Business Tips and Tricks, Hope Wissel

Are You a Walking Billboard

In direct sales, we are always looking for NEW customers.  We want NEW people to share our AMAZING product with and who will be our future customers and hostesses.  That has been the focus this week, right?

Let me ask you, are you a walking billboard of your business?  I have to admit when people first see me, 99% of the time, they know that I am a Thirty One consultant.  HOW?  I am usually wearing a Thirty One shirt and I am ALWAYS carrying at least one of our awesome products.  I mean what kind of business person would I be if I carried a Coach bag but sold Thirty One.

Alright, no hate mail because I know there are some people who do carry other purses.  I have to admit that I have considered it on occasion. I mean one year, hubby bought me TWO Vera Bradley bags.  It was when I was running my business like a hobby.  I felt so bad but I never used them.  Even though my business was just a hobby at the time, I felt like I was being unfaithful.

So, where is all of this leading..

You are your best marketing tool.  

Whenever you step foot outside you are also out advertising your business.  Use/wear your products in possible whenever possible.

I have a woman on my team who was struggling with booking parties and getting sales.  She told me about her extensive collection of Thirty One bags and how much she loved them.  Every time I saw her, she was carrying a different purse and was not using any of her extensive collection.  I repeated talked to her about how she was sabotaging her business.  For months she resisted and then one day she decided to try it.  Guess what?  She booked 3 parties and had several people interested in her Thirty One business.

Let’s be honest, if you had a storefront – you would advertise, right?  If you had a new business, you would tell the world, right?  If you found a new restaurant that you love, you would tell everyone, right? So why are we hesitant to tell people about our business?

As you go to those new places to meet new people, use your products and wear a shirt that advertises YOUR business.  The truth is unless I am going to a professional meeting, I can usually be found wearing a Thirty One tee shirt.  At those professional meetings, I am usually wearing jewelry that relates back to my business whether it is my Oragami Owl locket or my Pandora bracelet.  Everything this I do tells a story about the gift that Thirty One has been to my life.  You will NEVER find me with a bag other than Thirty One whether I am going to the grocery store, shopping or just out to lunch with friends.

So, are you a walking billboard for YOUR business?

Have  a ThirtyOne-derful day!

#partywithHope #marketing #findingcustomers #advertising #thirtyone #HOPE

Business Tips and Tricks, Hope Wissel

Business or Hobby

Happy Monday…. It is March and I am still putting together my tax information.  Hubby and I have been talking a lot of the “business” side of my business.  Crazy considering that I have been in business for over 3 years.  This year is THE YEAR to show a profit (on paper) – documentation, tracking and budget awareness are key.  Next step is making sure that I am getting all of the tax-advantages available for home-based businesses.  Yes, I still do my own taxes.  I keep saying when I am bigger, I will get someone to do them.  That time is quickly coming (thankfully) but this year, I will again do them myself.

I don’t profess to be an expert at any of this but over the next few weeks I wanted to share information that I have gathered with the help of Ron Mueller and others.  

Let’s start with the basics… There are THREE prerequisites that you need to meet in order to qualify for any special home-business deductions:

Number 1.  Work your business on a “regular and consistent basis.”  That’s Tax Code language.  It means work your business at least 3-5 hours a week, week-in and week-out.  (Make notes on your calendar or day planner to prove it.)  AWESOME!  I meet the first one.  Hubby would say that I do that every day & my planner keeps me on track.

Number 2.  Show a profit for your business on your tax return, OR be able to prove you are working towards making a profit. Either one is acceptable. If your business is losing money for multiple years in a row, there is a list of actions you can take to “prove” profit-intent.  YES, I am working towards a profit. Who knows when I finish my taxes this year, I may have one.  

Number 3. Keep IRS-compliant records. This is not difficult, but it IS important! I probably keep WAY too much but I always want to be ready in  case the IRS comes for me.  

Do you meet these 3 requirements?  If so, you may be eligible as a home-based business.  This year we even “ThirtyOne-ified” the office.  When you walk into it, you know that it is my office and this is where I work when I am home.  Do you have a space that is dedicated just to your business?  I have been blessed with my own office but not everyone is.  Just make sure that you have an area that you can call your own to work (a closet, a desk, a corner, whatever).

If you meet these 3 requirements you may have a business and not a hobby.  My hobby is now by “crafty” angels while Thirty One has become my full-time business.  

Tell us about your business or your hobby.  I would love to have you share with us.  Have a ThirtyOne-derful day!