Do you decide whether to read an email by the subject line? Do you wonder how many people delete your emails before they even read them?
I was blessed with Home Office leads this month – people who wanted more information on Thirty One in the form of a catalog or the business opportunity. As soon as I get the notification, I shoot out an email as a thank you and to let them know what will be coming in the mail. Although, the email is a set format that gives them an overview of four opportunities with Thirty One, I always wonder what to put in the subject line. I mean, I want them to open the email and in an ideal world, click the attached links.
So, I started hunting for some answers and found them in a blog by Amy Porterfield who is known for trainings in social media. Here are her 5 basic strategies for effective email subject lines:
Strategy #1: Focus on the Benefit
What is the end result that your reader wants most? Answer their question: “What’s in it for me?”
Example: “See How Easily You Can Learn to ( insert your topic)”
Strategy #2: Be Specific
Hook them! How, right? If we knew that, we wouldn’t need these tips, right? Hint that there is something super valuable contained in your email.
Example: What Every [identify your target audience] Ought to Know About [something specific you will teach them]
Strategy #3: Get Relevant
Relevance means that the email is useful and has timely information. Make a reference to an upcoming event, or trend or possibly even a news item. If you localize it to your target population or specific neighborhood, city or State, chances are they will open it.
Example: [Bring up something–a feeling, situation or new development your customer is interested in] This [your content] can help you with [upcoming event, season or timeframe].
Strategy #4: Make It Personal
This method is used more when you have a strong loyal following – NOT that new person that you are trying to “hook”. Let your readers know that you are there to help them will entice them to open the email.
Example: “How I finally stopped (action) skipping my workouts (something your audience wants too).”
Strategy #5: Call Out a Problem
Who doesn’t want to make fewer mistakes or feel more confident? The key to this strategy is integrity. Steer away from scare tactics—you’re here to offer constructive awareness.
Example: “Here’s How Goal-Setting (fill in the blank) Can Hurt Your Business (fill in the blank)”
So, which one of these would entice YOU to open an email:
I have to admit, I am a bit skeptical but I am willing to give it a try. What do you think are YOUR catchiest Email Subject lines? Share them with us.
Have a ThirtyOne-derful day!
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