Hope Wissel

Party On

I can’t believe that tomorrow is Christmas Eve!!  In the past, I have been Vacation Veronica and put my business on hold from the 15th of December to the 1st of January.   To say the least, it left me scrambling for bookings and sales in the new year.  This year, I have been working on my social media postings and getting a plan in place to ROCK 2015.  I have been in touch with customers and hostesses to entice them with the NEW Spring catalog – planting booking and recruiting seeds.

party on the go

I came across a blog from “My Sales Tactics” which I thought was interesting.  The main focus was tips to “party on with home parties”.  Although they talked about five different things, I really liked these TWO ideas:

1.  Booking in close works best. Booking in close means scheduling events within a short time, usually within 3-10 days. By booking in close, people know their schedule and they either attend or don’t. People usually attend home parties if they have nothing better to do; that means no work, school, or children commitments that have a higher priority. For many people, especially working women, the opportunity to get together with the girls is a luxury that gets wedged in between work, kids, and family.  To build attendance when booking home parties in close:

  • Be sure to get the cell phone number of your friends.
  • Send them a text with the invite information. Here’s an example of a short and sweet invite sent on short notice:
    • Party Thurs. nite at 123 State St., 43550
    • 5:00 pm
    • See if you can bring 2-3 new friends.
    • Appetizers and fun. Shop for
    • Hostess: Susie Smith
    • RSVP please, coming or not
  • Use multiple means to message your Hostess’s friends.

The Hostess and I can also make personal phone calls, email a PDF invitation to guests, and post the party on Facebook. Even if most phone calls go to voice mail, the point is that in today’s busy world, multiple methods of inviting are key to getting a good turnout.

The truth is I was never one for quick home parties but I am definitely reconsidering it as an option.  Time to redo my guest list forms to include cell phone numbers as well as email addresses and home addresses for snail mail.  I am grateful for Red Stamp which could turn the text invite into a cute picture.

2.  Parties can be held in public places.  I am excited that starting in January, I have several of these on my calendar.  My local favorite lunch place, Taylor Sam’s, will be trying out a dinner menu.  They have already agreed to let me hold several mini parties during these new hours.  Week 1, I will pay for the drinks (coffee and tea) and dessert for the guests.  Then another week, I will do a mini wine tasting and the restaurant will supply the snacks (cheese, crackers, dip, etc.).  We will publicize not only the restaurant but also I will be able to introduce my products to a new group of customers.  A win-win for everyone.

Thirty One has recognized the changes taking place in the home party arena and are now encouraging “parties on the go”.  A concept that works well for everyone. The Hostess doesn’t have to open up her home and the guests were more likely to bring friends that the Hostess didn’t know because of the less personal turf for the party.

So for those who ask, “Is the home party over?” The answer is a resounding NO!  With a little bit of imagination as to where and when to hold a “home party”, it can quickly become a “party on the go”.

What are some of YOUR best unique party tips?  Share them with us…

Have a ThirtyOne-derful day!

#partywithHope, #partyonthego, #winetasting, #quickandeasy, #ThirtyOne

 

Business Tips and Tricks, Hope Wissel

Got Rebooking Ideas?

Happy Monday Everyone!  As we head into the final week of the NEW Fall selling season, have you thought PAST the end of the holiday season?  Yes, I am talking about booking into the NEW year with a NEW catalog!  As the holidays approach (only 92 days till Christmas), many of us will do 70% of our business during this time so we are booking, selling and recruiting with that goal in mind.  Let’s take it one step further.  Have you even considered a plan for what will happen in the new year.  You know that dreaded “J-month” when sales drop despite the new catalog and for many of us, it is tough to get people back in the booking mode after the holiday.  I know I can’t be alone in this, right?  So, I have been looking for re-booking ideas. I would love to confidently re-book my current hostess as we are closing her current party for her next one, wouldn’t you?

Last January was a good month for me and my team due to a special Thirty One promotion.  I would love to NOT have to consider customer or hostess specials when setting up my parties leading to a full calendar every month.  I know, it sounds like a dream, right?  Well, here are some tips that I found:

In a blog called “My Sales Tactics – Strategies that stick!”, here are 4 ideas:

  1. Turn you home parties into your own quirky and upbeat experience.  Find a few signature features to turn your regular home parties into a customer experience.  I have heard this before from JulieAnn Jones but have yet to find my nitch.  Of course, the purse game has created a lot of excitement at most of my parties.  Could that be it?
  2. Present yourself as the expert.  The first time I did this, it was a little scary.  I had a hostess tell me that she was going to text and email invitations, my response was that the party results may not be as strong.  After telling her the benefits of snail mail invitations along with the enticement of a free gift (a $5 key fob), she quickly sent me her  guest list to snail mail invitations.
  3. A full booked calendar, creates an air of urgency and importance.  Of course, a steady income and sustained momentum helps too.  I use calendar blocking which allows my potential hostess to see my full month.  Green dots on dates mean that I am available, pink X’s mean that I am booked already while I use scratch offs to encourage double booking dates when I have daytime vendor events.  My calendar looks full and guides hostesses to dates that work for me.
  4. The best time to re-book a Hostess is when you close out a current party.  WOW, I wish I could do this.  Even when a hostess has had an AWESOME party receiving lots of FREE product, I haven’t found the best way for ME to approach this.  I know that it would help to keep my calendar full months in advance so I am on a mission to step out of my comfort zone for this one and try some new things.  Any ideas that work for you that you are willing to share?
  5. Be yourself!  Thirty One has helped me to grow and learn who I am so this gets easier with every party.  It has helped me to find out who I am BESIDES “Mom”, “Wife”, “daughter”, “employee”, etc.. you know all of those hates that you wear – just to be ME!

Share your ideas and let us know what has worked for you.  Have a ThirtyOne-derful day!