In direct sales, Facebook parties are the cherry on top of an ice cream sundae. They are an extra bonus. They are not something that you would traditionally use as the foundation for your business. Okay, no hate mail because I know that there are ALOT of success Facebook partiers out there. I am just skeptical that you can run your business solely on Facebook parties.
I was all for Facebook parties in the beginning. I thought it was a great way to add parties to a hectic month’s schedule. SMACK! Then reality set in. I found out that they can bomb just like a any other direct sales party. There are a lot of trainings out there – ones that claim that you can have HUGE Facebook parties. I have tried some of them and have not had any HUGE results. I had some successful ones but the hostess was excited and motivated to reach HER goal.
I recently had a Facebook party with another direct sales company. I really liked the format – it was short and sweet but I felt like I had enough information to make informed decisions. It was based on the Tag Team’s 30 minute Facebook Party. It moved faster than my 15 post Facebook party with a lot more interaction. Not a lot of text but lots of informational pictures. So, I was curious and I listened to one of the Tag Team’s FREE 5 Top Tips for Facebook Party calls.
Here is their top 5 tips:
- Do your party in a group not as an event. I have to admit, this makes me nervous because I don’t want to spam anyone. The truth is, if you or your hostess personally invites guests and they agree to be added to the party – it is all good. This means private messages or emails or text messages.
- HOSTESS COACHING!!! Just because the party is online, it doesn’t mean you don’t hostess coach. Encourage your hostess to invite no more than 50 people to the party. The same guidelines as she would if she was inviting people to her home. This should be done via personal invitations and NOT a general invite on Facebook. Most people don’t see those invitations but they do read their private messages, email or text messages. In some cases, snail mail may even work. Encourage people to RSVP – offer an incentive.
- Pre-posts set the tone of the party. They should be clear and concise with good quality pictures and few words. You can use pic monkey to design collages or Facebook covers. Make them fun so that there is interaction between guests.
- No sales pitch. Make the pre-posts about the product and not about sales or specials. Get people talking about the benefits of the product and its different uses.
- Overposting. This seems to be the downfall according to the Tag Team of a successful Facebook party. Pre-posts should be limited to once a day. As for the party, a total of 5 posts. YIKES!! I almost feel like that is not possible but with the use of photo albums guests are able to see a lot of product pictures.
I have always been a multi post person – usually twice a day before the party, then up to 15 or 20 posts during the party. I have used auto-posting programs like CinchShare so that posts can be posted every 2 – 3 minutes. The goal was for me to have time to interact with the guests. I still feel lost and confused, like I am missing things.
So, I am going to tweak my format and incorporate some of the Tag Team’s tips. My goal is to have a system that gets the hostess and her guests excited so she can earn lots of FREE product. I mean isn’t that the goal of any direct sales party – REWARDING the hostess with lots of FREE and discounted products.
So, what is YOUR best tip for a Facebook party? Tell us how many posts you use and what was YOUR highest sales with a Facebook party.
Have a ThirtyOne-derful day!