Business Tips and Tricks

Building A Brand

When you are out shopping, and you see something (a cup of coffee, a wine glass, an angel, etc) does a person jump into your thoughts?  For example, when I see “wine” I immediately think of my friend Desiree. Or when I see LARGE mugs of coffee, I think of Lori.  You get the picture.  Hopefully, when you see “angels”,  you think of me. No, I’m definitely not an angel BUT angels have always been a “thing” for me.  For me, it is a sign of my efforts to give back or pay it forward to those who are struggling.  It also reminds me of my many angels watching over me.

So, where is all of this leading, right?  Almost everyone is on some form of social media – Facebook, Twitter, Instagram, LinkedIn, Snapchat, and the list goes on.. The truth is having a presence for your business on social media is just smart marketing!   it allows use to share our business without pushing sales all of the time.  I’m sure you know someone who has launched their business (direct sales or store front), while using their personal social media account.  It is a way for people to get the word out about their new business.  BUT at some point, they and so should you switch to a business page. I have a business page on Facebook and Instagram (click to check them out).

Why? Not only is it just a great business practice, but it helps to keep the two worlds separate.  Believe me, your family and friends will appreciate not being bombarded by business news. Now, I’m not saying you won’t share things on your personal page BUT it will be far less than it was before your business page.  On your Facebook business page, you will have a whole range of tools to help you measure performance and to help you engage with your customers and make more connections. As your connections increase, so does your brand awareness! You want your customers to be clear you are their business (for me Thirty One) connection!

Facebook
Create a Facebook business Page so you can  get discovered and connect with people. With a Facebook business Page, you can communicate directly with customers, help them learn more about your business, offer customer service and tell visual stories. Don’t get me wrong, things can and will trickle over to your personal but personal should be personal!  There are LOTS of tools provided with a business page, so you can gain insight on how your customers are interacting on the the content you share so you can fine tune your message – and it is SEEN!

Instagram
Did you know more than 500 million Instagrammers are discovering new things every month?  I was surprised I have more followers on Instagram then I do on FB!  So, I have started to be consistent on Instagram as a business account.  Like Facebook Pages, Instagram business profiles connect people and businesses. Use Instagram to share your direct sales journey, connect with your audience and generate interest. You can even link your Facebook Business Page with your Instagram account.  I am having lots of fun sharing things on Instagram and connecting with new people.

You can actually drive sales and potential recruits to your business via social media.  With your personal brand, your audience will grow – I was shocked how fast mine did.   The law of averages works great in direct sales – and as your followers increase your sales and team will also.

If you are like me, you want to know how can all of this turn interest into sales, right?  First, make sure ALL of your upcoming events are on your business page.  Hosting a fundraiser, be sure to add it as an event.  Then make sure there is a link to your website for people can order.  I have a “mystery host” party link on my site all of the time.  WHY?  Because, people like a chance to win. My disclaimer is “the party must reach at least $300 in sale” before a winner is selected.  WHY?  Because if it doesn’t reach the level you set,  you can benefit from those Hostess Rewards when you close out the party for the month.  Flip those Hostess products into incentives if you want to generate more business!

Once your business is setup on social media, you have another way to provide friendly, helpful customer service for your customers.  It is also easier for your customers to tag you and share your business with their friends and family.  The ultimate goal is then reached by you gaining more customers!

Share your brand/logo with us.

Have a ThirtyOne-derful day!

Tasty Tuesday Recipes

Tasty Tuesday: Undone Stuffed Pepper Casserole

Thank you Lori Sharkey, an Executive Manager with Pink Zebra, for today’s recipe from the Kraft Kitchens.  Lori’s family loved this dinner option.

Prep Time: 15 minutes     Total Time: 40 minutes   Servings: 7 at 1 cup each

You layer the ingredients of this Undone Stuffed Pepper Casserole to save time and deliver big flavor. Enjoy this stuffed pepper casserole as a weeknight entrée!

Ingredients:

1 lb. lean ground beef
2 green peppers, coarsely chopped
3 cloves garlic, minced
2 cups cooked long-grain white rice
1 jar (24 oz.) OLIVO by CLASSICO Traditional Pasta Sauce
1-1/2 cups KRAFT Shredded Italian* Five Cheese, divided

Directions: 

  1. Heat oven to 350ºF.
  2. Brown meat with peppers and garlic in large skillet; drain. Return meat mixture to skillet; stir in rice, pasta sauce and 3/4 cup cheese.
  3. Spoon into 2-qt. casserole sprayed with cooking spray; top with remaining cheese.
  4. Bake 25 min. or until heated through.

So, let me tell you a little bit about the AMAZING Lori and Pink Zebra. I connected with Lori many years ago and we have been “unofficial” accountability partners over the last few years.  Getting together with Lori sparks ideas and gets my creative juices flowing.

Pink Zebra is an amazing company offering a fun twist on home fragrance and décor. She’s been a part of the company since 2013, and can go on for pages about each of our products!  Our flagship product, Sprinkles, are scented soy pieces you can use in our fun, decorative warmers. But, the best part, or most innovative fact about our Sprinkles is they can be mixed and matched to create a completely custom fragrance unique to you and your space. That’s kind of what we’re about: making things, “uniquely yours.”  Her favorite part of what she does is watching people take a whiff of any of our 55+ fragrances and recreating a fond memory. Science has shown us scents can bring us back to a place we loved as a child, influence our mood, and even help us focus and work performance so she’d love a chance to help you find the perfect fragrance for you!

And what’s the best way to take this yummy dish to a family gathering or a tailgate party? Perfect party

That’s right!  Thirty One’s Perfect Party SetThe Perfect Party Set expands to hold two 9” x 13” casserole pans inside 2 interior water-resistant thermal compartments. Handle grips make it easy to carry, while the exterior zipper pocket can keep additional items like utensils, baking instructions and additional ingredients secure during transport. It’s the most convenient way to take your favorite casseroles, desserts, appetizers and more to your next family picnic, neighborhood cookout, celebration or camping trip!  Monogramming and personalization options available.  Approx. 4”H unexpanded, 7”H expanded x 16.25”L x 10.25”D

Have a ThirtyOne-derful day!

Favorite Products

Saturday Spotlight: Pink Zebra

Happy Saturday!!!  I used to be a candle burner but I never felt like I could smell the candles throughout the house or even in the “open” living room area.  I got an electric warmer and have tried endless ways to increase the clean fresh smell in the same space.  I stumbled across Pink Zebra (lovingly called PZ) and fell in love.  I was able to create my own scent combinations for each room.  My warmer in the bedroom focuses on relaxation.  The warmer in the living room is more a clean fresh scent.  Then you go down to the “office area” and you will find a clean scent with the help of the naked reeds and some soaks.

Lori and I connected from the start.  It could be the fact she used to be a “crazy bag lady” but then found her passion with PZ.  Here is her story…

My name is Lori Sharkey, Independent Consultant/Executive Manager with Pink Zebra. Pink Zebra is an amazing company offering a fun twist on home fragrance and décor. I’ve been a part of the company since 2013, and can go on for pages about each of our products!

Our flagship product, Sprinkles, are scented soy pieces you can use in our fun, decorative warmers. But, the best part, or most innovative fact about our Sprinkles is they can be mixed and matched to create a completely custom fragrance unique to you and your space. That’s kind of what we’re about: making things, “uniquely yours.”

Sprinkles can be used in our line of Simmer Pots, my personal FAVORITE, and in our Simmering Lights! Again, helping you create something custom and unique to you, Simmering Lights allow you to add a decorative Shade. There’s something beautiful for everyone to enjoy in your home spaces!

In addition to Sprinkles, we have a line of Soaks! Soaks are scented liquids you can use on any of our products from Naked Reeds to our own line of “soakable,” jewelry! It is so much fun! Soaks also allow you to take your fragrance “on-the-go,” with Go-Cards or Clip-It’s to use in your car along with Hang-It’s and Woolies for spaces like your work desk or other small spaces. There truly are so many options!

My favorite part of what I do is watching people take a whiff of any of our 55+ fragrances and recreating a fond memory. Science has shown us scents can bring us back to a place we loved as a child, influence our mood, and even help us focus and work performance so I’d love a chance to help you find the perfect fragrance for you!

Be sure to check Lori out on Facebook at PZ with Lori or on her PZ website to see all of the amazing products.  

Have a ThirtyOne-derful day!