Business Tips and Tricks, Hope Wissel

Core Values

When I began my journey with Thirty One, I thought core values were things like “freedom, love, family, spirituality, self-love, honesty, loyalty, respect, commitment, etc.”.

I don’t know about you but being in business for myself I feel like I am doing it all which we usually are, right?  We want it all, right?  A successful business, awesome relationships, big bank accounts, and good health.  When we don’t get it all, we wonder why?  I never really thought about aligning my values up with what I wanted in life.  I know, crazy, right?

Over the last four years, Thirty One’s Core values have become a part of me.  I apply that particular principles to my business willing myself to actually OWN it.  Can you tell that it doesn’t always work?  Here are those core values:


Authentic    Courageous Curious Flexible Fun-Loving Gracious Hard-Working PassionatePurposeful


The TWO that I would love to say is ALWAYS me are: Passionate and Purposeful.  The truth is that when I ask people which one they see as me, 95% of the time they say FUN LOVING and 5% of the time it is Passionate!  Really?  Can you tell that I am shocked?  Yes, I want to have fun with my business.  The truth is that I never really embrace the “fun-loving” side for fear of what people will think.

Alright so there are times when I don’t worry about it – National Conference, Celebrate and Connect, Premieres and anything that is specifically Thirty One.  Why? Because everyone else is in the “pink bubble” and understands the excitement and craziness.  I wonder if the REAL world would think I am bordering on crazy and run in the opposite direction or call for a straight jacket.

I wonder what would happen if I truly “owned” those two core values?  I mean not worry about what people think.  Have fun? Enjoy the moments instead of always planning for the next thing.  Would everything align?

What do you think?  Which of these 12 Core Values best describes you?

Have a ThirtyOne-derful day!

5 thoughts on “Core Values”

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