This post was inspired by Jen Carrington.…
Over the last year, I have looked at ways to change my business… no I don’t mean jumping ship and finding a new direct sales company. I mean seriously looking at ways to connect with my “dream customer” to grow my business. Yes, they are out there. I want to serve people in my business not be the “pushy sales person”.
Have you ever thought about the people you are here to serve in your business?
When you look for the people you want to serve, you are in essence looking for your “dream customer”. The profile of the perfect person who will buy your products, make referrals and maybe even host a party or two during the year. It is not a fantasy, it is actually possible to find them. They are out there when we are targeting them.
Your dream customer bucket list can help you get super laser-focused on who you want to serve and connect with along your business journey. The end result will be a rocking business…..
If I were to ask you who your “dream customer” is, what would you say? Seriously, think beyond the high party sales, or the customer who places crazy large orders. Can you describe them, maybe even name them? Think about the people who would be fun to host a party with. Maybe the people whose mission touch your heart so you want to run a fundraiser together. Make a list. I know it may sound crazy but believe me it works.For me, a client profile focusing on knowing their favorite ice-cream flavor or candy don’t really help me, but it could if you are in the business of selling ice cream or candy. It is nice to know when you want to celebrate them or show your appreciation but is this information going to draw them to your business. I want to know things about my customers which will help me figure out how my products can connect with them in a meaningful way. It is reaching the next level – connecting with them because we share similar values or interests. Knowing a little bit about their family, their work, or their dreams. This allows me to suggest products to help them without being pushy or salesy, just truly wanting to service them.
If you are new in direct sales, create a profile of your dream customer. Include all the things which would attract you to them and they to you. By doing this, you can connect to what matters most whenever you are creating and sharing content or marketing your services or products online.
And do you want to know something really cool? In the past year or so, 5 people from my dream client bucket list have hired me as their coach – completely out of the blue! I never did anything specific to target them – I just kept them in mind whenever I was showing up and sharing online.
Is it easy? NO! Okay for some it might be but for me I tend to struggle. I fall into the pit of “target everyone” and those who want or need what you are offering will float to the top. I have to admit, this hasn’t worked. Sometimes, when I think of my dream customer – I focus more on where and how we are going to connect then I do on the reasons I want to service them. When you lose focus, you are all over the place with little results.
Here is a quick tip if you have been in business for a while, create a second list – a “dreamy clients I’ve worked with” list. Why? Chances are you have already connected on a more personal level with them, which gives you deeper insight into how to create and share content with them (or people like them). You message will resonate and connect with like-minded future clients along the way.
So, have you written your dream client bucket list yet?
I challenge you to do it. We are headed into the weekend, a chance to think about the people you would really, really, love to be your clients/customers. Get super specific!! Scroll through your social media feeds (you know you will be on them anyway). Think about people you know offline (yes, there are people who are not on social media). Make a list and keep it somewhere so you can refer to when you are creating content or sending out messages for you business. Speak directly to the people who you truly want to serve along the way.
And one day soon someone from your dream client bucket list will move to your “dreamy clients I’ve worked with” list…
Share your dream customer with us… who knows you may find them right here!
Have a ThirtyOne-derful day!