Business Tips and Tricks, Hope Wissel

An Entrepreneur Curse

monday morning

Happy Monday morning!  I am one of those rare breeds that likes Monday.  Mainly because it means the next two days I get to spend with hubby.  Monday and Tuesday are his weekend.  PLUS it is the start of a new week filled with new opportunities.

You may not feel this way if you are heading to a JOB, facing traffic and dreading your job.  I on the other hand have a 1-minute commute, get to work in my jammies until noon if I want, work any time of the day or night, and have my business phone and email at the tip of my fingers.

All of this sounds AWESOME, right?  It is and I LOVE my pink bubble.  BUT, it can also lead to some serious boundary issues – it’s can be an entrepreneur’s curse.

Some days there is no reason to climb out of the sweats, do my hair and put on a little makeup.  For someone like me who struggles with positive self-image, this can really mess with your head.  It allows Debbie Doubtful to make an appearance.   I don’t know about you but I feel and ACT like a totally different person when I’m up, dressed and have a little makeup on.

Having an office in your home and a smartphone that allows you to be within reach definitely blurs the lines of your personal and business life.  Ask hubby or my daughter how obsessed I can get with the phone checking emails and answering calls.  I know there are NO PURSE EMERGENCIES but you never know when that next call may be an AWESOME lead. Right??

Having set office hours is also a struggle for me.  I like to work in the early morning before most people are ready to head to work.  I often take a break during the mid-morning and early afternoon to spend time with hubby before he heads to work.  Then I am ready to go back into the office about 4PM till who knows what time.  Forgetting about dinner and life outside of my office.  Some may call it dedicated while others would say I am a bit crazy.  It would be great if being in my office ALOT always resulted in income producing activities.

So, I guess you have figured out the Entrepreneurial Curse, right?  The learning curve that involves setting boundaries and having some accountability to make sure that you stay within those boundaries.

Here are some things that I am trying to do to set those boundaries:

  • Set office hours that are blocked out so that everyone knows what they are.  Post them for all to see.
  • Along with office hours, block out time for income and non-income activities.  Things like tagging catalogs and stuffing envelopes can be done while I am watching TV, or when I am winding down from the day.  These kinds of “mindless” activities don’t need to be done in the office or by you if you have children.
  • Turning the phone to “sleep mode” on hubby’s days off when we are spending time together.  This allows for calls/ texts to come through from family but no one else.  Then I can check messages when it is good for me.
  • Share interests other than business with family and friends.

Being your own boss is the BEST job but it can also be a curse if you are not able to set boundaries.  I love being in my pink bubble and I often forget that not everyone wants to be in it 24/7.

The key here is always in the communication and setting the expectation for yourself and those who love you. So… what do you struggle with around boundaries and how are you going to fix it?!

Have a ThirtyOne-derful day!

Business Tips and Tricks, Hope Wissel

Generate More Money

The first full week of a new month and a new quarter….A time to start fresh because we can’t change yesterday and tomorrow is not guaranteed so let’s see what we can do today to make the most of it.

New_On_Stars

When you started your direct sales business you had a passion and the desire to make some money.  For some, it becomes a career while others are just looking for some extra play money. Whatever your reason for being in business; we ALL would like to generate more money (aka as sales, parties, recruits, etc.).

I know what you are thinking –  this is the usual book, sell, recruit speech right?  You couldn’t be farther from the truth.  The real way to increase the flow of money in your business is to increase your IPA time.  IPA time is your “income producing activities”.  The time and energy you invest into activities that will bring you more customers and more money.  I mean, you know who your potential customers are right?  You know where they hang out?  You know what some of their likes are, right? So what are you doing to make the most of that information?

Here are some ways to increase your IPA time:

1. Creating a special or promotion.   Send it out to your family, friends and potential/past clients and customers.

2. Book a trade show or craft show to sell your products/services and add new people to your newsletter list.  These types of events are not about the sales but about the contacts that you make and the relationships that you begin to foster.  You may make sales and book parties and maybe event recruit BUT that is not the primary goal.  Change your focus and you will find success in all of these events.

3. Follow up with past customers.  The money is ALWAYS in the follow-up.  Offer them a VIP special and/or a referral bonus if they refer customers to you.  If we don’t ask for referrals, they may think we have enough business and don’t need any more.  Yes, that is true!  How about a “Miss You” postcard to remind them who their consultant is?

4. Collaborate with another entrepreneur to create an offering or product that compliments one another. ​ I LOVE this one because the focus is off of our own personal goals and we are looking for ways to help others.  I do this via my Saturday Spotlight.  It has gotten my name out to people who might not otherwise have read my blog or checked out my Thirty One products.

5.  Get OFF Social Media.  Yes, I went there.  If your potential customers are in various organizations, why not join in on one of their events.  Support a local cause and start building relationships.  Hang out at a local favorite restaurant and meet people.  Start conversations.  TALK to people.  You can continue to foster that relationship via the internet but let them see your face.

So what are you going to do to take action?  Make a list of one or two IPA activities that you would like to take action on this week.  Share the results with us.

Have a ThirtyOne-derful day!