Business Tips and Tricks

Increase Your Sales

I know, it is getting close to Christmas and Vacation Veronica is ready to creep in.  You know who I mean…. the inner gremlin who tells you  “it is time for you to take a break” or “everyone is shopping at the malls” or any of the crazy thoughts which keep us from moving forward with our business during the busiest selling season of the year.

For me, I am at Day 2 of an event at AT & T in Bedminster.  My first time taking a big event like this in a long time but I am grateful for momma’s help.  A closed event for employees, and vendors.  Okay, so more about how to increase your sales….

No matter what your business, I know there are many of us in direct sales struggling with the same thoughts.  Some are shutting down their businesses getting ready for their own holiday while others are plugging along.  With so many exciting things happening at Thirty One with Customer Appreciation month coming and the NEW Spring Catalog Premiere, I am too excited to be winding down my business yet.  

For many of us, our direct sales business has been changing from home parties to parties dominated by social media.  From Facebook Live to Zoom parties to 31 minute parties to texting parties…. the home party has gone away for many.  I came across a blog by JulieAnne Jones which made me giggle. She starts off with:

I know, I know, your home party plan merchandise sells itself. I’ve heard that a million times from my direct sales clients and friends and I believe it…to a point.

So why does it make me giggle? Because I have said it a million times to potential hostesses when we are talking about booking a “shopping experience”.  Admit it, you have too. We know the “face to face” parties are where things really happen, right?  When people are having fun and you are providing them with solutions to every day problems, they will shop.  Believe it or not, there are ways to provide the same personalized shopping experience on social media but it is for a different blog post…

None of us want to be the pushy sales person BUT you need to be using some sales techniques or you are going to leave money on the table. Okay, maybe not literally but you will miss out on the opportunities in front of you…..

So here are some tips on how to maximize your sales at the end of your home party or at your social media base party.

1. A Wish List. This is a great way for your guests to keep track of the items they like and helps with checkout. Getting customers to tell you what their favorite products are or what is on their wish list is a great way to help them with the best deals when placing an order, hosting a party or joining your team.  I am going to create a google form for my online parties to not only be able to gather information on the guests but to ask for their “wish list” offering a ticket to be drawn for all who complete the form.  A minimal cost but worth it in the end.

2. Shopping.  Help you guests with shopping whether in person or online.  I have been utilizing the Tag Team version of a Facebook party and my guests loved it.  No need to go to the website.  Be sure you include how to shop in at the end of your presentation or during your social media party.  Make it easy for them.  Be sure to talk about customer specials, shipping times, etc.. This seems like a no-brainer but the truth is sometimes we forget something.

3. Provide a Nordstrom, not a Wal-Mart experience for your guests.  Honestly, this is my favorite thing to do.  Spending one on one time with guests.  I will help them find the best deals so they get the most value for their dollar.  Dedicated time to each customer to answer their questions and help them with choices will increase sales and build relationships which will lead to future bookings and sales.  I have been known to spend 45 minutes on the phone with a customer sending sample shots to them just to ensure they receive exactly what they are looking for in a product.

4. Add-on Products. Solution sets have always been a part of Thirty One’s party experience (as well as many other direct selling businesses) A core product teamed with two other products.  Asking guests if they want the monthly special is easy and usually a welcome reminder according to party guests. Your job is to know your merchandise and catalog so well you can suggest add-on products based on what your customers like (upsell).  A high percentage of people will say yes to relevant suggestions, increasing your bottom line.

So, which one of these tips are YOU going to implement to increase your sales for the rest of the holiday season? Better yet, what is YOUR best tip for increasing sales? Share with us…

Have a ThirtyOne-derful day!

So You Want to be a Leader?, Unclutter Your Life

Are You Taking Risks?

34cda7a31c4646058c7e7d63d1092d4c

Risk is defined “as exposing (someone or something valued) to danger, harm, or loss.”  Honestly, how many of us actually take risks?  The truth is we take some risk every day – we drive a car with only a yellow line separating us from the other car, we fly in planes, and I am sure the list could go on.  Most of us don’t think of these things as risks, right?

Often, my fear of failing stops me from stepping out into uncharted territory. Although I believe that you learn from your mistakes, I am often hesitant to walk on a path that is less traveled. Taking a risk can sometimes mean just stepping out of your comfort zone.

I talk a lot about stepping out of your comfort zone . I believe that many of us don’t and as a result, we are kept from reaching our full potential and our goals in life and in business.  So whether you are jumping into a new job, a new relationship, a new business or anything else that takes you out of your comfort zone, here are some tips to determine if you should take a risk or not:

  • Trust yourself. When you take a risk, you need to trust that you have the skills to reach your ultimate goal. If you lack self-confidence, the first step is identifying your weakness.  Then seek out others who can help you through the struggles.
  • Think creatively.  Being unique is wonderful.  Standing out or above the crowd allows us to shine.  Remember that when you step outside of the box, you don’t want to loose sight of your vision/goal.  You can be creative while still  using some of the tried and true ideas that have helped others be successful.
  • Know your field and product/service.  Love what you do and the rest is easy.  I have taken risks many times when it came to new jobs.  The secret to all of them was that I loved what I did.  I learned everything I could so that I could be an expert in that particular area.  If you are joining a direct sales company,  LOVE their products. Learn from those who have gone before you.  Take classes. Read books.  Network with others in your field and out of your field.

13895105_10157382473865220_8131940400073636607_n

  • Implement a support system and seek expert advice. When I stepped out of my comfort zone to join a direct sales company, I found an AMAZING support system in my upline and other Thirty One sisters. Find a network of professionals who you trust that can guide you in those areas where you are weak. Here are a few that have helped me:  Entrepreneurial Think Tank for Women, The Desiree Wolfe, Eryka Peskin, JulieAnn Jones, Britt Bolnick and the list goes on personally and professionally.

11214331_10206040571006185_4197820212972492358_n

  • Show courage. Sometimes it just comes down to – Do I have the courage to step out of my comfort zone and take a RISK. “By showing courage, you are also showing good leadership skills” – I never really thought about that.
    Never give up. Stepped out and it didn’t work out?  Maybe you didn’t get the response you were looking for?  Maybe you it didn’t turn out like you planned? Okay – build a bridge and get over it.  Learn from this and move on.
  • Don’t listen to negatives.  Ignore Negative Nellie.  Stop talking to her since those negative thoughts will undermine your self-confidence. If she has taken up residence in your head – close the door on her and find some positive affirmations to keep the door locked. This is sometimes our biggest hurdle.

7ffad5f50b12067b61738c109ad079d1

Risk means there is a potential for loss. It means that we are stepping out of our comfort zone and walking in FAITH. If the risk is God-centered, then he will lead us through it. Even if it is not a success or is a flat out FAIL, there is a lesson that can be learned. Step out of your comfort zone, take a risk and see where it leads.  What will you do today to step out of YOUR comfort zone?

Have a ThirtyOne-derful day!

Unclutter Your Life

Motivation

 55eef6a8e8254f1bae601a971425ff29We all know that motivation is the key to success in everything that we do but especially in direct sales or when you have your own business. Lack of motivation makes it hard to take action, and without action, your goals remain unfulfilled. Did you know that there is actually some types of motivation that hinder you rather than help you?  Everyone who reads this blog or knows me, knows that I am a HUGE believer of the Law of Attraction.  I may struggle practicing it some days BUT I never give up.

Based on that belief, If you’re motivated by what you don’t want to occur or what you’re afraid will happen if you don’t take action, that is that motivation that is keeping you from reaching your goal.  Think about it – are you ever excited and motivated to run away from something?  Are you motivated when you feel like you have to keep moving to stay ahead of what you’re afraid might happen?  Now, if you are being chased by a bear or something, yes that is motivating but I am talking about reaching your goals.

Everything starts with a thought, right?  So if you are thinking about what you DON’T want, you are creating more of those things that you wish to avoid.  Make sense?  Think of it this way, when you create a  a feeling or thought of what you don’t want, you are actually drawing it to you and giving it strength.

If you create a very clear picture of what you do want, decide how it would look, sound, and feel to have it, and then start moving toward that goal.  I struggle with the feeling side of this so it helps to talk it out with a friend; with their help (and asking me lots of questions) I can start to put that into a visualize.  It feels good when you are moving towards a goal.  Regardless of how big the steps are, you are creating positive energy and drawing those goals to you.  It feels good to move in a positive direction toward something you want.  When you focus your energy on what you want, the Law of Attraction kicks in.

When you are clearly focusing on your goal and visualizing how it will feel once you have it, amazing things start to happen.  Here are a few examples of mindset shifts you can make that will shift your motivation from moving away from to moving toward courtesy of JulieAnn Jones
  • Change from: “I don’t want to be broke and I have to be able to pay off my debt” to “I’m abundant and I know money is flowing to me as I work toward my business goals.”
  • Change from: “I have to get more bookings or my business is going to dry up” to “I am a booking magnet and I love doing parties for all of my excited hosts.”
  • Change from: “I’ll never get everything on my to do list done. I have to work harder and longer to make it happen” to “I love taking positive action every single day with a clear plan and path to what I want to achieve.”

I know it can be tough.  It is amazing to me how changing just one or two words in a sentence (don’t want or have to get) can change the whole flow of the Universe.  It feels like magic.  Training your brain takes practice and you really just need to be intentional about opening the flow, getting out of your own way, and allowing what you need to come to you.

The best way that I have found to stay on top of this shift it to take a gratitude walk.  I don’t mean an actual walk although that is a great option BUT what I mean is to close your eyes for ten seconds a day and give thanks for the things that you already have.  When you feel positive about the amazing things you already have, whatever goal you’ve set for yourself seems within your reach.  If you do nothing else and just do this, you’ll be amazed at what starts to happen in your life and business.

19bb61a19b604b65823f28343e6f8506Have a ThirtyOne-derful day!