Different is Better…These are the words that grabbed my attention at the start of Mike Michalowicz’s presentation at Saturday’s ETTMom’s 360 Conference – The Power of Connections. When you really think about it – is being better in YOUR business setting you apart or gaining you more customers? Or, is there something different that YOU do that sets you apart from others who have the same generic label?
YOUR name is the biggest magnet in your business. What feeling does it invoke when people here it as it relates to your business? Do people envy your success? Are you on a pillar that seems unattainable? Or are you struggling and begging for bookings or new recruits to join your team? I am not saying that these emotions are not good BUT do they draw people to you? Which would be a greater draw to your business, envy and pity OR sharing the bumps and bruises of your business along with the solutions that have worked to building your business? I don’t know about you but I would rather be with someone that I can learn from than a “Negative Nellie” or a “Pillar Patty”, wouldn’t you?
So, who are you truly? Are you the generic label that you share with everyone – attorney, accountant, direct sales consultant, etc? Or are you known for something that makes you stand out? I have to admit – I am again thinking about how I define myself and my business. What is your target market? Find them and be there ALL the time. Don’t just sell to them, be a part of their groups, share tidbits with them and let them get to know YOU. According to Mike, the more people see us – the more people trust us. Makes sense right? As a result, people buy items from people that they trust. As a result your business grow.
So I challenge you TODAY to figure our who you truly are? What makes you different? As a Thirty One consultant, there are a lot in our area but what makes me stand out from the others? I have to admit, this is not easy for me because it means stretching, growing and maybe even expanding my comfort zone. Yes, AGAIN!
Check out Mike’s books “The Toilet Paper Entrepreneur” and the “Pumpkin Plan” to see how with no experience, no contacts and no savings he boot-strapped a million dollar business. Check out Mike’s blog too.
Have a ThirtyOne-derful day!