Business Tips and Tricks

Building A Brand

When you are out shopping, and you see something (a cup of coffee, a wine glass, an angel, etc) does a person jump into your thoughts?  For example, when I see “wine” I immediately think of my friend Desiree. Or when I see LARGE mugs of coffee, I think of Lori.  You get the picture.  Hopefully, when you see “angels”,  you think of me. No, I’m definitely not an angel BUT angels have always been a “thing” for me.  For me, it is a sign of my efforts to give back or pay it forward to those who are struggling.  It also reminds me of my many angels watching over me.

So, where is all of this leading, right?  Almost everyone is on some form of social media – Facebook, Twitter, Instagram, LinkedIn, Snapchat, and the list goes on.. The truth is having a presence for your business on social media is just smart marketing!   it allows use to share our business without pushing sales all of the time.  I’m sure you know someone who has launched their business (direct sales or store front), while using their personal social media account.  It is a way for people to get the word out about their new business.  BUT at some point, they and so should you switch to a business page. I have a business page on Facebook and Instagram (click to check them out).

Why? Not only is it just a great business practice, but it helps to keep the two worlds separate.  Believe me, your family and friends will appreciate not being bombarded by business news. Now, I’m not saying you won’t share things on your personal page BUT it will be far less than it was before your business page.  On your Facebook business page, you will have a whole range of tools to help you measure performance and to help you engage with your customers and make more connections. As your connections increase, so does your brand awareness! You want your customers to be clear you are their business (for me Thirty One) connection!

Create a Facebook business Page so you can  get discovered and connect with people. With a Facebook business Page, you can communicate directly with customers, help them learn more about your business, offer customer service and tell visual stories. Don’t get me wrong, things can and will trickle over to your personal but personal should be personal!  There are LOTS of tools provided with a business page, so you can gain insight on how your customers are interacting on the the content you share so you can fine tune your message – and it is SEEN!

Did you know more than 500 million Instagrammers are discovering new things every month?  I was surprised I have more followers on Instagram then I do on FB!  So, I have started to be consistent on Instagram as a business account.  Like Facebook Pages, Instagram business profiles connect people and businesses. Use Instagram to share your direct sales journey, connect with your audience and generate interest. You can even link your Facebook Business Page with your Instagram account.  I am having lots of fun sharing things on Instagram and connecting with new people.

You can actually drive sales and potential recruits to your business via social media.  With your personal brand, your audience will grow – I was shocked how fast mine did.   The law of averages works great in direct sales – and as your followers increase your sales and team will also.

If you are like me, you want to know how can all of this turn interest into sales, right?  First, make sure ALL of your upcoming events are on your business page.  Hosting a fundraiser, be sure to add it as an event.  Then make sure there is a link to your website for people can order.  I have a “mystery host” party link on my site all of the time.  WHY?  Because, people like a chance to win. My disclaimer is “the party must reach at least $300 in sale” before a winner is selected.  WHY?  Because if it doesn’t reach the level you set,  you can benefit from those Hostess Rewards when you close out the party for the month.  Flip those Hostess products into incentives if you want to generate more business!

Once your business is setup on social media, you have another way to provide friendly, helpful customer service for your customers.  It is also easier for your customers to tag you and share your business with their friends and family.  The ultimate goal is then reached by you gaining more customers!

Share your brand/logo with us.

Have a ThirtyOne-derful day!

Business Tips and Tricks, Hope Wissel

A Plan Comes Together

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I LOVE when a plan comes together!  That is God’s plan, not mine.  This is week 2 of my new system and it WORKS!  Okay, you can laugh if you want but the lights are flashing….

So in addition to effectively using my tickler file to keep track of things to do… I have actually been picking up the phone when I am in my office.  I have to admit, I stumble a little especially with those people who I haven’t talked to in months – it is okay.  My call is focused on sharing the new catalog PLUS asking if they are interested in having a “girl’s night out”.  I know that there is probably a better way to approach the subject but it is a work in progress.  The fact that I don’t stutter when I actually get a real person is amazing to me!  I am half way through the 100 NO Challenge and have booked parties!

At the same time, I have been posting a little smarter on Facebook, Twitter (a default from Facebook), Linked In and even a little bit on Google+.   What does that mean?  First of all timing is key.  Have you noticed how many likes you get on a status update depending on the time of day?  Facebook makes me crazy since I only see limited amounts of what people post in my news feed.  If that happens to me, I am sure that it is happening to my customers and friends.  If it is something that I really want someone to see – I tag them.  Now that doesn’t mean that every post has a tag just the ones that really make me think of the other person. As a result, fundraisers and parties are coming together.  A month that was slow has picked up because I am being intentional.

Snail mail!  Love it or hate it!  I am the corny person that sends “happy mail” to my team, my hostesses and occasionally my customers.  Who doesn’t like getting something besides a bill in the mail?  My goal is to put a smile on someone’s face while I am sharing the gift of Thirty One.  No, I am not hawking items to sell, just sharing the wonderfulness that is Thirty One.

My paper planner has lots of notes with things to do while my electronic calendar holds my meetings and appointments.  Scheduling office time at varying hours and sticking to them is making a world of difference in my business.  Who would have thought that people would actually be willing to talk at 7PM at night.  Thank you Maggie for sharing your business tip.  I have watched your Beauty Control business ROCK with your consistent follow-up for 1 hour every night.  I may not make it every night but at least one night a week is making a difference.

I am not sure that I had a plan but I asked God for help in my business… what I got was some determination and my passion back.  Things may not be happening in my time frame or the way I want BUT they are happening.  Moving in a positive direction.

What small change have you made in YOUR business that has proved successful?  Share it with us..

Have a ThirtyOne-derful day!