Business Tips and Tricks

What’s the Buzz in Your Business?

Happy Friday!  I am getting ready for my last party/fundraiser before I start packing for Thirty One’s National Conference in Columbus next week.  We have already seen the Fall catalog BUT I know there will be some more surprises when we get to conference.  I have been thinking about the many uses of our products and how best to showcase them as we get ready for the Fall.  If you are in direct sales, you know the many features and benefits of your products but do you really just want to run down a list for your potential customers.  UGH!  Boring!  I know with a new catalog season, people will be talking anyway but we don’t want them to get bored or only thing a product has one use, right?

Here are some ideas on how to make your product seem more desirable:

Get people talking.  My customers are actually the ones who give me incredible ideas on different ways to use our products.  Then I just start posting them through social media.  I share videos from our Home Office to create a buzz.  Fun pictures or memes in my VIP Facebook group create interest and get my customers talking.  

Skip the long features list.  BORING!  Listen to what your potential customer is telling you about her life and then highlight the products and features of interest to her. Sharing information that is relevant to your potential customer is the key.

       

The same product with 2 different features – organizing your car or your bathroom.

Highlight ease of use.  The easier and more practical a product is to use, the more valuable it will be in the eyes of the customer.  For example, they like our large utility tote, let’s see the options that show its versatility:

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Here are just 3 ways to use our large utility tote.

Offer a test drive.  Potential customers love to try it before they buy it.  I find this especially true if a customer is looking for a product to do a specific task.  I offer a PRODUCT EXPERIENCE.  This is NOT a party but a one-on-one with the customer to try out their vision.  How many times have you bought something because you envisioned it doing XYZ in a closet, on a wall,etc. only to find out that it doesn’t fit or it isn’t what you envisioned?  Why go through all of that trouble?  Do a test drive… if it doesn’t work, there is nothing lost but about an hour of your time.  It is does, GREAT!

What are your best tips for making your products desirable to your customers?  Have a ThirtyOne-derful day!

Business Tips and Tricks

Success in Direct Selling

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Half the summer is gone and you maybe you are starting to think about “back to school” shopping.  Maybe you are wondering what you will do when ALL of the kids are in school. Maybe you are wondering HOW you will pay for all of those activity fees when school starts. Or maybe you will be dealing with “empty nest” syndrome as the kids head back to college.

I am sure that your Facebook news feed is FULL of offerings for direct sales opportunities.  It is National Conference time and everyone is on their “pink (or whatever color) cloud.  Have you thought “I could never do that”?  Or maybe you have been intrigued and thought “if she can do it, so can I”?  Maybe you wondered if you could really make money.  The truth is that you can!

Maybe you have you have decided to take the  BIG step and join a direct sales company. You think you know WHY you want to join?  The truth is, if you don’t – that is okay because it will probably change many times during the course of your direct selling career.

Have you joined a company that you “love the product” or “just want the discounts” or think “I could have a new career”?  You have hit “submit” and then it hits you – NOW WHAT? Most direct selling companies offer online training that will guide you through the company and its products. Most say the same thing – BOOK, SELL, RECRUIT! I mean that is the key, right? Well it may not always be that simple. 

Here are some of the main keys to having a successful direct selling business:

  1. Keep your calendar full. Whether it is one party a month or one party a week – how busy you want to be is based on your income goal for the month. Whatever your goal is – add ONE.  Just in case there is a last minute cancellation.  Always have a backup plan for cancellations.  Encourage your hostess to have a catalog party so they still reap the rewards if a home party didn’t work out. Have a list of potential last minute hostess/ friends that help out in a pinch. Switching potential cancellations to catalog parties is relatively easy.  But a back up list of last minute hostesses is a BIG help – you know the ones who can throw a party together at the drop of a hat and who LOVE your product. By keeping your calendar full, you are able to meet your goals each month.
  2. Make it look easy. I know you are thinking, how can I do that when I don’t have a clue what I am doing, right?  JulieAnne Jones suggests doing things the exact same way all of the time. Do you think that is boring? Well, she was tops in her direct sales company without really understanding why. The trick is that you are easy to duplicate so it is not so intimidating for new recruits.
  3. Be an expert on your product. I LOVE telling my hostess that our products sell themselves. While that is true, it is great to have lots of ideas on the benefits of your product as well as how it can solve various problems. Solving problems for your customers is key whether you are selling cookware, food, makeup or bags. Gather information from your customers on how they use a particular product and add that to your arsenal of product benefits.
  4. Recruit often. I know you don’t want to be a leader, right? OR You don’t want to be a pushy sales person. WRONG! If you believe in your company (as I do) and the opportunities that it offers (free trips, commission, incentives, bonuses, etc) share that information with others. They will want to join you in your journey because they are just as excited as you are.

Here is to your success…There are a lot of resources out there besides the specific company that you are selling for – check them out. The Direct Selling Education Foundation has some amazing resources.

Feel free to share your direct selling success stories. Have a ThirtyOne-derful day!