Are the “winter blahs” setting in? Have you tapped out your customers, family and friends, so your calendar is looking bleak? Winter events are few and far between, right? Would you love some new leads?
Why not try a “business ambush“? They are super easy and genius. I got this tip from an AWESOME Senior Executive Director from Thirty One.
How does it work???
Step #1: Who do I ask? You start contacting local businesses. Think of places you frequent: dentist, Doctor, hair salon, nail salon, gym where you or your kids go, etc. Make a list of all of the business places that you go to during a week (or month). Then think of any work places your friends work at. Do they have a lunch room or a break room? Better yet, step out of your comfort zone and get your ASK on at restaurants, hair salons, etc.
Step #2: What do I need? Everything you see in this picture. Mini catalogs, event/drawing/door prize slips, small giveaway (whatever fits into your budget), a decorated shoe box or something similar to put the slips in for the giveaway, a sign that entices and a hostess packet for all of the workers! Okay, I see you cringing about the hostess packet. You are thinking about the cost, right? Honestly, I do this based on the size of the company or the number of workers. If it is a big staff, just 1 or 2 hostess packets to key people so they can share.
Step #3: What am I doing? Basically, you are getting a business to allow you to display this stuff for one week. Yes, just a week. You could actually do 4 of these in a month, at 4 different locations an just re-stock brochures, etc. And you are collecting new leads. And with any luck you got a catalog party from the workers! A small giveaway is WAY cheaper than any event you will ever pay for. Maybe give away the hostess benefits or at least some of them by doing a drawing from the people who ordered. If you have one rockstar employee who pulled it all together, let her have the hostess benefits.
1. You can up the fun and create some excitement by posting the catalogs and cookies or catalogs and donuts picture to see who is interested.
2. If any business is hesitant you can offer to purchase a $10 gift card from them and give that away as well. Win/win all around and still cheaper than a booth at an event!
Who is ready to do some business ambushes to get more leads!? Share your best tips for getting new leads..
Have a ThirtyOne-derful day!