Business Tips and Tricks

How To ROCK Your Business During the Cold Winter Months



Predictions of snowy weather often have many cancelling their events and parties.  How are you prepared to keep your business going?

.Since I rely on my business to pay my bills, I am always working on a plan to keep things consistent while I (and my customers) are snuggled warm at home.  Last winter, I was able to hit my goal as was my team with some planning – I always have a plan B….

Here are some tips to help you keep your sales up during those cold winter months…

1.Flash Sale Fridays (or any day)IMG_3907.jpg

Pick a product or a bundle of products and offer them at a discount for a 24-hour period only.  Let your customers know by sharing the products LIVE on Facebook or via an email or even in a text message.  Encourage them to share the flash sale with friends – the more the merrier.  Thankfully, Thirty One offers us a chance to give our customers a discount without it effecting our pocketbook  – an AWESOME consultant perk.  If a 40% discount off, isn’t in your budget, utilize the specials offered by your company to create bundles for your customers.  By creating a sense of urgency (today only) you can encourage people to shop.

2. Facebook LIVE parties

Facebook LIVE is a great way to demonstrate products, do drawings, and have fun. By letting your customers see you LIVE, they establish a connection with you, and see your personality shine.  Encourage attendees to share the video with friends.  Ask simple questions like where do you live so everyone checks in.  Acknowledge those who check in with a greeting or comment.  The more interaction, the more people will see it on their Facebook newsfeed.  The end result is to take orders by sharing solutions to their every day problems with your products.  This is definitely on my TO DO list for the winter months.  Even if it isn’t a party, just going LIVE to share products and tips will help your sales.

3. Show on the Go parties

Pack up some samples of your products, catalogs and share them with 6 of your friends. Encourage each of them to collect $100 in orders.  Give it a fun name and split the hostess benefits between them.  Chances are they will collect more than $100 in sales.

4. If it’s just a flurry

Have a flurry sale offering, get rid of retiring prints and products or excess inventory – we in direct sales always have excess inventory.  Have a home party, offer a discount or special gift if the party holds and guests attend or order.

5. Hold a Mystery Host party

Text, email, phone or facebook message past/ current customers for orders.  Anyone who places an order will be entered in a drawing to win ALL of the hostess benefits.  The more orders, the more benefits.

Be sure to OVERBOOK your calendar in the winter months.  One date is the party date and the second date is a snow date, just in case the original date is postponed due to weather. If a home party is cancelled, switch it to a ZOOM or Facebook LIVE party. You were scheduled to work, so work your business.  ZOOM is a fun way to get everyone on at the same time.  You can see them and they can see you.  Then you can download and share it those who couldn’t attend.

Another fun idea to get people out to a wintery party is with a theme party – have them thinking warm with a summer or tropical theme. Encourage guests to dress based on the theme and have your hostess focus her snacks (simply and easy) on it as well.  It’s a fun way to bring hope the winter will soon be over and allows everyone to dream a little.

What is your best tip for keeping your business consistent during the winter?

Have a ThirtyOne-derful day!

Hope Wissel

Everything Spooky….

YEAH!!  October has arrived and I am so excited.  Since Irma caused our cruise to cancel, I am headed to North Carolina this month to spend some time with my daughter for her birthday.  October also means football is in full swing.  Despite all of the negatives in the NFL, I do like football so I may have to switch to cheering for college football instead of the J-E-T-S!

At Thirty One – October means the kick off of some many things….

There is tailgating, football, Halloween, birthdays (in our family), anniversaries, Thanksgiving and yes, Christmas. Here are some of the EXCITING things happening at Thirty One!  Thirty One launches our Holiday Gift Guide as well as our Online Exclusives which make great gifts for the holidays…


#1Have you every thought about being a part of Thirty One?

Want to have debt-free holiday?  How about some girl time after playing mom taxi?  OR do you want to solve your holiday gift giving with awesome discounts on amazing products?  Thirty One is offering a Holiday Enrollment Kit!  For just $50 you can get some of the TOP gift giving products to share with your friends and family.  Check it out:


Don’t worry, you can also still pick from either of the  $99 kits if you want.  They are packed with some of this seasons top sellers – the Retro Metro Bag (my favorite) and the large utility tote which has been a company top seller since it was introduced!

PLUS, during your first 4 months of being a consultant you get to earn MORE!  In addition to your 25% commission, when you reach $500 in sales every 30 days, you will receive a 25% credit in your back office to help you grow your business.  Have more than $500 in sales, there is no limit to the credit!  How cool is that!  Here is what it looks like:

Oh, there is one more thing…. join in October and submit a $1000 in sales and YOU will get a FREE Cindy Tote in the Black Dotty Pebble which is an exclusive available online during this holiday season.

#2Be a Hostess with the Mostess!

Not interested in joining our pink bubble – how about hosting your own party?  Did you know for just $200 in orders, YOU can have a qualified party.  You will get $25 in FREE product, 1 half price item and 1 hostess exclusive.  Did you know it is only takes 6 orders of $35 to have a qualified party? I offer home, catalog/online, on the go and Facebook parties. Fundraising opportunities are also available!  Which one will fit into YOUR busy schedule?

#3 – Don’t want to join, and not interested in being a hostess…..

How about getting a jump on your holiday shopping with a choice of these three products:

FIRST, you can shop this month’s customer special which is the either the Retro Metro Weekender, the Foldover Weekender or the All Packed Duffle for $31 each with a $35 purchase .  You can pick your choice of one for each multiple of $35 you spend!

TWO, you can send me your holiday wish list and we can put you on the budget/layaway plan for 3 months with everything being delivered to you in plenty of time for your gift giving events. Join my Holiday Gift Club. For more details, fill out the form below:

Which one will you pick??

Want a chance to earn FREE stuff, get special deals and more….

Have a ThirtyOne-derful day!

Business Tips and Tricks

Tis the Season of Catalog Changes

I can’t believe we had Thirty One’s Fall Reveal already.  It was AMAZING!  No this is not about all of the newness coming our way which will tickle you PINK.  It is to shed some light on how to make a catalog change an AWESOME experience for the consultant and her customers.

For those in direct sales, you know the introduction of NEWNESS creates a lot of excitement.  You are eager to share the catalog with friends, family and customers. You want everyone to be excited so YOU can fill your calendar for the next few months.  But unfortunately, there are still a few weeks left in July.  I don’t know about you but I would like to get a paycheck in August, so sharing needs to be done in a way to NOT lose business in July.  Yes, it can be tricky BUT it can be done!

As a hobbyist, I was one of those people who wrote off the current season and eagerly shared the new catalog.  I didn’t have a plan nor was I thinking about what it could do to my current month end.  I was just pushing for the Fall – the busiest selling season of the year.  I figured my customers had the same catalog for the last six months so they were ready for something fresh.  I know I was.  As soon as I shared the new, sales for the current month dropped or sometimes stopped.  Could I have expected anything more?

Here are some tips and tricks to keep the excitement building for the new catalog while grabbing those last sales in the current catalog.  So, whether you are a new consultant or a seasoned one, let’s all make the most of the next few weeks as we get ready to launch a NEW catalog season.

Here are some of the tips to finish off the season strong:

  • Use Customer Care Card or Door Prize Slips to secure bookings and leads at events. Those who book with a date, get a sneak peak at the new catalog.  Let them be the first to receive it in the mail.  Follow-up is important.
  • Use Hostess Stacking and booking games at parties.
  • Keep the party fun to keep your calendar full. To keep your business growing, your goal should be at least 2 bookings from every party or event.  Ask yourself, would you have fun at your parties?  If not, time for a change!
  • Build strong relationships with customers and hostesses. Communication before, during and after the party is the key to building trust and begins building a solid relationship.  They will trust you and people buy from who they trust!
  • Think outside the box for a home party.  Everyone is on the go, so, why not take your party on the go? From a backyard barbeque, an afternoon at the park with your girlfriends and the kiddos, a pool party, the beach, a night out with girls, an ice cream social and traveling with friends and family.
  • This is tricky time – products and prints will be selling out. Know what is available, and be ready to offer options.  Have an idea about what is coming to encourage conversations with potential hostesses. It allows you to have a one on one conversations,  making them feel special because you are providing them with a sneak peek of the upcoming hostess and customer specials.
  • Offer a fun enticing way to get their hands on a book!  A Last Chance, First Glance party. Give your July hostesses the opportunity to get a sneak peek of the new fall catalog at their party.
  • Reach out customers who liked a certain print to help them finish their collection if it is leaving.  Encourage your hostesses or customers to plan parties or purchase early in the month (or as soon as the list comes out), as items begin to sell out closer to the end of the month.

So, what is YOUR best tip for keeping momentum during a catalog change? Share your tips with us.

Have ThirtyOne-derful day!

Business Tips and Tricks

Mobile Office to the Rescue

What do you think of when we talk about “mobile offices”? Social media, cell phones and email? Or are you a paper person?  Is your truck  full of catalogs, order forms, samples and anything else that you might need if a customer should approach you?   Maybe you just carry a large purse so that you have stuff at your finger tips?  I am guilty of this one!

With the holiday shopping season in full swing, you want to be ready, right?  Ready to capture a new customer or hostess or maybe even a new team member.

An article on Direct Sales Education Foundation shared some tips on how to be mobile friendly in a cost effective way. Most of us in direct sales have been bombarded with this kind of training while some of us are a little slower to catch on (count me in this group).

For those of us who are old school, we have a mobile office in our car.  I have been using Thirty One’s  HangUp Activity Organizer.  No need to take up space in the trunk.  It hangs behind the passenger seat for easy access.

mobile office


For those that carry samples, Thirty One’s Zip Top Organizing Tote is a perfect solution with 7 outside pockets for carrying all those extras.

ZOT & fold n file

The Fold n File fits right inside the tote and is great for hanging files. You never want to be unprepared, right?  This is also a great set-up for teachers, social workers or anyone whose business is on the go.

Maggie from BeautiControl is a great testimony to how her mobile office saved her.  She arrived at a party only to realize that she forgot ALL of her paperwork.  How could she do a home spa without catalogs, orders forms, etc? Too far from home to go back or to have anyone bring them to her, she remembered that she had a complete mobile office in her trunk.  What a great feeling to get a text that tells me that I “saved” her party.

There are many other uses for these products so what if you don’t need a mobile office.? How about: diaper bag, overnight bag, gym bag, quick trip to the grocery store, travel bag, car organizer, snack bag, dvd holder…..what would YOU use these bags for? We would love to hear from you…

Be sure to also gather information from people you talk to.  The purpose of gathering information is with the intention of connecting with them SOON. When you meet someone and give them YOUR company information, get their name and their email address.  Most people will share their email.  Then be sure to FOLLOW-UP.  The fortune is in the follow-up, right?

Don’t be caught out and about without YOUR tools to conduct business this holiday season (or anytime of the year)!

Have a ThirtyOne-derful day!

Hope Wissel

Share the Blessings


Lately, my mailbox has been flooded with political campaign literature and requests for donations.  I am amazed at the extent of the mailing (calendars, address labels, greeting cards, etc) that organizations requesting money go to in an effort to “win” your donation.  Coming from a grassroots non-profit background, I am amazed at the money spent that could go to services and families in need.  So I want to offer you the opportunity to help others with little or no expense to you.

I want to share the blessings that I have been given with others, won’t you join me?  This is the season of being thankful for what we have (no matter how great or small) while we share with others who are not as fortunate.

Fundraising is defined as the process of gathering voluntary contributions of money or other resources, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies.

What if I could show you a FUN way to raise much needed funds?  Funds to help not only are sports teams, schools, churches, and organizations BUT also individuals who need of assistance.  Maybe you know a group or organization that could use some “comfort bags”.  Maybe you think this is CRAZY, this will never work.  Guess what?  I am here to say, let’s work together to make a difference in the life or lives of others today!

If you aren’t bold enough to ask online for help from family and friends? If you are the average family struggling to pay for unexpected expenses? Or maybe your child (children) want to play on a sports team but you don’t have the money for uniforms or equipment? What if you have overwhelming medical bills and an extra $100 or $200 would help eliminate the stress? What if you are expecting a new addition to the family BUT the cost of new furniture, diapers (have you seen how expensive they are?) and formula is already stressing you out?  Maybe you know a group of women (or men) who could desperately use some cheering up with a comfort bag.

I have a solution. No, you don’t have to beg for money. No, you don’t have to tell everyone your sad story.

What about a Girl’s Night Out either in your home or at a local restaurant? What about a Fashion Show? What about a BINGO night? Sounds like a lot of work, right? I am here to take care of the details, all you have to do is invite the people.

How does it work? You select the type of Thirty One event – home party, On the Go Party, fashion show, BINGO, Baby Shower, Housewarming party, pool party, online party, catalog or Facebook party. I will set up the details and you invite your friends and family to shop. No one needs to know that we are fundraising for you unless you want to tell them. You just share the Thirty One Gifts catalog full of awesome products. I mean who can resist the opportunity to shop and help a good cause.

Easier and different then the traditional candy bar or wrapping paper fundraiser. Everyone LOVES Thirty One. The products are fun, functional, fashionable and affordable. There is something in everyone’s price range.


Interested in knowing more about fundraising opportunities, Or, are you ready to join in the fun and raise some much needed money? Click HERE to fill out a questionnaire so we can start planning your event.

Have a ThirtyOne-derful day!