Business Tips and Tricks

Increase Your Sales

I know, it is getting close to Christmas and Vacation Veronica is ready to creep in.  You know who I mean…. the inner gremlin who tells you  “it is time for you to take a break” or “everyone is shopping at the malls” or any of the crazy thoughts which keep us from moving forward with our business during the busiest selling season of the year.

For me, I am at Day 2 of an event at AT & T in Bedminster.  My first time taking a big event like this in a long time but I am grateful for momma’s help.  A closed event for employees, and vendors.  Okay, so more about how to increase your sales….

No matter what your business, I know there are many of us in direct sales struggling with the same thoughts.  Some are shutting down their businesses getting ready for their own holiday while others are plugging along.  With so many exciting things happening at Thirty One with Customer Appreciation month coming and the NEW Spring Catalog Premiere, I am too excited to be winding down my business yet.  

For many of us, our direct sales business has been changing from home parties to parties dominated by social media.  From Facebook Live to Zoom parties to 31 minute parties to texting parties…. the home party has gone away for many.  I came across a blog by JulieAnne Jones which made me giggle. She starts off with:

I know, I know, your home party plan merchandise sells itself. I’ve heard that a million times from my direct sales clients and friends and I believe it…to a point.

So why does it make me giggle? Because I have said it a million times to potential hostesses when we are talking about booking a “shopping experience”.  Admit it, you have too. We know the “face to face” parties are where things really happen, right?  When people are having fun and you are providing them with solutions to every day problems, they will shop.  Believe it or not, there are ways to provide the same personalized shopping experience on social media but it is for a different blog post…

None of us want to be the pushy sales person BUT you need to be using some sales techniques or you are going to leave money on the table. Okay, maybe not literally but you will miss out on the opportunities in front of you…..

So here are some tips on how to maximize your sales at the end of your home party or at your social media base party.

1. A Wish List. This is a great way for your guests to keep track of the items they like and helps with checkout. Getting customers to tell you what their favorite products are or what is on their wish list is a great way to help them with the best deals when placing an order, hosting a party or joining your team.  I am going to create a google form for my online parties to not only be able to gather information on the guests but to ask for their “wish list” offering a ticket to be drawn for all who complete the form.  A minimal cost but worth it in the end.

2. Shopping.  Help you guests with shopping whether in person or online.  I have been utilizing the Tag Team version of a Facebook party and my guests loved it.  No need to go to the website.  Be sure you include how to shop in at the end of your presentation or during your social media party.  Make it easy for them.  Be sure to talk about customer specials, shipping times, etc.. This seems like a no-brainer but the truth is sometimes we forget something.

3. Provide a Nordstrom, not a Wal-Mart experience for your guests.  Honestly, this is my favorite thing to do.  Spending one on one time with guests.  I will help them find the best deals so they get the most value for their dollar.  Dedicated time to each customer to answer their questions and help them with choices will increase sales and build relationships which will lead to future bookings and sales.  I have been known to spend 45 minutes on the phone with a customer sending sample shots to them just to ensure they receive exactly what they are looking for in a product.

4. Add-on Products. Solution sets have always been a part of Thirty One’s party experience (as well as many other direct selling businesses) A core product teamed with two other products.  Asking guests if they want the monthly special is easy and usually a welcome reminder according to party guests. Your job is to know your merchandise and catalog so well you can suggest add-on products based on what your customers like (upsell).  A high percentage of people will say yes to relevant suggestions, increasing your bottom line.

So, which one of these tips are YOU going to implement to increase your sales for the rest of the holiday season? Better yet, what is YOUR best tip for increasing sales? Share with us…

Have a ThirtyOne-derful day!

Thirty One Business

The November Turkey Trot

Halloween is behind us so the next BIG day is Thanksgiving paired with Black Friday, right?  So let’s kick off November with some Thirty One excitement…

This week’s produce of the week is AMAZING!  It combines the benefits of a thermal tote and cinch sac. The Quick Cinch Thermal has a spacious interior for transporting snacks for the family, groceries and more, as well as an exterior flat pocket for papers, mail, cell phone or planner. The drawstring closure keeps everything safe and secure, and when not in use, it rolls up for easy storage. It is washable and wipeable which makes clean ups easy.  Monogramming and personalization options are available.  Now when you grab one of these, you can take advantage of this month’s customer special – the Medium Utility Tote. 

Yes, it is back for this month (actually only till the 21st of November) ONLY!  The best part is with a $35 purchase, you can grab the medium utility tote for $10 and add an insert for $10.  That’s right with just ONE $35 purchase, you can get TWO specials in any combination.  How awesome is that?

You know the BEST way to enjoy this special is by sharing it with your friends, right?  So how about a 31-minute Facebook party – not like one you have ever been to.  I have two options this month: #1 a 31-minute party with just the highlights (and no fluff) or #2 a simple (only 6 posts) easy Facebook event where your friends can order their holiday gifts.

I will still send you a hostess packet so you can share it with your local friends, family and co-workers.  PLUS everyone who orders or hosts a party, will be invited to my VIP Customer Appreciation BINGO event (online) with $200 in FREE products to be given away.

So, let’s recap what you get for just gathering 6 orders (all it takes for a $200 party):

An average Facebook party (with a little help from you) is about $600 which gives you the chance to take advantage of the November Hostess Special:

How many people could you check off your holiday gift list with the free and discounted products you earn for hosting a party?  Maybe even treat yourself to something special.

Have you been crunching numbers to try and figure out YOUR holiday budget?  No time for a part-time job?  You work full-time?  Are a mom taxi 24/7?  What if I told you, you could make up to $1000 and be able to have a debt-free holiday?  Impossible right?  You are thinking not enough hours in your day….. I may be able to help with an invest of $99 by you:

Share the catalog with friends, family and co-workers.  You would do it anyway if you were hosting a party, right?  Why not get paid to help them do their holiday shopping?  What is the worse that could happen?  You have ALOT of your holiday gift shopping done with just an investment of $99.  OR, you could make some money, earn some free product and enjoy a stress-free (okay, maybe not totally) holiday season.

    

Which would you like to do?

#1 Shop for the product of the week (or any of our amazing product).  Spend $35 and get a Medium Utility Tote and Insert for $20

#2 Gather some friends (via online, Facebook, home, or for coffee/drinks). Earn FREE and discounted products.

#3 Join my team and earn money (and products) for a stress and debt-free holiday season.

The choice is yours?  Which will it be?

Have a ThirtyOne-derful day!