Hope Wissel

Book to Look

better together

The other night I was blessed to host a “better together” meeting for my Thirty One sisters.  I truly am better together when I am with them.  I had a plan along with a Home Office format and despite my best efforts to prepare, the meeting always follows a path of its own.  The information gets covered but in a way that works for those attending.

We talked about the WOW party format – Welcome, Offer Solutions and Wrap Up.  A new approach to the purse game was presented by one of the attendees.  The “purse game” as I know it by Melissa Fietsam can be seen on YouTube.  The game is played as part of your wrap up after you have explained the hostess benefits – preferably via hostess stacking.


The concept is the same – each guest is asked to take a mini purse AND not to open it.  While the guests are picking one of the cute mini purses, the game is explained.  Each person is given a chance to “book to look” which means they can open the mini purse AFTER they have agreed to book a party.  In the original version, the purses contained “book a party, pick a prize or grand prize”.  For me the results were always so-so.  Often people would play and then if they got book a party, they may or may not have gone through with the booking.

In this version, each purse contains a prize – ranging in value from $5 – $40.  This can vary depending on your budget.  Again, in order to open the purse the individual MUST agree to book a party.   After everyone has taken a purse, you then go around the room and ask each person if they would like to book to look.  If they agree to book, they get to open their purse and see their prize.

The prize is received when they hold their own party.  The additional twist which I think will help to cinch the deal is that the hostess is given the same prize when she attends her friend’s party.  GENIUS!  Yes, there is a slight cost to the consultant BUT you are booking a party which has so much more potential.  If it is product, present the actual product at the winner’s party in your welcome as a booking seed. GENUIS!

As for the prizes, as a Thirty One consultant,  prizes can be product from your inventory stash, an extra monthly special, key fobs, magnets, a percent off an item, a free monthly special with a qualifying purchase or personalization.  There would only be 2 prizes at the $40 level – remember that this is value not your actual cost. Be sure  to stock up with unused specials, during a company sale or purchase a hostess grab bag in business supplies.

Not a Thirty One consultant, the BOOK TO LOOK game can be adjusted to fit your business.  I am also going to use this at my next vendor event and on my Facebook parties.  You can use picmonkey to place numbers on the purses for a graphic to be used during Facebook parties.


Purses can be purchased at the dollar store, craft stores like Michaels or online at Express Yourself.  I LOVE the new take on this game because only the people who are interested to book a party will play.

What is your best booking seed game?  Share it with us.

Have a ThirtyOne-derful day!

Hope Wissel

Open For Business

50th OTHS party

Today, I am headed out to hang with some old friends… This is me with just a few hundred of my classmates at the OTHS Class of 1975 – 50th Birthday Bash.  Today, we will be celebrating 40 years since we graduated HS…. I can’t believe it.  It is a BYOB day for our picnic so, I will be carrying a Thirty One thermal….

 canvas crew tote & flag

I will be open for business today with my canvas crew thermal tote (a hostess exclusive), to keep my wine cold.  The big problem comes as I try to decide which bag to carry.  I mean this is a Bar B Que and who wants to carry a purse, right?  These are my top two options but there are so many to choose from:

cross town wallet

street style

I am leaning towards the crosstown wallet because it is more casual and fits my style.  Of course, I will have business cards with me and maybe even a few mini catalogs to share with everyone.  It is easy to share Thirty One when you are out and about because the products are cute, fun and fashionable.  Will you be open for business this weekend?

Thank you to Christina’s Creations for the graphics.

Which opportunity is for you? Have a ThirtyOne-derful day!

Business Tips and Tricks, Hope Wissel

Google Door Prize Slips

It is Throwback Thursday!  Just a little something for those of you who thought Thirty One was JUST purses.  This is from the early years!  I am so excited that we are moving back to our roots with Promising Picks….



Door prize slips……. do you use them?  If so, when do you use them?  What do you do with them once you have them?

Traditionally, these slips have been used to obtain information from perspective customers and hostesses at a vendor event.  You entice them with a prize.  Now, they already know that this is a way for you to get their information.  If you are diligent and work your business, chances are whether they win or not, you are going to call them.  You are going to try and build on that initial interaction in the hopes of growing the relationship and booking a party.

Some consultants use them at their home parties as a way to avoid the “dreaded” booking and recruiting conversations.  I know Consultants that NEVER ask guests to book a party at a party. They believe that people are there to enjoy, not be solicited to book their own party PLUS people don’t have their calendar.  Okay, now I know there are a lot of people that will disagree with this BUT it works for these consultants.  Follow-up is the key to their success.

Some use the slips as a drawing for a door prize at their home party.  The results are always the same, you are soliciting information from the guests in the hopes of booking, recruiting or selling to them.  Now you have additional information that will help you when you follow-up with them.

So, what about an online party or a Facebook event, what do you do?  You don’t want to miss out on these contacts.  What if people are invited but don’t order?  You either miss the connection or you are left to connect on Facebook, right?  I wish I could remember where I heard this great idea (probably another amazing idea from Melissa Fietsam) BUT it is AWESOME.  Use Google docs to create a Facebook Door Prize Slip.

Click HERE if you want to see the one that I used at my last Facebook party.  As each person RSVPed, I sent them the form.  It gave me so much information.  I got to find out about their interests – kids, products, shopping, booking a party, fundraising and even joining my team.  It helped when setting up my party to focus on those products.  Just like when you hostess coach and prep for a home party.  Genius, right?

I am going to create an “Enter My Drawing” google form for my VIP Customer group and on my business page.  Every month, I will post it so that visitors can enter the drawing to win.  WHY?  Just because a person says “not on your life” this month, next month may be a totally different story.  Each month, they have a chance to win.  Let them share the form with friends so they get extra entries. A win-win for everyone – they win a prize and you get more contacts.  I will also add it to my round of blogging every month with a picture of the prize!  A GREAT way to expand your circle of contacts, right?

What is your best tip for online and Facebook parties?  Share it with us

Have a ThirtyOne-derful day!

Business Tips and Tricks

Facebook Party Tag Team Style


Do you know what day it is????  Not only is it hump day but it is also WOOHOO Wednesday.

I wanted to give a shout out to the Tag Team.  No, I am not talking about wrestling – okay be honest, I am not the only one who used to watch WWE with their daughter, right?  No, this Tag Team is a team of party peeps.  Here is their story:

Rachel Perry and Amanda Holland, both previous direct sellers themselves, were frustrated with the lack of communication and personal touch that seemed to happen with traditional catalog parties. So, they took catalog parties to Facebook. After months (and months and months and months…you get the picture) of trial and error, they finally figured out not only the formula to the successful 30 minute Facebook party but also the tools needed to build relationships over social media. Today, the Tag Team trains representatives from over 100 direct sales companies on how to build relationships using various forms of social media while focusing on the tools needed to have successful virtual parties. Their dynamic personalities bring a sense of freshness and excitement to the direct sales industry. During their trainings not only will you get fabulous information but you also are guaranteed to laugh so hard that you might pee your pants.

THE TAG TEAM IS THEIR NAME AND FACEBOOK EVENTS ARE THEIR GAME!!  The Tag Team trains direct sellers and small business owners how to market their product using Facebook events.

  • Virtual catalog parties
  • Virtual Team Training events
  • Business Opportunity presentations
  • One-on-One training
  • Group and Team training
  • Personalized event scripts and images

No, this is not a paid advertisement.  I bought the 30-minute Facebook training.  I started to push it aside when they said “make videos” BUT I decided to step out of my comfort zone.  I spent a few hours making some vides – a Welcome to the Party, two why videos (why you should party with me and my WHY), the top 5 Thirty One products, and then a thank you and the announcement of the winners.  The longest video was the Top 5 products but the rest were an average of 1 – 2 minutes long.  They are rough but I have to admit, I enjoyed making them.  I am excited to make some more and to start “talking” to people via video for Facebook parties as well as through other social media.

I know, you want to know the results, right?  I left the party open for just 24 hours, as recommended, and the result was a $200 party (with some pre-orders).  A $200 party that I wasn’t expecting.  The truth is that was my goal.  Crazy, right?  Well, I did a Door Prize slip via Google (a blog for another day) and those who were attending simply wanted to look and had no intention of buying.  So, a $200 party was pretty good, right for a lot of lookers.

Will I be doing it again?  YES!  I have already put a Summer Retirement Party on the calendar. CLICK to join in the fun on July 9th.  I won’t be relying on Facebook for ALL of my parties because we know the BEST party is a home party, right?  When there are time crunches like summer or vacations or there is just no time in your schedule to book a party – this helps to fill the gap.

So check out my videos and let me know what you think.

Have a ThirtyOne-derful day!

Business Tips and Tricks

The Summer Scoop


WOW!  Can you believe it, summer vacation is almost here.  The kids will be out of school.  No time for you or your business, right?  Did you know that what you do now sets the tone for your business for 90 days from now?  Crazy, right?  Maybe you were thinking about being a Vacation Veronica.  I mean it is only a few weeks or maybe even a month, right?

I have already heard the rumblings of “the summer is hard” from my team.  They have already planted the seed that this will be a typical “J’ month (January, June & July).  In direct sales, we all know that traditionally they have been bad months BUT I am here to tell you that you can change that.

The biggest problem is that when we take the summer off or start thinking we can’t BEFORE we even try – we set ourselves up for failure. The summer is a GREAT time to have parties.  If you live at the shore, don’t you have a ton of people wanting to crash at your house for the summer to go to the beach?  So does everyone else.  Cash in on it with a theme party.  Don’t you wish you had more money to do more things in the summer?  Or that you didn’t have to miss time with the kids, hubby or friends because of work.  Why not check into the benefits of your own business with Thirty One.

Your summer parties may look a little different – more outdoor parties, more open house formats, more kids – the key is to just have fun. Get creative. Remember, the summer parties will set you up for a successful Fall so keep your business on track with some of these ideas:

1. Set goals for the Fall. I know it may be crazy to plan this far in advance but with a good plan, you and your team will know what they are working towards. Do they need money for holiday gifts? Do they want to take a holiday vacation? Whatever the goal, break it down to how many parties you need and your personal sales volume.

2. Give them incentives they really want. Who doesn’t LOVE an extra gift or two right?  Now I am not saying give away TONS of stuff.  Think about it, don’t parties increase when there is an incentive? For Hostesses, why not an additional gift for having outside orders BEFORE the party or having 10 people at the party.  Get creative.  If you are looking to encourage your team – what would be an incentive for them, ask them? Do a Facebook Survey on your team page. Do a Google survey so that they can give you more information. CELEBRATE – ENCOURAGE – REWARD your hostesses, customers and team.

3. Get creative on how to work your business during the summer months. Host a trunk party. Do an open house party with a hostess who has a pool – kids swim, parents shop. Lots of sporting events where you can take your product & catalogs to share with other families. Do a Facebook party. How about a “twisted fundraiser“? Do a theme party. The ideas are endless. The key is to not give up – go for 100 No’s and you will end up with some Yes’s.

Don’t let the summer months set the tone for the Fall and the biggest selling season of the year.  Whose ready to party?  Share your ideas with us…

Have a ThirtyOne-derful day!