Business Tips and Tricks, Hope Wissel



No, it is NOT a typo and this is not about someone named Frank….

For those in direct sales, you have probably heard this term a MILLION times.  We tell our hostesses to use this acronym when making their guest list.  We tell new consultants to use this list when they start their business to share their excitement.  So, what if you have been in direct sales for a little while.  Do you have a FRANKS list?  The acronym stands for:

  • Friends
  • Relatives
  • Associates
  • Neighbors
  • Kid Contacts
  • Spouse Contacts

I will be honest and say that I have not updated my FRANKS list in about 2 years. I know CRAZY, right?  I have been with Thirty One for 4 years and during that time I have shared with the WORLD that I am a Thirty One consultant.  I think many believe that I live in a “pink bubble”.  I mean do I really need a list?

Maybe you don’t call it a FRANKS list.  Maybe you call it your “list of 62“.  The list you go to when you need to book a party.  The list that you go to when you have a GREAT customer special or recruiting incentive.  I mean isn’t this one of the basics of being a consultant in direct sales?  My list of 62 probably could use some updating too.

I am sure I am not alone when I say that when business is good, we don’t think about this list.  If you are holding parties, providing pink glove service and meeting your goals, why would you need to stay on top of this, right?  The truth is that you need to continue to work and update these lists so that you can continue to be successful.

I challenge you to do or redo your List of 62.  If you are a Thirty One consultant, go to TOT and type in “list of 62” in the search box.  If you are with another direct sales company, check because I am sure that they have something just like it.  If you are a business owner, why not try this too.  You can just pull out a piece of paper and start writing.  Think about your products then make a list of the people that you would like to share them with and don’t assume that they know about them.  You know what they say when we “assume”, right?

Think of the first 10 people you want to tell about your business/products. Write their names down on the List of 62. Then think of the next 10 names and so on. Include their phone number on the list.  Yes, I said phone number.  This is where we build relationships so pick up the PHONE and call them.  Don’t leave anyone off because we definitely don’t want to pre-judge them.  The one person that you think may not be interested could be YOUR next big party or rockstar recruit.

Begin calling people right away to tell them about your business, special, incentive, product, etc. Write out a little script, practice it so that you are comfortable with it, put on a smile and start calling.    Start with the people you know will join in your excitement.  You will be amazed at the results.

So, who is up for the challenge?  Let me know how it goes.

Have a ThirtyOne-derful day!

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