Business Tips and Tricks

Confidence in My Emails

be confident

My word for this year is CONFIDENCE so I am re-vamping all of my communications to show that side of me.  I found an article on “the muse” and wanted to share some of their tips with you.

Does this would like you when you are sending an email:

  • Did you sound annoyed or were you being annoying?
  • Did that last exclamation mark make you go from being enthusiastic to being unhinged?
  • Is your message redundant?
  • Is it even being opened if you send it after 5 PM?

I have to admit that I often wonder about all of these things.  In my effort to write like I talk, I begin to wonder what people think when they read what I have written.

Did you know that there are FIVE words that make you sound less than confidence.  I have used them all, what about you?

1. Just

Amanda Hesser and Merrill Stubbs, co-founders of Food52, once commented that adding “just” to your emails makes you seem less confident. Saying things like, “Just checking in” or “Just wanted to ask a question” minimizes your request. You aren’t just checking in; you’re an important person who deserves to know what’s up! Drop the extra word, and check in like a boss.

2. Hopefully

“You shouldn’t have to be hopeful for anything,” a mentor once told me. “People just need to get things done.”  Think of it this way: If you’re telling someone that you’ll hopefully get something done, you’re subconsciously showing that you don’t have control over a situation. Or worse, that you’re unreliable.

3. Actually

“Actually” is slowly becoming the new “literally” or “basically” in emails, with people throwing it in where it doesn’t stylistically make sense.

4. Kind Of

Using “kind of” (or “sort of”) in an email comes across as vague or ambiguous, like you’re not totally committing or have no idea what’s going on. And if that is indeed the case? Clarify the situation before you even start the email.

5. Sorry

Professionals identify the word they find to be the most unnecessary in emails, is  “sorry,” explaining that 99% of the time, no apology is necessary.  And honestly, if you really did do something wrong, you should pick up the phone and say sorry like you mean it.

Now that I have just sent a text message to a potential team member using 2 of the 5, I am wondering if she will even respond.  We all want to appear confident so that our customers/hostesses trust us.  Confidence exudes success, right?

So which of these are YOUR most common email error?  Share it with us so that we can all work together to help each out appear more confident in our emails.

Have a ThirtyOne-derful day!



Business Tips and Tricks, Hope Wissel

Be International

The buzz word in direct sales lately is “intentional”.  What does that really mean?  According o Webster’s Dictionary, the word intentional is something done on purpose.  For example “If you specifically make a plan to be nice to someone you don’t like very much and you are extremely careful to be nice, this is an example of when your nice behavior would be described as intentional.”

Let’s apply it “getting bookings” in our direct sales business.  The obvious thing would be to just “ask”, right?  Maybe you have tried and you keep getting shot down.  Maybe you have run out of contacts.  Maybe you just don’t seem to have the right words.  Whatever the obstacle, there is a way to fix it.

The old message of “just pick up the phone and make booking calls” rings on deaf ears, right?  No one answers their phone.  You try to think of creative messages so that they will return your call.  You offer incentives.  You “beg”.  If we don’t talk to anyone, we get discouraged and we think that no one wants to party.

The truth is that people do want to have parties, we just need to find a different way to connect with them.  Facebook has been the go-to for many lately and it has worked.  Texting is an option. Email is another option.  If you know the preferred method of contact for your customers, you can reach out to them but the message has to fit THEIR need.

When we are at a party, it is easy to talk about the fun you can have at a party.  They are there and experiencing it.  This message doesn’t work outside of the party.  Potential hostesses do not have the emotional connection out side of the party.  So what are some key words:

  • FUN!
  • Break!
  • A Night off!
  • Girlfriend time!
  • Pampering!

The party should be taking something off of the hostesses plate not adding more to it.  The party should not be stressful for them, it should be a fun time.

Every week (I prefer daily) set aside time to make booking contacts.  Work for the NO’s because after a certain percentage, you will get a YES!  Now, I mean actually talk to people.  Leaving messages doesn’t count as a NO.  Make those pink bag calls and talk to your customers.  At the end of the conversation, ask them if they could use a “night off” or some “girlfriend time”.  After you have listened to them, you will know what key words to use to lock in that booking.

Who is ready to be intentional about booking parties and their business?

Have a ThirtyOne-derful day!


Business Tips and Tricks, Hope Wissel

Are You Killing Your Emails

Do you decide whether to read an email by the subject line?  Do you wonder how many people delete your emails before they even read them?


I was blessed with Home Office leads this month – people who wanted more information on Thirty One in the form of a catalog or the business opportunity.  As soon as I get the notification, I shoot out an email as a thank you and to let them know what will be coming in the mail.  Although, the email is a set format that gives them an overview of  four opportunities with Thirty One, I always wonder what to put in the subject line.  I mean, I want them to open the email and in an ideal world, click the attached links.

So, I started hunting for some answers and found them in a blog by Amy Porterfield  who is known for trainings in social media.  Here are her 5 basic strategies for effective email subject lines:

Strategy #1:  Focus on the Benefit

What is the end result that your reader wants most?  Answer their question:  “What’s in it for me?”

Example: “See How Easily You Can Learn to ( insert your topic)”

Strategy #2:  Be Specific

Hook them!  How, right? If we knew that, we wouldn’t need these tips, right?  Hint that there is something super valuable contained in your email.

Example: What Every [identify your target audience] Ought to Know About [something specific you will teach them]

Strategy #3: Get Relevant

Relevance means that the email is useful and has timely information. Make a reference to an upcoming event, or trend or possibly even a news item.  If you localize it to your target population or specific neighborhood, city or State, chances are they will open it.

Example: [Bring up something–a feeling, situation or new development your customer is interested in] This [your content] can help you with [upcoming event, season or timeframe].

Strategy #4: Make It Personal

This method is used more when you have a strong loyal following – NOT that new person that you are trying to “hook”.  Let your readers know that you are there to help them will entice them to open the email.

Example: “How I finally stopped (action) skipping my workouts (something your audience wants too).”

Strategy #5: Call Out a Problem

Who doesn’t want to make fewer mistakes or feel more confident?  The key to this strategy is integrity. Steer away from scare tactics—you’re here to offer constructive awareness.

Example: “Here’s How Goal-Setting (fill in the blank) Can Hurt Your Business (fill in the blank)”

So, which one of these would entice YOU to open an email:

  • See How Easily You Can Learn Simple Solutions to Everyday Challenges
  • What Every Woman Should Know About Rewarding Themselves at Little to No Cost
  • Multiple Solutions for Your Holiday Gift Giving
  • How I Regained My Confidence With This Purse Gig
  • Here’s How Purses Can Change Your Life

I have to admit, I am a bit skeptical but I am willing to give it a try.  What do you think are YOUR catchiest Email Subject lines?  Share them with us.

Have a ThirtyOne-derful day!

#31 #partywithHope #joinmyteam #RaysofHope #simplesolutions