Hope Wissel

Holiday Road Trip Survival Guide

 

This week starts one of the busiest travel period of the year…

Why this week?  In NJ, it is teacher’s convention add to that Election Day  and it makes for a week (or almost a week) off from school for the kids.  Next up is Thanksgiving then Christmas.

What about the weekend trips to see the leaves change?  This is what I think about hitting the road…. So, whether you’re going away for a long weekend or just a day, road trips can definitely add to the holiday joy – and stress. But from packing to snacking, Thirty-One has some helpful tips that will have you looking forward to the journey as much as the destination!

 

Savvy packing

My husband always jokes about the packing skills.  I can fit LOTS of stuff into a small space and still see out the back window.  It comes from all of the trips to cheering competitions and craft shows.  Organized packing can mean fewer bags, and fewer bags means more room to stretch your legs on the long car ride! For your clothes and other essentials, load up a couple of All Packed Duffles or Fold-Over Weekenders. These travel bags are just the right size for holidays away, and their soft edges mean you can squeeze several into your trunk more easily than boxy suitcases.

Blankets and pillows are road trip essentials, whether they’re for napping on the way to your destination or extra bedding once you get there. Instead of letting your backseat become a sea of blankets, fold and store bedding in a Large Utility Tote (LUT) in your trunk so it’ll be easy to access during pit stops. You’ll be all set to snuggle up by the fire with family and friends, and LUTs are also great for keeping all of those carefully wrapped gifts safe and sound!

Packing toiletries for travel is always tricky, but the Fold Up Family Organizer is a great option to store all your bottles and brushes. The clear zipper pockets make it easy to see what’s where without products falling out during the drive.

Smart snacking

Packing snacks can help you save money and time on the road. Juice boxes, string cheese sticks and fruit like grapes or apple slices are all easy, no-mess snacks for kids and adults alike, and they fit perfectly in the Fresh Market Thermal. This cooler keeps all your food and drinks secure during long road trips and then folds up nicely once its empty, giving you even more leg room. Or, load it up with holiday leftovers for the trip home!

Holiday gatherings usually mean food and lots of it. Whether you’ve whipped up a tasty casserole or some decadent desserts, bring something special to the table with our Perfect Party Set. Just the right size to tuck securely under a seat, this cooler helps you transport all your hard holiday work safely to the table.

Activity tracking

Nothing makes time fly like keeping yourself occupied during a road trip. If you’re looking for some inspiration to help pass the time while travelling, try out these ideas:

  • Audio books or podcasts are a great option if passengers have differing music tastes, and they still let the driver be involved! Download a couple of funny podcast episodes or holiday-themed books before your trip to switch things up from the radio.
  • Plan fun pit stops. If you’re going to be spending hours in the car, map out some fun stopping points that will give you an excuse to get out and stretch your legs. Check online before you depart to see if there are any monuments, bakeries or nature sites along your route.
  • Journal challenges: Get the kids’ creative juices flowing! Give each passenger a Journal Trio journal and some pencils. Throughout the trip, call out challenges like “draw a picture of Grandma’s house” or “make up a story about what Santa does the day after Christmas.” It’s fun for kids to share what they’ve come up with, but it’s also fun for you to think up the challenges!
Fashion hacking

A long car ride in your most stylish holiday outfit? After a few miles, those scratchy sequins might make you wish you had opted for sweats. Instead, travel fashionably (and comfortably) by taking your basics and dressing them up with JK by Thirty-One jewelry! Add a little sparkle to a plain sweater with the bold Fringed & Fabulous Necklace or a dainty pair of Gallery Earrings. You’ll feel comfortable and ready to celebrate as soon as you roll up to that holiday party.

Keeping your jewelry secure and organized while travelling can save lots of time, headaches and untangling in the long run. Jewelry organizers like the Baubles & Bracelets Case are perfect for separating delicate chains from dangling earrings so that you can have yourself a stylish little holiday.

When you’re taking a holiday road trip, every item needs to pull double duty, and that includes your handbag! Travel in style with classics like the Organizing Shoulder Bag or the new Colorblock Tote. These fashionable additions complete any outfit, and no one needs to know that you’ve tucked extra socks or toiletries inside!

What hacks help you travel during the holidays? Let us know with the #thirtyone hashtag!

Have a ThirtyOne-derful day!

Business Tips and Tricks, Hope Wissel

Words Can Boost or Kill a Sale

The holiday shopping has kicked off – Halloween was barely over and Thanksgiving is still 5 days away.  The stores are already filled with holiday decorations.  In direct sales, and in most businesses, this is when we do 70% of our business.  It is a short window of opportunity and we need to make the most of it.  I am blessed that Thirty One does everything they can to support their consultants during this time of year (and all year long).  Stores run sales at all hours and for all kinds of things. Vendor shows are every where. Everyone is vying for your business, as well as our customers’ business.  So what makes YOU or your products or your company stand out.  What are you doing to capture that sale?

Words have power – so according to TheSelfEmployed.com there are some magic marketing words that will definitely boost sales.  So, here goes:

1. Sale – Who doesn’t love a good deal?

2. Off – If you can offer your audience an incentive like 50% off, or $25 off your next $75 purchase, you’ll pique interest quickly and give customers added incentive to buy. I have found that my customers aren’t not big fans of the “off” customer specials.  They LOVE when it is $5 or $7 or $10 especially when it is a HUGE savings for them.

3. New – So true.  When we have limited or NEW products, sales increase regardless of the time of year.

4. Best sellers – Although our BEST sellers open the door for conversations, they may not be the thing that keeps your customer unless of course it fits their specific need.

5. Be the first – I LOVE giving my customers and hostess a sneak peak of new products,and upcoming offers.  Isn’t that the reason that the month a new catalog kicks off, our sales and party bookings are off the charts?

6. Thank you – I love to show my customers a little love once in a while with my Birthday Club or limited specials. When I reach a new goal, why not thank your customers with a new deal, or host a customer appreciation event.  I love sending “snail mail” to my customers and party guests when they place an order.  Host a party for me and I will show you the love BEFORE, DURING and AFTER the party with little gifts.

7. Remember– Your customers are busy, so it’s always a good idea to send reminder emails. Follow-up like this is not one of my strong points but I definitely need to get on the ball.  I need to make reminder calls especially to those in my Birthday club, maybe that would increase my redemption rate.

Just as words can boost sales, they can KILL your sales too.  How many of these do you use?

1. Hurry – Yes, you want to encourage customers to act fast, but this word is overused and doesn’t pack as much punch as “Act now” or “Limited-time offer.”

2. Guaranteed – Nothing in life is guaranteed, Fischgrund reminds us; so it’s best to stay away from this word. You can still back your product or service, just refrain from using the word “guaranteed.”

3. Huge – Every sale and event is huge. Think of alternatives to use. For instance, “Our Biggest Sale of the Year.” It’s more descriptive.

4. Hassle-free – Sure, the phrase seems positive, but you’re still associating the word “hassle” with your business or brand. Not a good idea. Go with “easy” instead.Think of  Staples “easy” button.

5. Once in a lifetime – Cliché, and typically untrue phrases like this don’t help your sales. Be original.

6. SAVE UP TO 25% RIGHT NOW!!!! – There are two red flags in this statement. For starters, don’t use all caps; it makes people feel like you’re screaming at them. Keep your punctuation to a minimum, too. The sale isn’t any more enticing with three exclamation points.

What are YOUR favorite marketing words to use during the holiday season or any time of the year?

Have a ThirtyOne-derful day!