Hope Wissel



What do you think of when you think of Pinterest?

For some, it will be boards filled with things that they wish for.  For others, the crafty ones, it will be ideas for their next creative project.  While for others, it is a black hole where we get lost in time climbing out hours later only to find out that we have accomplished NOTHING.

The truth is that time spent on Pinterest can be productive.  It can help you build your business.  Have I got your attention now?  I thought that would get you.

Did you know that 23% of e-commerce traffic is driven by Pinterest? That’s a staggering number and there is a simple reason why Pinterest is so successful.  Wouldn’t you like to increase your business by 23% by just pinning in the comfort of your own home?

When was the last time that you searched on Pinterest for your favorite product?  Did you find lots of pictures filled with ideas for gifts or maybe even a different way of using your product?  Pictures  (or Pins) actually help customers to see the products on themselves, in their homes or in their lives or their friends lives.

Here are some tips for generating business on Pinterest:

  1. Create a range of boards that showcase your brand’s personality and taste, and make sure each board has enough Pins to make it feel substantial. Remember that people can choose which boards they want to follow, so not every board has to appeal to everyone.
  2. Give your boards clear names so people can tell what’s on them, but don’t be afraid to get creative–just keep it to 20 characters or less so it doesn’t get cut off. And don’t forget the description, which can inspire people to follow your boards and help you show up in searches.
  3. For each board, choose a compelling cover Pin that quickly gives people a sense for what’s on that board (often the one with the most repins works well).
  4. Try putting your most relevant boards at the top. For example, these might be seasonal boards or boards with the most repins.

Pins should be:

  • HELPFUL – Informative and useful to people
  • BEAUTIFUL  – So compelling and creative you have to look closer
  • ACTIONABLE  – Helping people take action on their interests

When your pins follow some of these basic rule, they can be your best conversation starters!  Make potential customers ask you what the product name is, what the price is and how they can get it on special. This will generate a conversation with your potential customer and allows them to fully envision themselves with the product!

So, who is ready to revamp their Pinterest boards to generate some business?  Check out my Pinterest Boards and let me know what you think.  What are your best tips for Pinterest?

Have a ThirtyOne-derful day!

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