Predictions of snowy weather often have many cancelling their events and parties. How are you prepared to keep your business going?
.Since I rely on my business to pay my bills, I am always working on a plan to keep things consistent while I (and my customers) are snuggled warm at home. Last winter, I was able to hit my goal as was my team with some planning – I always have a plan B….
Here are some tips to help you keep your sales up during those cold winter months…
1.Flash Sale Fridays (or any day)
Pick a product or a bundle of products and offer them at a discount for a 24-hour period only. Let your customers know by sharing the products LIVE on Facebook or via an email or even in a text message. Encourage them to share the flash sale with friends – the more the merrier. Thankfully, Thirty One offers us a chance to give our customers a discount without it effecting our pocketbook – an AWESOME consultant perk. If a 40% discount off, isn’t in your budget, utilize the specials offered by your company to create bundles for your customers. By creating a sense of urgency (today only) you can encourage people to shop.
2. Facebook LIVE parties
Facebook LIVE is a great way to demonstrate products, do drawings, and have fun. By letting your customers see you LIVE, they establish a connection with you, and see your personality shine. Encourage attendees to share the video with friends. Ask simple questions like where do you live so everyone checks in. Acknowledge those who check in with a greeting or comment. The more interaction, the more people will see it on their Facebook newsfeed. The end result is to take orders by sharing solutions to their every day problems with your products. This is definitely on my TO DO list for the winter months. Even if it isn’t a party, just going LIVE to share products and tips will help your sales.
3. Show on the Go parties
Pack up some samples of your products, catalogs and share them with 6 of your friends. Encourage each of them to collect $100 in orders. Give it a fun name and split the hostess benefits between them. Chances are they will collect more than $100 in sales.
4. If it’s just a flurry
Have a flurry sale offering, get rid of retiring prints and products or excess inventory – we in direct sales always have excess inventory. Have a home party, offer a discount or special gift if the party holds and guests attend or order.
5. Hold a Mystery Host party
Text, email, phone or facebook message past/ current customers for orders. Anyone who places an order will be entered in a drawing to win ALL of the hostess benefits. The more orders, the more benefits.
Be sure to OVERBOOK your calendar in the winter months. One date is the party date and the second date is a snow date, just in case the original date is postponed due to weather. If a home party is cancelled, switch it to a ZOOM or Facebook LIVE party. You were scheduled to work, so work your business. ZOOM is a fun way to get everyone on at the same time. You can see them and they can see you. Then you can download and share it those who couldn’t attend.
Another fun idea to get people out to a wintery party is with a theme party – have them thinking warm with a summer or tropical theme. Encourage guests to dress based on the theme and have your hostess focus her snacks (simply and easy) on it as well. It’s a fun way to bring hope the winter will soon be over and allows everyone to dream a little.
What is your best tip for keeping your business consistent during the winter?
Have a ThirtyOne-derful day!