Business Tips and Tricks

How to Command an Audience

audience-300x200Happy Monday and it is time to conquer the world!

Believe it or not, I’m an introvert, content to be on my own working behind the scenes.  I work every day to overcome this in my business.  I mean, let’s be honest, being in direct sales you need to be out sharing and talking to people, right?

I never thought I would or could command an audience.  When I think of an audience, I think of standing in front of a large group of people speaking – YIKES!  The knees start to shake, I get nervous and totally forget what I am trying to say.  Without even knowing it, we command an audience…

  • Are you a mom or dad? Your family is an audience.
  • Have a job? Your co-workers are an audience.
  • Own a business? Your employees and customers are audiences.

When I put things in this perspective, it is a little bit easier to swallow.  The list goes on because an audience can be just one person you are talking to.  I love Andy Andrews! When I first saw him a Thirty One’s National Conference, I wanted to soak up everything he said.  The memory may not be great BUT I do read everything he puts out.  Some things stick with me while others I need to re-read lots of time.

He has an actual formula for commanding an audience no matter the size of the audience.

1. You want the audience to view you as a friend.

Do you feel like you need to have an answer for everything?  Are you a “know it all”?  Did you know the way your audience see you can determine how successful you are?   When your audience identifies with you or see you as a friend, they are more likely to be nice and engage in conversation.  Think about the people you enjoy being around. Then consider each situation from your audience’s point of view and make an effort to be friends with them, you will win their hearts.

2. You always want to actively engage your audience.

Do you get distracted talking to people (a group or event one person)?  You must ACTIVELY keep your audience engaged the whole time you are talking with them.  It can be stressful, right?  I tend to lose focus now with the MS and as a result, I tend to lose my audience.  So, I am working on way to acknowledge the distraction or “squirrel moment” so I can get back on track (for me and for them).

When I am talking to a small group (like at a home party), I used to stand in the front of the room – almost frozen in place, afraid to move.  Now, I walk around and talk to people while sharing the products.  If someone responds to something I said, I may walk over and share the product with them or try to engage them further in conversation.

The truth is despite my best efforts, I will become distracted or my audience will so I have to be ready to deal with it before it happens.

3. Communicate “what’s in it for them.”

When it comes to reading, watching, or listening, we only pay attention to things of interest, or those which affect us, or benefit us.  I mean, you aren’t interested in something, how long are you going to continue to listen or are you going to zone out?

Let your audience know what they will get from you (or the conversation).  If you simply tell them—they will show interest. Sounds easy, right? The key is to take the focus off of you and share what THEY want.  I have been doing this at my Thirty One parties but talking with the hostess before hand to get her favorites or the things she thinks might be of interest to her guests.  It has made a BIG difference in the interactions during a party.

The key is to Always keep “what’s in it for them” in the top of your mind. Tell the the value of your information upfront and it will not only keep their attention but it will also help you to focus your message on the key points.

If you want to make an impact, you must learn to engage and interest your audience.

What are your best tips for keeping your audience engaged or interested? Share them with us.

Have a ThirtyOne-derful day!

 

Woohoo Wednesday

Grow Your Self Confidence

Did you know 62% of all girls feel insecure about themselves?  How about 4 in 5 women have low self-esteem?  For some low self-esteem feels like a life sentence with no chance of escape.

Self Confidence by definition is realistic confidence in one’s own judgment, ability, power, etc.

With such a simple definition, why is is so hard at times to wrap our head around the idea?   I battle the inner gremlins of low self-esteem as well as a lack of self-confidence.  Honestly, I don’t know when it all started but I’m sure it goes back to those formative years in middle school.  I’ve learned (okay, so still learning some days), we each have our own unique story, and with help we can rebuild our life and rewrite our story.

The words self-esteem and self-confidence are usually interchangeable when we talk about our struggles but there is a distinct difference between the two:

Self Esteem is determined by whether you believe you’re worthy of respect from others

Self Confidence is whether you believe in yourself.

When we rebuild our confidence, we are actually retraining our brain to recognize our worth thereby increasing our self-esteem. Here are a few of my favorite tips which have helped me fight those nasty inner gremlins.

1. Dress for Success.

I am guilty of NOT dressing for success when my confidence is waining and my self-esteem is low.  How often are you worried about what others will think of you based on how you are dressed?  Feel like you are stuck in a rut? Battling with self-consciousness?  Take a minute to focus on your appearance. Scary, right?  When you feel good about how you look, your confidence will shine through.

Have a favorite outfit which always gets you compliments?  Wear it.  Need a hair cut?  Pamper yourself and get one. What makes you feel good?  It is a simple pedicure – go get one.  I’m not saying go on a spending spree, but you need to dress for success.  Use the things in your closet or check out a local thrift store for some great finds.  Working from home, I have found the sweats and no make up are an every day thing.  I find when I “dress” for work even at home with a little bit of makeup, I feel good.  When I feel good, I am confident.

2. Positive Thinking

I know I talk about it a lot but the truth is changing the way we think can change the outcomes in our life.  There are some amazing people out there who teach this – Dana Wilde at Train Your Brain; Eryka Peskin with her fierce cheerleading; and of course, Norman Vincent Peale in his book Positive Self Image or The Secret.

Negative thoughts bring more negative thoughts.  When you learn to shift your mindset, you gain the ability to see things in a new light, which in turn provides new alternatives and better outcomes.  Daily affirmations from Dana Wilde and The Secret have helped me to fight and win most days the battle with the inner gremlins.

3. Invest in others deeply

This one probably sounds the craziest right?  If you have low confidence and low self-esteem, how can you possibly get to know others and build a relationship with them?

By taking the focus off of you and putting it on them.  As you start getting to know someone else, asking questions beyond the surface they will see you are genuinely interested in them.  As we start to care for others helping them to feel seen and heard while building a rapport with them, we are letting our own light shine.

We talk about this a lot in direct sales but the truth is when I do it every day, I have gained confidence.  I started many years ago as a newly recovering addict who was helping individuals during the early years of the AIDS epidemic.  My focus was on helping to improve their quality of life and through it, I became an expert in my field.  Confident, letting my light shine.  Most days, I consider my work in direct sales the same way.  Helping others with organizing or gift giving or just feeling good about themselves.  When I focus on helping others instead of “needing sales”, my confidence sparkles.  As an introvert (yes, I really am), I know it can be hard so it is something I am aware of and practice being more open to receiving every day.

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What is your best tip for boosting your confidence or has helped you to raise your self-esteem?  Share them with us…

Have  ThirtyOne-derful day!

 

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