What do you think of when I say the “power of three”? How about The 3 Little Bears, 3 Musketeers, 3 Blind Mice, or 3rd Rock from the Sun.
A very wise and successful mompreneur, Desiree Wolfe, encourages that we do things in our business by 3’s. I know, I was skeptical too. I always thought that giving someone 2 choices was the way to go – I mean it always worked with my daughter when she was growing up. I gave her two choices, either of which I could live with. She got to feel like she had control and it was one less battle to fight.
The truth is that the brain loves the number 3. When you add any more, it gets confused. Take one away and people feel like they don’t have enough choices.
Here are some suggestions:
- 3 sets of products on display. I know that I want to show EVERYTHING but it becomes overwhelming for guests. The NEW Thirty One catalog has THREE chapters – For You, For Family, For Home. So maybe 3 products from each collection is enough?
- 3 offerings on your website. For those of you that create your own website, I have heard many times that a person only will click THREE times to get to where they want on your site. If they have to click more than that, they will move on to something else.
- follow up 3 times. The money is in the follow-up, right? When I am intentional about my calls and follow the 3 method, good things happen. Here is what my 3 plan is: 1 – the day after a party or an online order is placed just to thank them for their order. 2 – about 2 weeks AFTER the order has arrived to see if everything is okay. 3 – About 70 days out to see if there are any problems and they are still enjoying their product. Thirty One has a 90-day no reason for return policy if an item is not personalized. If you are hostess coaching BEFORE a party, 3 calls to keep the excitement going and ensure a successful party for your hostess.
What ways do you use the Power of 3 in your business? Share your tips with us.
Have a ThirtyOne-derful day!