It is the weekend and for most of us in direct sales, we are working our business with home parties, vendor events and networking opportunities. I came across an article on DSWA that got me to thinking about how to get more sales AFTER the party or even an event. I don’t know about you but I would say that at a home party 100% of the people buy something – it may be a small item but they are there to support the hostess so they buy something, right?
This article highlighted the word AFTER and made it into an acronym on how to get more sales..So here goes:
A stands for Attitude. It is your attitude (positive or negative) that will determine the results after the event. Are you positive? Do you think it is normal for people to place orders AFTER an event or a direct sales party? Or, do you think it is pushy to contact people AFTER the event/party about more sales? Your attitude will determine the outcome. I have been blessed with repeat business after home parties. I do struggle during vendor events but it is because my attitude is that I will collect leads and NOT sell. Does your phone weigh 500 pounds, so you can’t lift it? Time to change my mindset before today’s event.
F stands for Fun. This is the most important part of any home party, right? Are your parties fun? Would you want to attend or book a party from YOU? Have fun so that your guests have fun. Even at vendor events, I have fun! I am known for my hat (thank you to my many vendor friends who convinced me to buy it) and balloons. I am learning it is not about perfection, it is about progress. Thank you Deb Bixler. Who wants to party or be part of a team that is not having fun, right?
T stands for Tell. Talk to your hostess and make sure that she knows how to collect orders – if she doesn’t she won’t do it. I offer an incentive to my hostess for gathering $200 in pre-orders BEFORE the party, this has helped to increase my party averages. At a vendor event, I tell EVERYONE who will listen how easy it is to host a party with me. Telling doesn’t mean DEMAND, it means talk, explain, have a conversation and LISTEN to what they are saying to you.
E stands for Energy or Excitement. Without this, you don’t have a business – it is the make or break it of direct sales. Translate your excitement to your hostess, your customers and get things rolling. I get told that I am “too perky” – I used to tone things down but not any more. People want to be a part of my energy.
R stands for Remind, Remind, Remind. In today’s crazy, fast-paced world, we need reminders – you know the post it notes so that you stop to the store, the grocery list, the to do checklist. I know that I am not alone in this although I usually blame my need for reminders on having a “senior moment”. Why would you think that your hostess, her guests or those that stop by your table at vendor events wouldn’t need a reminder? Every time to talk with someone after the initial encounter, talk to them about specifics – an upcoming sale, a product they were interested in or even that they wanted to book a party.
Things happen AFTER an event or party because YOU have a plan. What are some of your tips for success AFTER a party or vendor event? Share your best ideas.
Have a ThirtyOne-derful day! #hope