Business Tips and Tricks, Hope Wissel

Weekend Plan

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TGIF!!!!  For some it will mean spending time with family and friends NOT working.  For others, like me, I work on the weekends at my part-time job.  For many it means two days full of running errands, sporting events, getting housework done and running the kids.  No matter what you are doing this weekend, remember what we talked about this week – meeting NEW people will expand our customer base.

Why not have a plan this weekend to continue all of the things that we talked about during the week.  I hear that  groan!  You are thinking “I don’t have time”, right?  The truth is some of the strongest relationships are already being built in the places that you spend the most time.

Do you go to the same grocery store all of the time?  Maybe even have the same cashier?  Have you complimented her on something?  Have you shared your business?

Do you make regular stops every week?  Maybe it is the pharmacy or the cleaners or WaWa.  Think about the people that you run into every week at those locations – you are building relationships.

Are you a walking billboard as you drive the kids to their activities?  The Spirit collection with Thirty One is the PERFECT way to tell people about your business.  We always need drinks and snacks – use a thermal with your child’s name, sport icon or team name on it.  I wish had our large utility totes when Belinda was going to cheering competitions.  Life would have been so much easier.  Yes, she carried the basics in her cheer bag but Mom always got everything else – coats, extra water, snacks, blanket, extra clothes… you get the picture.  I think our Spirit collection is a must have for every parent with a child in sports or group activities.

I have a plan for tonight and tomorrow night, I will be at Taylor Sam’s in Brick for a “catalog & coffee” event.  As I have said many times, my favorite lunch spot is now going to be serving dinner on Friday and Saturday nights.  I LOVE that I will not have to worry about planning a meal on those nights when it is just me for dinner – I can just go there and eat.  I know that many of their regular customers will be there to support their efforts.  I will have kid packets (coloring sheets, crayons & stickers along with a mini catalog) to keep the kids busy while they are waiting for their meal.  I will build my relationships with those regular customers that I see during the day.

After I eat, I invited friends to stop by with a two-fold purpose: to check out the dinner menu AND to pick up a NEW Spring catalog.  My first goal is to spread the word about Taylor Sam’s – NO, I am not part owner but I have been called the Mayor!  LOL.  By helping them to  increase their business, I will have an opportunity to share my business with lots of new potential customers.  A win-win for everyone.

Do you have a favorite restaurant that you go to ALL of the time?  How about placing a lead box there?  How about inviting friends for coffee and just hang out for an hour – a chance for some girl time?

As you set-out this weekend, have a plan.  Make sure that you have business cards and mini catalogs with you to share.  Make sure you take a minute to compliment the cashier, a person in  line or the woman who looks like she is struggling to keep it together.  That simple gesture may be the one thing that saves their life and puts a smile on their face.  Building relationships is about connecting with people.

Have a ThirtyOne-derful weekend!

#customerrelations #thirtyone #partywithHope #TaylorSam’s #marketing #spring #catalog #team #sports

2 thoughts on “Weekend Plan”

    1. Pick your favorite spot – Starbucks, Dunkin Donuts, Atlanta Bread or some place where there is NO need to reserve space. I would pick a time that is not busy for them. I also kept the time frame short so that people knew this was just a stop, pick up new catalog & chat for a few minutes. Next, start inviting your customers & hostesses. I sent a personal invite to those in the immediate area who showed an interest in being a hostess over the next 3 months. I also posted a video in my VIP group yesterday to let people know that I would love to see them. I have new products in my car but I am not taking them in. My Jewell Fashion Editor has my catalogs in it as well as some of the other Jewell products – in case anyone is interested. The main idea is to have some girl time and build relationships. The cost to me is a cup of coffee ($2 – $5 per person) but well worth it to build relationships. Let me know how it goes. Have a ThirtyOne-derful day!

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