Thank you Christie Browning for today’s tips….
I love my business. If you know me, you know it!!!! Whether it is my Thirty One business or my handcrafted angels, I love having my own business. I love the flexibility. I love the freedom to take visions to fruition. I love sharing my love with everyone. Now, I will be the first to admit on any given day I miss out on opportunities. On those days, I tend to be more focused on “making money” to pay bills, so I blow past some of the things I need to have a successful business. Don’t get me wrong, making money (and paying bills) is what we work for. The truth is, I can’t sustain my sales (neither can you) if your business isn’t built on a strong foundation.
#1 – Know where you’re going and why you want to get there
I know we have all answered (or at least tried to) the question of our why…. We need to know what it is to be successful, right? I have talked about the emotional why many times – it is the real root of why you want to be in business. It is the inner motivation which pushes you when your tired, you want to give up, you are out of your comfort zone, and to push past your fears. Why is being a success important to you? What will you gain if you are successful?
I struggle with tapping into my emotional why. as a result of my MS. The key to the emotional why is your ability to paint a vivid picture of what “success” looks like to you. It isn’t the same for everyone! By identifying what the finish line looks like, you will know when you cross it, so you can celebrate and know you’ve arrived! Your finish line might be clearer as you get closer to it but you need a visual picture NOW. The visual should touch your heartstrings and drum up some emotions when you think of it.
Key #2 – It’s your business – make it so!
You are designing YOUR business so make it yours! I know it sounds crazy BUT how many times have you tried to copy someone else’s business (especially in direct sales) because they have risen to the top of the company? I have been there, done that and got the tee shirt. It doesn’t work! I am learning (yup, took me 7 years!) my business will be different and might probably come together in a different way because it is MINE! Be sure to design your business around your strengths and passions. Structure it around your time and calendar whether it is a part time or a full time gig. You get to call the shots. The key is to be sure to be true to yourself . Remember your customers buy because they trust you – stand out in a crowd for what you want your business to look like.
Key #3 – Put the right process in place to win
I don’t know about you BUT I LOVE vendor events and home parties. I LOVE connecting with people face to face. Some would say it is the glamorous side of our direct sales business. The truth is, success is made behind the scenes, in the nitty-gritty facets of your business (the parts we may not like). Just showing up at events or parties is not going to keep your business consistent nor is it going to guarantee you success. So, what system do you use to keep track of all of the “other things” you HAVE to do? Do you have set days for follow-up with customers? Do you know your target market? I use a tickler file and LOTS of notes on my planner to make sure I keep up with order follow-up, mailings, booking leads and so much more.
Key #4 – Making the noise to bring in the biz
For some, marketing is the fun stuff! For others, it is a hodgepodge mess. You need to know who you are as a business and who you are trying to serve. Do you know what your brand is? Branding is simply something which when people see it they think of YOU (and the ripple effect is thinking of your business). It is the tone and feel of your business – such as the colors, images, and graphics you use. I ALWAYS say “Have a ThirtyOne-derful day” – my customers expect it. LOL. Angels have become a part of my marketing…. they are part of my team logo as well as the watermark I use in all of my graphics. What do you want their experience to be like after they interacted with you and your company? I want my customers to know I am all about making a difference in their lives and the lives of others. I want them to know I am a down to earth “take me as I am” kind of gal. The key to great branding is to be true to you. Don’t try to be something your NOT because it won’t connect with or feel authentic to your customers. Your brand is an extension of YOU and should be reflected in all you do, say and show.
I know this sounds like A LOT so take it slow and easy. Start with one and work your way through…. Which one will you start with?
Have a ThirtyOne-derful day!