Business Tips and Tricks, Hope Wissel

Let’s Go Fishing

gone fishing

Happy Friday!

What is the first thing you think of when you see the sign “gone fishin’?  How about: vacation, rest, fish smells, bait, boats, lakes, fishing poles.  Got the picture?  Well, that is NOT what I am talking about.

How often have you heard fellow DS consultants or your team say “No one wants to have a party” or “All my friends are tired of hearing about my business!”  Did you ever think it might be time to go fishing?  I mean if you were REALLY fishing and weren’t catching anything in that spot, would you stay there?  Would you continue to go back to the same spot time and time again expecting different results?  Isn’t that what they say insanity is – “Doing the same thing over and over again and expecting different results”?

Just as you would change fishing spots when the fish aren’t bitting, you should also change things up when people seem uninterested.  Hmm… maybe that is scary for you.  Stepping out of your comfort zone to share your business.  I have to admit, there are days that I struggle with starting conversations with new people.  I don’t want to be seen as the pushy sales person or the one that is just looking for party bookings.  I am participating in a Soaring Stars training with my upline and she issued us a challenge – “Tell 10 people a day what you do”.  She didn’t say “book more parties” or “recruit new team members” or “make sales”.  She gave us a simple task of telling 10 people over the next 10 days about what we do.

I know you are thinking “everyone knows what I do”.  I am a walking billboard, right?  I thought so too until I met someone at the airport in Charlotte last week.  We were in line patiently waiting for the ticket counter to open.  She had a Thirty One bag and I had everything Thirty One.  Seems like a no-brainer, right?  We chatted back and forth about traveling, the holidays and family.  I asked her how she liked her sling-back bag and she told me about the catalog party that she was having at the moment.  She asked “do you know someone who sells ThirtyOne”?  I was a little surprised because I am a walking billboard or so I thought.  Didn’t she notice my rolling tote or my Jewell bag, my JK necklace or even my tee-shirt?  Then I realized that just because we think we are a walking billboard – we leave the door open for doubt.  I mean how many Hard Rock Cafe tees do you wear or Old Navy logo shirts or sports teams or (substitute any other logo) on your shirt.  Does that mean that you work for them or are a part of their organization?

It was then that I realized that the challenge was not so far fetched.  All you need to do is hand someone a mini catalog or a treat bag or a business card then tell them that if they are ever in need of personalized gifts, please give you a call.  You are not asking for the sale.  You are not asking for the booking.  You are fishing for new contacts and new customers.  Ask them if they would be interested in being on your mailing list?  If not, it is okay they still have your information and may contact you.  If so, you have a new contact!  It is that simple.

So, just as I have been challenged, I am challenging YOU to fish in another pond.  Expand you customer base and tell more people about what you do.  Imagine telling 10 people a day for 10 days, that is 100 new potential customers or hostesses.

Who is up for the challenge?  Have a ThirtyOne-derful day!

Business Tips and Tricks, Hope Wissel

Promote Your Business for Free

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Today is all about promoting your business for FREE!  Yes, I said FREE.  In our direct sales  business we usually put little or no money aside for promotion and marketing.  Most of us are a party plan business so that is where our business comes from, right?  What happens when the well of customers/ hostesses starts to run dry?  What do you do?  Where do you go?

Social Media.  Isn’t this everyone’s first stop – Facebook, pinterest, instagram and the list goes on.  We have seen the pleas for orders, recruits and parties.  This is a GREAT platform if you are share what you have to offer instead of being the pushy sales person.

Get involved in community groups and associations.  The best way to meet new people is to get involved in our community, in a parents group if you have kids or attend a local fundraising event.  Just son’t be “that gal” that’s always talking about her business – let the conversations come naturally.

Use constant branding.  Make sure that everything you do for your business is promoting your brand – the more consistent you are, the better chance that people will notice.  Carry or wear your products, wear company logos or quotes that start conversations.

Generate more referrals.  Get in touch with past clients and offer them an incentive to send you referrals – maybe a cut of the sale, or a discount on future work.  Include referral forms in your hostess packets and give you hostess a gift for getting you new contacts.

Network online.  Get out there and make yourself known! Comment on other peoples’ blogs and articles, or write guest posts for other sites.  I also use “Have a ThirtyOne-derful day!” when I end a posting.  It reminds people that I am a Thirty One consultant without selling them something.

Cross promote.  Contact other brands that share your demographic and brainstorm some cross promotions that will benefit both of you. This is part of the reason that I have a Saturday Business Spotlight in my blog.  The businesses that I blog about share the blog and as a result I gain new contacts and customers.

Distribute regular press releases.  Press releases are still a good way to get information out to the public. Make sure yours are interesting and informative or they’ll get lost in the crowd.

Run sweepstakes or giveaways.  A giveaway is an awesome way to get people excited about your products. Chances are, some of the people who didn’t win will still buy something from you, especially if the prize was something you sell!

Donate products to a charity event.  Ok, this one isn’t completely free (you have to pay for the products) but it does give you more than one benefit. Not only are you getting your company name out there for people to see, but you’re also giving back to your community.  I always include a gift certificate (which is FREE until redeemed) with every basket.  This encourages the winner to shop more and maybe even have a party.

Offer a free class or seminar.  Everyone loves free stuff, so use that as a hook to get people to visit your site. A free seminar will give users some great tips or information, but probably leave at least a few of them wanting more.  Share tips that utilize your products without being the “pushy sales person”.

Send thank you notes.  This is my favorite and gets such great response from my customers.  Showing gratitude will make the likelihood of getting return customers much higher. If you have time, a handwritten thank you card will be more beneficial than a form letter.

Out and About bags for kids and adults.  These are the treat bags filled with goodies.  For kids, I include a coloring sheet with my contact information on it along with stickers and 4 crayons. For adults, a bookmark and a few pieces of candy.  All of the treat bags include a mini catalog, a business card and a discount offer.  A great conversation starter or to quiet a crying child.  Not totally free but I get things at the dollar store and use them in multiple bags.

What are some of ways you get free promotion? Let us know in the comments section below.

Have a ThirtyOne-derful day!