Business Tips and Tricks

Marketing to Millennials

This old lady struggles with expanding my customer base or should I say bridging the generation gap.  I know Thirty One (and other companies) provide simple solutions for millennials (the 18 – 35 year olds) but sometimes I just miss the mark. Thank you Nika Stewart for some great tips on how to reach the largest living generation!

I remember reading the newspaper (delivered to the house by a paper person) every morning.  It was how I got the news. I got gift ideas from television commercials or catalogs in the mail.  I learned about fashion by flipping through magazines. Yup, I’m old.  Now those things have been replaced with smart phones and social media.  A simple touch of a button and everything is at your fingertips.

Millennials can usually be found buried in their phone ignoring traditional media ads.  They are always engaging on Snap Chat, Twitter, Instagram, Pinterest and occasionally Facebook.  I’m sure there are some new things out there too but I don’t know them yet.

So as a direct seller who is looking to expand your business, how do you reach these tech savvy consumers when you are an old timer?  Here are some tips from Ghost Tweeting and Nika Stewart:

#1 Social Media

You will find the millennial on Facebook, Instagram, Snapchat and Twitter on a daily basis. Social networks are the primary way they get their information. They’re scrolling through feeds searching for a laugh, for inspiration, for food, and for news.  To them it is not a dark hole to get lost in, it is where they get news, inspiration and connect with friends.  We used to pick up the phone and TALK to people. I actually miss the days of talking on the phone.  Social media is a black hole for me which soaks up time or at least it is my perception.  Maybe it is time to change the  mindset!  So, how do you create content to appeal to them?

Lighten up: Want to have your posts shared creating a wider customer base?  Make it funny even if it is serious.  Find trending topics, add your product information and post silliness.  “70% of millenials say they share content because it makes them laugh”. Think of how many more people you will reach this way.

Provoke an emotional response: Millennials want real, they want gritty, and they want to be moved. Get deep and create content to tug on their heartstrings.  

#2 Engagement

How many times have you posted on your personal page, your VIP group or even on your business page and heard crickets?  You are consistently posting maybe a few times a day (on your own or with the help Cinchshare) but no one is engaging in the posts.  First, did you have a call to action in your post?  The truth is, you are not working the social media circuit if you’re not engaging with your followers.

Millennials are hungry to be part of something bigger, and they need to be accepted. Nothing provides acceptance like addressing users personally. This means commenting back, responding, and keeping conversations open. Users who are engaged with accounts (not just broadcast to) are much more likely to share, recommend, and tell friends about the brand they feel a bond with. 

Do you respond to comments or just “like” them?  Do you engage those who comment in conversation or do you just talk to everyone?  Go back through your posts and see what posts get the most interaction.  In my VIP group, it is usually contest or questions; so why would I change this up on my personal or business page?

#3 Video

Facebook LIVE was a game changer when I started doing regular posts but I got out of the habit.  I find it easier to type my content or put it in pictures than I do talking in a video.  Video marketing is the gold standard these days, everyone is doing it.  According to Animoto (I rediscovered this again), “80 percent of millennials consider video content when researching a purchase decision.” 80 percent! Yes, you need to do video.  It doesn’t have to be you personally, it doesn’t have to be long or perfect – it just has to be a video with a message.

Millennials want to be informed as well as entertained, so create video content to demonstrate expertise in your field while keeping your brand relevant and lighthearted.  I know for us “old timers” this could be tough but it is definitely going to be a game changer.

Video options include: customer testimonials, behind-the-scenes livestreams, demonstrating products in action… get creative! Video provides an unprecedented opportunity to make a meaningful connection with the masses.  I have been working on some and sharing the ones ThirtyOne does to keep things fresh.

The marketing landscape is changing and the baby boomers (like me) will either be left in the dust or decide to move forward stepping out of our comfort zone.  The days of formal presentations, and slick ad campaigns is gone.  The traditional marketing no longer works.   The sooner we embrace new methods for reaching customers especially this generation, the sooner we’ll see our business grow.

How are you changing your business to  grow?  Share your ideas with us.

Have a ThirtyOne-derful day!

 

 

Favorite Products

Cinchshare for Consistency

Do you long to be consistent in your postings on social media?  Are you crazy busy and despite your best efforts, you never seem to have time to post on social media?  Would you love to be able to interact with your customers during a Facebook party and NOT have to worry about posting at the same time?

I was one of those people……

When I got onto Facebook or Pinterest, I would spend hours.  I always said it was for business but it never really produced any income.  I love the fact with Cinchshare I can post to Facebook and Pinterest on a consistent basis WITHOUT opening either website? Think it is impossible? Well, welcome to Cinchshare...

Cinchshare has given me time – time to work on more income producing activities; time to connect with customers during Facebook parties, and most importantly time with family. Sound to good to be true, right?

I designate about 2 hours per week, usually on a Sunday night, planning my week of posts to Facebook. This includes my team page, my VIP customer page, my business page and sometimes even my personal page. How can I do it in two hours or less? I recycle posts previous posts, I use saved posts I saw during the week and I sometimes create my own with Cava right in Cinchshare.  I don’t troll the endless posts on Facebook to see what I want to post. My posts are intentional and designed to create conversations. I am technically challenged so if I can use Cinchshare – anyone can!

At any given time, in addition to my regular daily posts, I could have up to  5 Facebook parties going on. It was becoming an all consuming task and left little office time for anything else. I tried the FREE posting programs which were okay but they had a lot of glitches. I have tried many of the other paid posting programs BUT CinchShare is the one  I LOVE.

Are you on Pinterest? You can use Cinchshare to post on Pinterest as well. No need to just copy and “pin” others posts to your boards. Create your own so they are pinning you!

For a mere $10 a month or $100 a year, you can get started. In fact, you can get a FREE trial for 37 days, too. You simply click Cinchshare and use the code CSFREE. It is so easy to get started. The videos will walk you through step by step so that you can post to ANY Facebook page where you are the Administrator or the host. There are so many great features including linking videos, batch posting and importing Facebook pictures. Give it a try…you will NEVER go back to posting on you own.

Have you tried CinchShare? If so, what is your favorite feature? If not, what are you waiting for?

Have a ThirtyOne-derful day!

Feel Good Friday, Unclutter Your Life

Unclutter on Friday

Have you started to countdown to the end of the day?  Are you overwhelmed? Are you exhausted?  Do you easily get distracted?  Whether you own your own business or work for someone else, we have all had these feelings.

Some days I have even thought “it would be easier to go back to work”.  Who am I kidding?  These feelings are usually a result of playing the “comparison game” then trying to follow what someone else is doing.  The result, I am headed in a 100 different directions making no progress at all.  So, I usually

No, it isn’t easy but you have to decide if you want to focus or give up.  Yep! Are you going to focus on one direction, one massive goal or give up and give in to all all the competing images and blogs and social media streams?

Listen. I get it. I fight the comparison game too!

I love the opportunity to get my cup filled from the AMAZING Carrie Wilkerson on a regular basis as a leader with Thirty One.

Staying focused is not easy.  It takes practice.  Here are some tips to help:

1. I am on ONE thing at a time.

Yes, ONE! I have a daily checklist of the things I must get done every day.  I work each thing one at a time.  I close the tabs my computer so I’m not scrolling through Facebook or watching for alerts to come through, or watching for incoming emails. One thing at a time. I used this same theory years ago with paper.  It worked then and it works now!

2. Invest (pay ) in ONE course or seminar or conference per year.

I know there is ALOT of FREE classes and offers out there.  I have signed up for many of them and then don’t attend.  I’m trying to focus on ONE skill for the year. No, it isn’t easy.  I have been the “I want the magic wand” type of girl and it just hasn’t worked.  So it is time for a change.  If you are going to pay for a training, find the person who you connect with.  Honestly, I have paid for lots of classes and got nothing out of some of them.  I have followed lots of coaches but have found only two whose tips have really helped me in my business.  Guess what?  I’m sticking with them.  Will I still take some free classes?  YES!  But, I won’t be spending money to “try them out”.

3. I am intentional on social media. 

This is a work in progress for me.  Learn your audience.  I actually did a poll in my VIP Facebook group to ask them what things would be helpful and fun for them.  I used to watch my friends and do what they did but I stopped because I usually end up feeling inadequate which is not helpful in growing my business.  I use Cinchshare to ensure consistency in my posts BUT I also jump in and share things at random.  I always make sure I stop in to see who has liked or commented on posts.

4. I have my work scheduled.

The truth is what we schedule… happens. Think about your hair appointment, dentist appointments or even lunch with your parents or kids.  Does it mean “You Must Have xx Hours Set’?  No, it means you need to schedule what works best for you.  I have found the consistency pays off.  Did you ever take up an instrument?  I played the piano for years.  It took lots of time practicing a little bit daily (30 minutes or so) moved me along faster than cramming 5 hours of practice in once a week. Be consistent and schedule.  Will my week look the same as yours? NOPE! I am up early and in my office usually by 6:30AM.  Hubby is off on Monday and Tuesdays so these are my weekends with limited hours in the office.  You need to set aside time for the things which are important to you.  I plan out my week each Sunday night.  I have a morning routine and an evening routine (hubby works swing shift).  It allows me to be consistent and work towards my goals.

I know this isn’t rocket science or brain surgery and I am sure you have heard these tips a million times.  I’m sure I have even written about them before.  Remember “you can’t get different results if you keep doing the same things”.  So are you ready to try something new?

Hope this was helpful and here’s to a ThirtyOne-derful weekend!

Business Tips and Tricks, Hope Wissel

How to Improve Facebook Interactions

Happy Monday!  It has been a whirlwind twelve days since the launch of the $1 offer at Thirty One Gifts.  New recruits learning the ins and outs of growing their business through social media.  I LOVE the excitement and being able to share so many tips from so many different resources.

How many times have you posted a picture or a message on Facebook and you hear crickets?  No one comments.  No one “likes” it.  NOTHING!  I usually blame it on Facebook’s algorithms!  Wouldn’t it be great to get LOTS of likes, comments and better yet some shares?

At Thirty One, we are all about sharing and not selling on social media.  Yes, I will highlight this month’s customer special BUT I will leave out the price.  Yes, I will show how I use my products and share the excitement of them.  NO, I will not say “I need XXX in sales to meet my goal”.  NO, I will not say, “I need XXXX to reach an incentive.  Why?  Because then we look desperate.  Who wants to buy something from someone who is desperate to sell something?  Wouldn’t you rather get excited about the product and its uses?

Here are some winning Facebook Strategies:

1. Update your profile picture:   I know, a no-brainer, right?  The truth is that people connect with real people. Replace your logos or product pictures with your smiling face.  How exciting would it be to meet someone for the first time and they say “I recognized you from your picture”?  I love when that happens.  Use the same pictures on all of your social media sites.  I change them all every other month to keep things fresh.

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2. Update your cover picture:  I do this monthly.  WHY?  People check back when there are new pictures in their news feed.  Avoid too much text or using more than 3 pictures in your cover picture. Websites like picmonkey.com or canva.com are great to make your own for even the most non-tech person.

3. Enter a description for your super amazing new cover photo:  This is a great tip from Lynn Bardowski: “this is a secret trick that few people take advantage of. Click on your cover photo and you’ll see the description section on the right. I’m betting you’ve never filled it out. Enter a greeting like, “Hey, (your name) here. Thanks for stopping by,” with a call to action, like asking your fans to join your email list. End with a link to your contact form and SAVE. Now, here’s the cool part. Go back to view your page and hover over your cover pic. The description will pop-up. Boom!”

4. Be more social: Another no-brainer, right?  Social media should be social, right? Believe it or not, when you begin to interact with people instead of trying to SELL, you will get a response.  Ask questions, show your funny side, inform, inspire and be you. Social selling is about building relationships, not actually selling.

5. Use your EVENTS tab: I will admit that I didn’t use the one on my public page very often – okay, never!  Did you know that you can click on “Manage Tabs” and move it up near the top so your Events tab shows under your cover pic. AMAZING, right?  Use that to create events for everything from Facebook Parties to Vendor Events to Product Reveals to Opportunity Events. Since your biz page is public, all the events you create are searchable like in a Google search.  This makes the possibilities huge. Include keywords in your event title to maximize your reach.

6. Schedule posts at the best times:  I have to be honest, I have heard a lot of talk on the best time.  The truth is that the best time is what works best for your niche.  The general rule for posts on Facebook are typically in the afternoon 2pm – 4pm on weekdays, 10am – Noon on Saturday and Sunday at 8pm. I have found that mornings also work for my customers.  I use CinchShare to save time and it helps to post at the best times for my audience.

7. Create more albums:  Want to increase your ranking on Facebook?  It is based on the engagement on your page.  What gets the most engagement?  Photos and videos.  Albums can be themed for events, holidays, motivational quotes, customer favorites and more. You can also share the album link on Facebook Parties and Event pages to create a virtual catalog of your products.

So, who is ready to get visible on Facebook?  Have a ThirtyOne-derful day!

 

Business Tips and Tricks, Favorite Products

Cinchshare for Consistency

guide-to-seoWhat are your TWO favorite forms of social media?  You know that black hole that you get lost in on any given day…

For me it is Facebook and if I even look at Pinterest, I somehow lose an entire day.  Maybe you justify it all by saying it is for business.  What if you could post to Facebook and Pinterest on a consistent basis WITHOUT opening either website?  Think it is impossible?  Well, welcome to Cinchshare…

cs-logo-sq

Cinchshare has given me time – time to work on more income producing activities; time to connect with customers during Facebook parties, and most importantly time with family.  Sound to good to be true, right?

I designate about 2 hours per week, usually on a Sunday night, planning my week of posts to Facebook.  That includes my team page, my VIP customer page, my business page and sometimes even my personal page.  How can I do it in two hours or less?  I recycle posts that I have posted before through Cinchshare AND this is my time to just post.  I don’t troll the endless posts on Facebook to see what I want to post.  My posts are intentional and designed to create conversations.  I am technically challenged so if I can use Cinchshare – anyone can!

At any given time, in addition to my regular daily posts, I have at least 5 Facebook parties going on.  It was becoming an all consuming task and left little office time for anything else.  I tried the FREE posting programs which were okay but they had a lot of glitches.  I have tried many of the other paid posting programs BUT CinchShare is the one that I LOVE.

Are you on Pinterest?  You can use Cinchshare to post on Pinterest as well.  No need to just copy and “pin” others posts to your boards.  Create your own so they are pinning you!

For a mere $10 a month or $100 a year, you can get started.  In fact, you can get a FREE trial for 30 days, too.  You simply click Cinchshare and use the code CSFREE.  It is so easy to get started.  The videos will walk you through step by step so that you can post to ANY Facebook page where you are the Administrator or the host.  There are so many great features including linking videos, batch posting and importing Facebook pictures.  Give it a try…you will NEVER go back to posting on you own.

Have you tried CinchShare? If so, what is your favorite feature?  If not, what are you waiting for?

Have a ThirtyOne-derful day!