Business Tips and Tricks

Your Dream Customer

This post was inspired by Jen Carrington.

Over the last year, I have looked at ways to change my business… no I don’t mean jumping ship and finding a new direct sales company.  I mean seriously looking at ways to connect with my “dream customer” to grow my business.  Yes, they are out there.  I want to serve people in my business not be the “pushy sales person”.

Have you ever thought about the people you are here to serve in your business?

When you look for the people you want to serve, you are in essence looking for your “dream customer”.  The profile of the perfect person who will buy your products, make referrals and maybe even host a party or two during the year.  It is not a fantasy, it is actually possible to find them.  They are out there when we are targeting them.

Your dream customer bucket list can help you get super laser-focused on who you want to serve and connect with along your business journey.  The end result will be a rocking business…..

If I were to ask you who your “dream customer” is, what would you say?  Seriously, think beyond the high party sales, or the customer who places crazy large orders.  Can you describe them, maybe even name them?  Think about the people who would be fun to host a party with. Maybe the people whose mission touch your heart so you want to run a fundraiser together.  Make a list.  I know it may sound crazy but believe me it works.For me, a client profile focusing on knowing their favorite ice-cream flavor or candy don’t really help me, but it could if you are in the business of selling ice cream or candy.  It is nice to know when you want to celebrate them or show your appreciation but is this information going to draw them to your business.  I want to know things about my customers which will help me figure out how my products can connect with them in a meaningful way.  It is reaching the next level – connecting with them because we share similar values or interests.  Knowing a little bit about their family, their work, or their dreams.  This allows me to suggest products to help them without being pushy or salesy, just truly wanting to service them.

If you are new in direct sales, create a profile of your dream customer.  Include all the things which would attract you to them and they to you.  By doing this, you can connect to what matters most whenever you are creating and sharing content or marketing your services or products online.

And do you want to know something really cool? In the past year or so, 5 people from my dream client bucket list have hired me as their coach – completely out of the blue! I never did anything specific to target them – I just kept them in mind whenever I was showing up and sharing online.

Is it easy?  NO!  Okay for some it might be but for me I tend to struggle.  I fall into the pit of “target everyone” and those who want or need what you are offering will float to the top.  I have to admit, this hasn’t worked.  Sometimes, when I think of my dream customer – I focus more on where and how we are going to connect then I do on the reasons I want to service them.  When you lose focus, you are all over the place with little results.

Here is a quick tip if you have been in business for a while, create a second list – a “dreamy clients I’ve worked with” list. Why?  Chances are you have already connected on a more personal level with them, which gives you deeper insight into how to create and share content with them (or people like them).  You message will resonate and connect with like-minded future clients along the way.

So, have you written your dream client bucket list yet?

I challenge you to do it.  We are headed into the weekend, a chance to think about the people you would really, really, love to be your clients/customers.  Get super specific!! Scroll through your social media feeds (you know you will be on them anyway).  Think about people you know offline (yes, there are people who are not on social media).  Make a list and keep it somewhere so you can refer to when you are creating content or sending out messages for you business.  Speak directly to the people who you truly want to serve along the way.

And one day soon someone from your dream client bucket list will move to your “dreamy clients I’ve worked with” list…

Share your dream customer with us… who knows you may find them right here!

Have a ThirtyOne-derful day!

Business Tips and Tricks

Goals on Your Terms


Happy Friday!  It was a short week for many and for me, this is my last weekend at my part-time job.  It is time to embark on a new journey, one which scares me to death but I am ready because I have an awesome support system….

“Unless you try to do something beyond what you have already mastered, you will never grow” – Ralph Waldo Emerson

The New Year is all about making this year our best and what we’re going to make happen in the next 12 months.  No pressure, right?  We (or at least I do) tend to let external noise and pressure dictate how I’m going to work and grow my business. I know I am not alone after seeing countless posts on my newsfeed with similar messages about how 2017 will be different.images

My question to you is, what are your priorities in 2017? Do you want to take your business to the next level? Or are you looking to grow it in other ways, maybe with consistent sales, building stronger relationships? The the key to commit to what works best for you.

I was working with my new accountability partner, and she said something which really stuck with me – “I know what my goals are for everything in my life but my business.  I really need to pray on it”.  WOW!  She didn’t have the pat answers everyone else had about promoting.  She didn’t just want to quit her FT job.  She really wanted to be walking God’s plan for her life in her business.  It made me realize my answers sometimes look like everyone else’s and I wasn’t sure if they were really my answers….

I came across these questions from Jen Carrington in one of her blogs, which made me reconsider how I wanted my business to look this year on my own terms.

1. What am I proud of in my business and my life this past year?

A good foundation starts by spending a little time with the things you’re already proud of and grateful for in your business and personal life.  This allows you to set goals from a place of peace and positivity.  Ask yourself: what am I proud of this past year in my business and personal life? What have I made happen along the way? Have I responded to struggles, frustrations, and mistakes in a way I am proud of? What goals have I met and achieved? What have I learned and how have I grown?

2. What does growing my business look like for me?

Now get super honest with yourself: what does growing your business look like for you? Forget about the others and find your own definition. Is it reaching new financial goals? Developing and honing your craft? Growing your community and network? Feeling more fulfilled and at peace in your business and creative life and routine?

3. What are the non-negotiables when it comes to the ways I don’t want to grow my business?

I’m not a carrot chaser, so the idea of promoting isn’t the only thing which appeals to me.  So I totally get it.  Sometimes our fear of going against our core values and losing the heart behind our business holds us back from truly reaching our potential or building the business we really want.

So ask yourself: what are the ways you don’t want to grow your business?  Give yourself permission to not go after the things which don’t matter to you. Then you can scale, grow, and evolve in a way which lights you up.

4. How would I like to grow in my business over the next 3-5 years?

This one is hard for me…. I mean I just created my first REAL HONEST vision board for this year.  So when someone asks me, how would I like to grow my business over the next 3-5 years, I develop the stammers…. In 5 years, where would you love to be with your work? What are the big goals you’d like to work towards over the next few years ahead? It’s okay if you don’t have all the answers, but if you have any ideas about what you’d like to work towards in the long run, spend a little time with it so you can connect to the bigger vision.

With everything you discovered in these questions, what would you like to prioritize this year?  What does taking your business to the next level in 2017 on your own terms look like for you?

Have a ThirtyOne-derful day!



Business Tips and Tricks

The Work Week Commandments

monday morning

YEAH!  It is Monday and I am thrilled.  I worked some crazy hours the past 11 days to cover for a co-worker who was on vacation.  Thankfully, it was not every day but truth be told, I couldn’t have handled anymore.

I am ready to kick October into gear – I know we are halfway through the month but I am not giving up because it started off slow.  I had an awesome event on Saturday and I have some exciting things coming up the rest of the month in my business. When I get crazy busy and find myself spending less time than I want in my business, feelings of being unfulfilled, overwhelmed, never good enough, overstretched, and underutilized start floating around.  I received and email about setting rules for yourself to keep your workweek fulfilling, productive, purposeful, and joyful along the way and wanted to share it with you.

Are you interested in hearing more?  These tips came from Jen Carrington and are part of her The Intuitive Workweek program. You can refer back to whenever you start to doubt your natural instincts, or fear you’re not good enough, or when you’re feeling stuck and overwhelmed in the daily routine.

These are Jen’s workweek commandments, rooted in her own vision and desires for her workday. Hopefully, they encourage you to know you have permission to work in a different way.

1. No matter what gets done today, I am enough

My self-worth is not defined by how productive I am each day. It doesn’t serve me to live in a culture where being enough is hinged on an external source of validation. No matter what gets done and is left undone, I am committed to living in a culture of enough in my work and my life.  So true for me too!

2. Be in this for the long haul, not for the instant gratification

If I pursue instant gratification alone, I will never build strong foundations in my business and my life. I’m in this journey for the long haul and I will sow seeds now I can reap along the way, instead of obsessing over instant wins on a daily basis.  Me too!

3. Leave people better than I found them

Whether it’s through the work I do with my clients, a simple email exchange, or through the content I share online, my core goal is to show up and always play a positive and encouraging part in someone else’s day. In every interaction I have in my business, I want it to be the guiding focus.  Me too!

4. I have to live it to give it

I cannot truly be of service if I’m running on an empty tank. I cannot encourage and support others to live a wholehearted, fulfilling, and impactful creative life if I’m not also doing it myself. My number one job is to live what I’m here to give, so I can truly show up and be of service along the way.  WOW!

5. Show up wholeheartedly each and every workday

When I’m showing up in my business, I want to do it with a whole heart. I want to show up 100% and give the best I can give that day. There’s no room for a half-heart in this journey. Showing up wholeheartedly isn’t the same as hustling myself into the ground for the sake of it; it’s honoring the energy I am able to give to my work and showing up fully when I’m working in my business.

Although, many may apply to you, it is important each of us look for our own work week commandments.  Here are some questions to ask yourself to find yours:

  • What boundaries, mindsets, and mantras do I want to guide me each workday?
  • What core values do I want to honor when I show up in my business?
  • What do I want to remind myself of each workday so I can run my business in a way that feels good to me?

Does your daily grind feel far from dreamy and productive?  I have been there, done that and got the t-shirt.  Today, I am focusing on discovering a better and more joyful way to work in my business. You can choose to be more. You can make brave and bold steps forward towards a life which works for you.

Have a ThirtyOne-derful day!



Hope Wissel

How To Have Less Stress

“Do what you can, with what you have, where you are” – Theodore Roosevelt

TGIF!  Thank God it’s Friday… that is the chant that I hear far and wide?  This week has been a challenge for me on so many levels.


I have been stomping on the inner gremlins of fear and doubt all week.  I have been struggling with stepping out of my comfort zone.  I have been worrying about pleasing people around me – doctors, family, friends, my team and my customers. I have had doubt about business decisions.  I have had fear when it comes to finances. Lots of stress.

Since stress is a key trigger in my MS, I am always on the hunt to eliminate it.  The thing is that many times, I don’t know that I am feeling stressed.  You know what I mean, right?  You think the day is going just fine when someone asks “are you okay?” or someone says “you sound annoyed (or snarky or angry)” or better yet they ask “why are you so stressed”?  Or worse, you SNAP at something someone says.  SMACK!!! This is when I know that I’m stressed.

Here are some things that have been helping me to eliminate stress personally and in my business:

  • Honoring my boundaries: Being a recovering people pleaser, setting boundaries in both my work and my life is a big deal.  Then top it off with trying to honor them.  Can you say stressful?  So, I have been planning out my days in my planner and sticking to my schedule.  That even means scheduling time for social media, sleep, office hours and even meals.  Maintaining boundaries and learning to say no relieves stress and the inner gremlin of guilt.
  • Getting outside:   I am so excited about the weather changing so I can go outside for just a few minutes to bask in the beauty of day.  Yes, I love being my own boss and working from home but then I get a little stir crazy.  I need people contact.  I’ve found that getting out plays a huge part in reducing the stress.  I love the idea of working from a local coffee shop or taking a walk around the neighborhood at those key times when people are walking their dogs.  I don’t have a dog to walk but it gives me a chance to engage in conversation with people.  It’s easy for me to stay inside and get lost in my computer but when I break my routine and engage with people,  I am happier, healthier and less stressed.
  • Finding joy, fulfilment, and creativity outside of my work: This is actually tough for me – a struggling workaholic.  I get obsessed with work – or the busyness of work.  This is why setting boundaries are so important.  My diagnosis of MS has been a blessing.  I am forced to STOP and take time for other things.  Why fight it, right?  The truth after a break, when I return to my desk/office, I am more creative and energized.  Scheduling time for lunch with hubby, spending time with friends and family or just working on my puzzle clears the head and brings me joy.  In other words, letting myself be instead of obsessing over work and the responsibilities that come with it is a stress reliever.

As the warmer weather approaches and life changes, stress creeps back into our lives.  I’m sure that I’m not the only one needing less stress and more joy in their life right now.  I am always surprised that as I prioritize  others joy and their wellbeing; I give myself permission to do the same.

What will you do this weekend, to reduce stress while creating more joy in your work and your life?  Share with us your best tips.

Have a ThirtyOne-derful day!