 weeks away from the New Year and a NEW AMAZING catalog for Thirty One. So, I thought I would share some ideas on how to avoid the January slump.
Create a reason for customers to come back. I offered a $10 coupon to all of my customers who spent $35 or more during November and December to be used in January. I included the “bag bucks” in a handwritten thank you card mailed to each customer about 2 weeks AFTER they received their order. I remembered how much customers appreciated the handwritten cards in the past – it was a great personal touch. I normally use “Thank You” postcards but ran out of the old design and am still waiting for the new ones. I picked up Thank You cards from the dollar store and started writing. I am loving the response already from my customers.
Get Personal and build better relationships. I have talked a lot about “Pink bag calls” to stay in touch with your customers. Remember to check in to make sure that they loved their product. When was the last time Walmart or Target called to see if you liked your latest purchase? Add your own personal touch that will keep your name in front of your customers. I have a “birthday club”. Yes, I know it may seem like just another discount postcard for their birthday but I do know that some read it. Then I also text them during the month to remind them about the discount and with them a “happy birthday”. Remember those conversations that you had at the party with a guest? Did they tell you about an upcoming event or celebration (baby due, marriage, etc)? Send a card or a text or even a phone call to congratulate them. You will be surprised at what these small touches can do for your business.
I found one of the best keys to avoiding a “slump” is to plan ahead. Okay, I will admit that I am not the best at this. I have made some mistakes but I keep plugging along. I have tried a lot of things to grow my business – some have worked, some have been awful while others have taken me far from the basics that were the foundation of my business in the early years.
In 2015, I am going back to basics, not just the “book, sell, recruit” theory but the little touches that my customers liked so much or seemed to make them remember me. I was ME! I remembered birthdays, anniversaries (most of the time) and special days in their lives. I posted on their Facebook page, if we were friends. I was intentional about my business, making my customers more important than anything else. The sales came, the recruits came, parties were booked and slumps were avoided most of the time.
So why did I change?
Remember that 18 month “pit” (for lack of a better word) that I talked about? That is what happened. I lost my confidence. My passion seemed to slip. Business was still good but not where I wanted it to be and why? Because I was trying the “newest” thing that worked for someone else but didn’t always work for me. It is okay to try new things but not to the point where you toss aside the things that have worked for you.
What is your best tip for avoiding the “J” month slump?
Have a ThirtyOne-derful day!