I’m sure you have heard it a million times “a picture says a thousand words” or something like it… No need for a caption sometimes, it is just enough to post a picture and let it speak for itself.
Picture taking is easy with smartphones, no need to carry a camera. You can take a picture anywhere you go as long as you have your cell phone. I mean, how many of us leave the house without our cell phone? I know, I don’t and if I do, I head back to the house to get it. Once you take a picture, it is easy to post on Facebook, Pinterest, SnapChat and Instagram. I’m sure there are more places but they are the ones I know. I will admit, I use Facebook most of the time and occasionally Instagram.
An article on the Direct Selling Education Foundation website called “4 Ways Photos Can Help You Grow Your Business” gives some great suggestions:
1. Take pictures of yourself and other people using your product.
I’m not a big fan of posting pictures with me in them BUT I will post pictures of product (or with my customers in them).
Sharing pictures when I am at a vendor shows allows me to share not only my display but encourage potential customers to visit the event.
Photo contests are a great way to get customers to share their pictures. I have done this as well on my closed Facebook group for my VIP customers.
2. Take pictures of your parties (with permission).
I don’t do this one as often as I would like. I always forget until it is too late. I am usually so involved partying with guests and the hostess I forget about taking pictures.
3. Take pictures of things you get to enjoy as a result of your business.
This could be of a vacation you have earned, a program or sport your children gets to participate in because of your business. It can be somethng you have earned from your company as well. So excited to be cursing this year for our 6th wedding anniversary courtesy of Thirty One. 4. Share pictures of things unrelated to your business. This lets people know you are not all about business. Share pictures of your family, motivational quotes, pets, kids – anything and everything you are interested in.
I started sharing pictures long before I knew it was a marketing strategy. It was a way for me to reach out to family, friends, and potential customers to let them know about me, my products and where I was for vendor events. Another way to network and build relationships with customers.
Share DON”T sell. How often do you see the posts for “buy now” or “need to sell” begging you to buy their products? How often have you seen ads for great deals on products fill your news feed? I know I do every day. I love seeing people use their products or their results from using things. It creates an interest in the product.
What will your next photo op be to share your product or your business?
Have a ThirtyOne-derful day!