Blogging

Half Anniversary

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Have you hard the Chinese proverb that says that “a journey of a thousand miles begins with a single step”?  That can even be a baby step as long as it is a step forward….

I have been blogging for 2 1/2 years every day.What started as a challenge from Vanessa Coppes, co-founder of the Entrepreneurial Think Tank for Woman has turned into a way to share my vision of empowering woman. My very first blog was personal about bullying  my daughter received in school.  Since that very first blog, I have learned so many things about blogging and growing my business.

So, if you are looking to blog, let me share some of the things that I have learned so far:

  1. Write about something you know.  It should be something that you like. Themes are great if they fit into your vision.  Just don’t write about things because you think it will generate traffic. Your readers will quickly figure out if you are writing a lot of fluff or if you are writing from your heart.
  2. Keywords or as the techies call them SEOs.  Basically that is “search engine options”. which is how you will be found when people are doing a search.  You’ve done a Google search right and the list of hundreds of things appear.  In that list will be some blogs with your keywords in them.  I write as thoughts come into my head – scary, right?  Then I go back and add links and figure out the keywords that can be used BUT that is after the post is done.
  3. Make sure that you proof read and do spell check before you schedule your post.  Bad grammar will take away from you message. Make sure the text is consistent and there are no typos.
  4. I have found that planning out my blog is important.  I may not write the actual blog but I do have ideas jotted down for the next month.  I jot down notes and ideas when I think of them.  I leave them as drafts and then I go back to finish them up or sometimes I will toss them.  Planning ahead will help you be organized.
  5. Organize your posts by category so that it is easy for your readers to find blogs with common subjects.  Use labels, and include a search box that will help readers find what they are looking for. A messy or too complicated to navigate blog will scare readers off.
  6. I like to include pictures that relate to my post.  Why?  Pictures and a catchy title will draw people in.  They get and keep people interested.  PLUS if you use other social media avenues to publicize your blog, pictures are great in news feeds.  Remember that a long text is hard for people to read.
  7. Be sure to include an “about me” section in your blog.  People want to interact with other people, not with machines, so they like to know who is on the other end. Include your photo if you have no problems with that.  I use personal as well as stock photos in my blog.

So, who is ready to start blogging?  If you already have one, post your link below so we can all check it out.  I look forward to adding lots of blogs to my reader board.

Have a ThirtyOne-derful day!

Blogging, Hope Wissel

Blogging in Direct Sales

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TGIF!  Can you believe that another week has gone by?  What did YOU accomplish in your business this week? CELEBRATE without qualifiers.

I am celebrating that I have blogged for 804 days and I am awesome at sharing my strengths, hopes and experiences.

Thank you Eryka Peskin for showing me how to celebrate my successes! So, many people ask me “why should I blog”, “what will I say”, and the best one “will people read it”.  My answers are always the same..

When Vanessa Coppes challenged me, I asked the same questions.  For those that know the story, I did it as a challenge that had an accountability factor to it.  My original why was to clear my head of “stuff”.  I tell new recruits to just keep asking me questions because I don’t know all of the stuff that is in my head. Sometimes I amaze myself.

As I look back on my blogs, there is a lot of negativity associated with sharing personal struggles and business tips.  A new Thirty One year and a NEW attitude.  The changes actually started after our Leadership Retreat combine lessons learned there with several counseling sessions with a therapist/life coach and some kick butt coaching with Britt Bolnick, and Eryka Peskin for a new emerging style.  I am still sharing my strengths, hopes and experiences but it feels different.

Okay, I squirreled for just a moment.  The truth is the best way to blog is to blog about something you know.  For those in direct sales, there’s nothing better to write about then sharing your amazing products and their uses.  Share what you learned at National Conference or at a training session or tools that work in your business. You are not selling, you are sharing your knowledge. Some of my learning lessons may seem like no-brainers but I am a slow learner. I always say that is because I am OLD, you know creeping towards that Senior Citizen classification.

Will people read it? YES! I am amazed and humbled by the people who follow my blog.  The biggest smile comes when I get a new Twitter follower.  Why? Because the only things that I tweet about are my blog and some of my posts on Facebook.  So, for me, the excitement of sharing my blog with more people means sharing my business with more people.  You may not become a professional blogger. You may not have thousands of readers. What you may have are friends, family, employees, team members or followers who not only read what you write but will share it.  They are sharing your business which is potential customers, hostesses and team members.

Do I look at my blog dashboard to actually see how many people open my blog? NO!  It is the old adage “what I don’t know won’t hurt me”.  I measure my success by the personal emails and the comments that are shared about how lives or businesses are transformed –   these are the things that touch my heart.

Direct selling is all about building relationships. I am building relationships every day through my blog.  Some I already know while others are learning who I am. When all is said and done, if I have helped one person to smile or get through a day – my job is done.

What do you have to share? Remember it takes 21-days for something to become a habit – so try it everyday for 30 days. Then, if you want, do it weekly. Try it. Don’t let fear stop you from building relationships or sharing your knowledge. Believe me you probably have more to share then you think – I know that I do.

Have a ThirtyOne-derful day

Favorite Products

Word of Mom Radio

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I met Dori DeCarlo in October of 2014 at ETTW’s annual conference. The first thing that caught my eye was her hat!  Yes, I am a hat fanatic – mostly pink ones but I love all kinds of hats.  Then I got to meet her and her energy was contagious.

Here is the 411 on Dori and Word of Mom Radio:

Word of Mom Radio is on BlogTalkRadio at 10amPT/1pmET Monday, Tuesday, Wednesday and Thursday. Tuesday our Business Spotlight shares Social Media Help Not Hype with Janice Clark and Managing Mompreneur Mayhem with Cena Block. On Wednesday we have a rotating platform with Kas Winters and The Sneaky Mom Show, Elissa Sungar and Debi Dutton with Productive Play and Glenda Cates and Branding Beyond Blogging. Dori DeCarlo once a month hosts #Music Monday and The Mompreneur Model every Thursday. Meet our show hosts and see our monthly schedule. Whether you tune in while we are on the air or listen LIVE on your time in archive we are here empowering Mompreneurs – the NEW Business Women!

Dori DeCarlo ~founder of Word of Mom Radio, is the “Roz” in the background all of our shows as well as the host of her own shows. The evolution of #WoMRadio, from one show to seven and counting…Dori hosts different shows of her own and produces all of the shows that air during the week. A mompreneur since 1994, Dori began #WoMRadio to give moms who work from home a voice…and that has grown to empowering working women and moms in and out of the house!

Beginning in April, I became a proud sponsor of Word of Mom Radio.  Can I get a WOOP!  WOOP!?  I joined some other AMAZING women who have their own business to be a part of  Mompreneur Marketplace which “focuses on FABULOUS women in business”.  I get to join some of my other fav mompreneurs like: Jersey Cookie Girl, and Teascapes.  Be sure to click the Marketplace link to check out all of the mompreneurs.

Don’t miss the radio shows too because there is lots of great information…

Have a ThirtyOne-derful day!

 

 

 

Blogging, Hope Wissel

Life Lessons And Blogging

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I love blogging, most days.  Even though I love to write, I do get writer’s block.  I have doubts – I wonder if anyone is reading it.  Am I sharing too much personal stuff?  Am I pushing my business too much?  So many questions run through my mind.  Doubts plague me.  Like that should surprise you!

Then someone will reach out to me and says “thanks, that is what I needed to hear”.  Those doubts melt away until the next time.  I smile and say “you are welcome”.  God has provided a “wink” moment to let me know that he is still in control.

When asked what my blog is about, I often hesitate because I am not sure just how to answer that question.  My goal is and always has been to share my strength, hope and experiences so that others may benefit from my struggles.  I want people to be able to get to know me – all sides of me – the good, the bad and yes, the ugly.

I have learned to stop worrying about who is reading my blog as well as what people think.  Now, if I could apply that to the rest of my life, I would be ROCKIN’.  I am who I am.  I know that some will like me while others will run in the opposite direction.  I know there will be critics.  Through it all, I get through it.

I like to mix things up in my blog with things that I have learned in business along with life lessons combined with things about my family, friends and of course, my pink bubble.  Are my details too intimate?  The things I share in my blog are things that I would be comfortable sharing even if we were having a conversation face to face.  I want to be honest and open with my readers.  I want to create a relationship with them, as best I can over the internet.

I have heard from a few people that they want to start blogging but don’t know where to begin.  I remember being there and my first blog was actually something dear to my heart.  I shared about the bullying that my daughter endured in school.  It was hard but I wanted people to understand that just because parents don’t know what is happening, it doesn’t mean that we are bad parents.  Thank you Vanessa Coppes for the push, I will be eternally grateful.

Blogging has helped me to be confident.  It has pushed me outside of my comfort zone.  It has helped me face my fears by putting them out into the universe.  Even though writing is a cleansing process for me, I try to use it as a way to help others to overcome their fears.

The truth is that I journaled everyday for years as a way to work through things.  Blogging allows me to share what I have learned while encouraging others. Can you tell that today was one of those days that I wasn’t sure what to write?

If you are thinking about blogging, try it!  Step out of your comfort zone.  If you are already a blogger, post your link below so that we can all read your blog.

Have a ThirtyOne-derful day!

Blogging, Business Tips and Tricks, Hope Wissel

Blogging Is Good for Business

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Blogging is one of the most valuable tools that a business has to engage with customers and ultimately serve them better.

I LOVE this statement.  I have heard it for almost two years.  Thank you Vanessa Coppes for my challenge almost TWO years ago!

I am NOT going to tell you that blogging will get you instant customers or increase your business by X%. What I will tell you is that it has helped me to build relationships with potential customers and hostesses.

I am blessed that on most days, writing comes easy to me.  On occasion,  finding a topic may be tough since I do this every day BUT once I have an idea, the juices start to flow.  I consider it another form of social media that will help you to build your business.

Want to know how to start…. JUST DO IT!  Here are 4 ways to spend your time blogging productively:

  1. Solve one problem per post.  I know you are all probably thinking that I should take my own advice, right?  LOL.  The truth is that you want to be the person your customers turn to when they need something.   You want your customers to think of you, you want them to think of how quick, smart, helpful, knowledgeable and to the point you are.
  2. Speak your clients’ language.  Write in terms that YOUR customers will understand.  If you use acronyms and technical terms, you may loose them.  The key is to figure out how your customers actually speak, so you can relate to them on their terms.
  3. Stop writing about yourself (or stop blogging).  I know that I include a lot of commentary in my blogs and some are personal but they have a purpose. They are a way for me to share what has worked or NOT worked for me.  Hopefully, my personal stories help others to avoid my mistakes or to know that they are not alone.  Sharing details of your personal life can help potential clients know, like and trust you. That can be very powerful.  You need to find a good balance between the two and know your blog audience.
  4. Tell your readers what to do next (and make it easy).  I have to admit that this is not something that I do well (or at least I don’t think I do).  I need to remember to tell my readers to do something when I end my blog.  Fill out a form, email me, like my Facebook business page, etc.  You get the point right?  At the end of every post, tell your reader exactly what to do next. Make it a simple, low-risk task that requires next to no thought. For example:

Click here and enter your e-mail to learn more about how [your great service] can help you with [their problem].  Then follow up with some useful information about your services and an invitation to talk by phone for a few minutes. Keep it simple.

I have been asked how long it takes me to blog.  The truth is, I never thought about it.  I write when the mood strikes which is usually early in the morning so it takes less time.  If I am struggling with a subject or a topic, then the time frame changes totally.  I have been told by a few bloggers when I get stuck that “if you’re spending a lot of time trying to figure out what to write about, you should probably be blogging less and talking with your potential clients more.”

Talking (and listening) to people in your target market is the best way to generate ideas for your blog. Are you blogging?  Share your blog below.

Have a ThirtyOne-derful day!