Business Tips and Tricks

Want to Up Your Social Media Game?


Yes, I have been in Facebook jail (very recently)!  The truth is that I was trying to connect with potential customers which is a great thing BUT I did it the wrong way.  Yes, there is a wrong way!!!  CLICK HERE for a great article on “How to a voice Facebook Jail”

What I realized is that when I am truly visible on social media, I automatically avoided Facebook jail.  It was when I started to “compare” and “copy” what others were doing, I landed in jail.  Lesson learned!  Continue to stick to the social media basics taught to me by my business coach, Desiree Wolfe and the results will roll in.

Here are some tips that will help you get visible AND stay out of Facebook jail.

1. Consistency


Remember the old saying “practice makes perfect“?  When being visible on social media, consistency is the name of the game.  It is the key that unlocks the door to increased visibility AND an increase in building connections with potential customers.  Think about it — who are you most likely to check out someone who comes across your newsfeed every day or one that you haven’t seen a post from in three weeks?

Consistency tip: Create a social media calendar that outlines a consistent posting schedule… and stick to it!

2. Branding.

purpose FB coverBranding yourself across all your social media accounts is important in establishing a successful online presence. Basically, this means all your channels should give off the same vibe!  Everywhere you see me – you will see the same consistent message “Rays of Hope” making a difference in the lives of others and Have a ThirtyOne-derful day!  

Branding tip: You are so much more than the products that you sell.  Share your passion and the sales will come.  Believe me, it does work!

3. Utilize hashtags.

Hashtags are a key element in gaining new followers! So, be sure to tag all relevant topics so other users can find you and you can find them.

Hashtag tip: On Instagram, input hashtags in the first comment under your caption so they won’t clog up your followers’ feeds!

4. Complete your profile.

I know that privacy is HUGE and you want to be careful what you share.  I get it.  Keep your personal page, personal.  Have a business or public page so people can find you.  Then be sure it is in tip top shape! Ensure your picture, bio, and other fields are filled in and informative.  Update them monthly.  Check mine out and be sure to “LIKE” my page while you are there.

Profile tip: Your bio should be short and concise, but it should also tell users what your account is about, where you’re located, and why they should follow you!

5. Engage.

Social media allows for users to connect with people we wouldn’t normally run into on a day-to-day basis, so take advantage of it! After all, you’re all in this together, so utilize ALL networking and collaboration opportunities!

Engagement tip: Follow similar profiles, comment on other user’s feeds, interact with your followers, and don’t be afraid to ask them what they want to see!

By following these tips, you will be authentic and as a result won’t land in Facebook jail.  It may take time to see the results – don’t get discouraged.  Consistency will pay off.

Have a ThirtyOne-derful day!



Business Tips and Tricks, Hope Wissel



Do you use hashtags on your social media posts?  I have to be honest, I don’t! Okay so maybe occasionally I would remember but not all of the time.  I especially never thought to use them in ALL of my social media posts.

My best friend, Steph Loder, kicked off her business by helping me this week.  She has years of experience in the newspaper industry and she is now putting that digital training to use by starting her own business coordinating social media for small businesses.  I’m her first customer.  Okay, so what does all of this have to do with hashtags, right?

Steph has been blowing my Twitter account up. I have lots of new followers, likes and retweets.  Sounds like I know what I am doing, right?  WRONG!  I was clueless when it came to Twitter but I am learning.  She asked me what I wanted my “unique” hashtag to be; you know the way that people would search for me on all social media sites.  Can you say clueless?  I said, my name.  WRONG!

See finding the right keywords to use – and those that are active enough to attract new people to you can be a challenge.  The key is to use 2-5 hashtags when appropriate, so that  people who are interested in various topics might find your post and interact with you and your business!  The key is to drive people to your website to increase business.

Using a hashtag gives your post exposure when people are searching words or hashtags. An example is if someone reads a post about makeup on a popular Instagram account that has the hashtag #makeup or #cosmetics, they can click on those hashtag words and find other posts (like yours!) where the user also included those hashtags.

Hashtags are a great way to get more exposure.  Some social media users use the search boxes when looking for information about certain topics and hashtags come up in the search results as they are considered popular, or trending, topics. So here are some ideas for those in direct sales:

Direct Sales in General




Business Opportunity




Women/Moms in Business

#wahm (work at home mom)


#sahm (stay at home mom)



General Business/Home Business






Of course, you want to include your company hashtag (#thirtyone) or your team name (#raysofhope).  For my Thirty One business, I can also use #purses #totes #organization #gifts #jewelry #home or #accessories.  I found a fun tool called Hashtagify to discover hashtags about a specific topics.  When you type in a general keyword, you’ll get other related hashtags.  Remember, the objective is to attract interested leads, not others who are marketing their own businesses – or worse, spammers.

So, now as for a “unique” hashtag for my business, I was thinking #Hopes31Bags.  What do you think?  What other hashtags have you found to be helpful for you business?

Have a ThirtyOne-derful day!