The first “official” week of Spring – the air is still a little chilly BUT it is a great time to clean up your business. How many of you have given up on your “New Year’s” resolutions? Or maybe it is time to refresh your kit? Have you fallen into the “same old same old” which may be cluttering your profitability and productivity?
I am on the last week of earning our Leadership Incentive Trip so in the midst of pushing for those final “stars”, I am doing some Spring cleaning with the help of Becky Spieth. Click the picture to watch her video.
What are you saying about your business?
I will admit, in the past I have fallen into the “no one wants to do party with me” thinking. What about you? When you are talking to potential hosts or recruits, are you focusing on what YOU think or need versus what they think and need? When we shift our focus from us to Hostess/Customer/ Team, we see a difference in the way people respond to us. I work really hard to focus on my team and not on my needs. I am not normally a numbers pusher/nagger which makes working towards an incentive which requires team numbers a tad more difficult.
Are you trying to sell?
Aren’t we supposed to be selling if we are in business to make money? The truth is no one wants to be sold to. When we ask questions of people, we begin to build relationships. When we are interested in a person for who they are and not for what they can do for us, we make a difference in their lives. Once I have the answers to some questions, I like to focus on why our product can help them solve “a problem”, “make life easier”, or make them feel pretty or special. I THINK our products are great but if they aren’t interested because it won’t help them, I’m not going to have a sale or book a party. Discover everything you need to know about them. Make them love you so much they want to share you, how you serve them, and your product with all of their friends.
Are you serving your customers so well they are staying with you?
In an effort to expand your circle to get more customers, have you ignored your current clients? Don’t worry, we have all made this mistake. We work hard to get our current customers and we want them to stay with us FOREVER. I can’t tell you how many times I have been at a vendor event, and ask someone if they already have a consultant. When they respond “I shopped with someone but I’m not sure who it was”, my heart breaks for the consultant and the customer. I have set up systems to reach out to my customers on at least a quarterly basis after I have done all of my “pink glove” follow-up. It isn’t perfect BUT I keep moving forward. Find a system which works for you. Remember your customers and hosts gave you more than just their money… they gave you their trust. Trust is more important than money, any day, when it comes to customer care and relationships. People shop and spend money with people they like, know and trust. You grow your business based on the trust factor.
Does your kit need to be cleaned and refreshed?
Do you have product in retired prints? When was the last time you hosted your own party so you could earn FREE products to refresh your presentation? It is SPRING….so add some Spring color, and fabrics after giving everything a thorough cleaning. I’m going to host my own party this month to get some new SPRING products. I’m also going to hold a FLASH sale to clear out some of the old stuff. It doesn’t help me sitting in a box gathering dust.
How will you refresh and revive your business this Spring? Share your ideas with us..
Have a ThirtyOne-derful day!
Hope Wissel 