Business Tips and Tricks

Is Your Facebook Group a Flop?

Do you have a direct sales business?  Are you trying to reach new customers or maybe just get your name out there?  Or do you have a customer group and all you hear is crickets?

Truth be told, I hear crickets ALOT.  There are days when everyone is joining in the fun (like for a contest or to give an opinion) then there are days when I can’t even get a “like” on a picture.

I have been looking for the right mix to keep things going in my group.  It is a lot of trial and error. So, I have been on the hunt for tips to get things moving again…

I started my VIP group because everyone does in direct sales, right?  Facebook is crazy! Who can figure out who is going to see what post?

#1 – Get to Know Your Tribe

I thought I knew my tribe – women who enjoyed hearing about the products I sell along with tips on how to use them. Some days I wonder.  You need to get to know them better. This way you can have conversations and get to know how you can better serve them.

#2 – Market Research

Okay, I am not talking about a full research study.  Listen to the questions being asked and the conversations happening. Then create your posts around those questions. It’s what your audience wants and you are just answering the need.

#3 – Accessibility

Being active doesn’t mean you are obsessed with posting and responding to your group, you are just accessible to your followers.   Check in periodically during the day so when they ask you a question, you can send a comment, and as a result they feel more connected to you.

#4 – Be the Authority

Having your own group will make you an authority in your own niche. Don’t let it scare you – if you don’t know, find out.  You want to be the go-to person and viewed as an expert in your field.

#5 – KLT 

You want to build your know-like-trust factor.  Being in business,  we know you are genuine and likable, so it will be easy to build your know-like-trust factor just by being you and providing AMAZING value to your tribe.

#6 – Promo

Believe it or not, your main goal is NOT to promote your offers, but it is a nice perk.  Your captive audience, know, like, and trust you so they will take you up on your offers. Just don’t slam them every day!

#7 – Help Others

This is the most important thing as far as I am concerned – you get to help your tribe. You have the chance to help out wherever and whenever there is a need. Someone asks a question, you can help by giving advice.  Maybe they need to vent about something (anything).  You get to be the listening ear.  I love being able to help so many on a daily basis.  Above all else, provide value for your audience.

Of course, once you get to know them, you will need to know how to get them to engage in the group.

The best advice I go was to have a customized URL for your Facebook group. I love saying, “Come join us on Facebook at Hope’s Purse Closet”.  Potential members can search for the link and it pops right up.

How many Facebook groups do you belong to?  Have you noticed, they all have a daily thread or theme days?  Some will take a topic to talk about, or ask a question, or allow others to promo their business. Daily threads work are great for participation.

Here are some ideas:

Motivation Monday
Tasty Tuesday
Ask Me Anything
Promo Day
Friday Free for All
Small Business Saturday
Sunday Self-Care

The key is to have a mix of general conversation starters, industry related threads, and promotional opportunities for the members.  To help things along, you will want to be the first to post a comment in the thread to get it rolling.

As the group grows, schedule a monthly rotation of the threads instead of weekly to keep things fresh.  I’m working towards this in my VIP group, just trying to find the right mix.

I believe in consistency in your posts so I use Cinchshare to help me keep consistent.  I have 2 posts a day in my group which are scheduled and then I add to it as I find random things.  I know, it kind of goes against the recommendations BUT I did say my group was a work in progress.  If you use a scheduler, be present in your group.  It doesn’t mean you should not stop in, comment or respond in a timely manner to comments.  I have alerts set up so when people comment, I respond in a timely manner.

I would love to have you share your best suggestions for getting and keeping your Facebook Group engaged.  Have a ThirtyOne-derful day!

 

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Business Tips and Tricks

Goodie Bags

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What comes to mind when you think of “goodie bags”?  Do you have visions of cello bags filled with candy?  I remember growing up, every party had a goodie bag – something for the guests to take home to remember the fun they had at the party.  Or if you are in direct sales, maybe you think of the bags you give out to potential customers.  Goodie bags are a great what to share your business with some chocolates or other treats.

Gift bags have become an important part of every milestone – baby showers, bridal showers, Sweet 16 parties, weddings, retirement, graduation and the list goes on, right?  We are always trying to figure out what to put in them especially in these days of food allergies and political correctness.  Why not reach out to your favorite direct sellers and ask them for samples?  Interesting thought right?

Almost every business has samples of some kind that they would love to share with your friends and family.  From samples of soap, nail decor, perfume, lipstick, candy, bookmarks, coloring sheets, etc.  Business people LOVE the free advertising and as “Hosts”, we love the opportunity to save money.  If you are in a business where samples are not available,you can print out bookmarks, recipe cards, candy wrappers, gift bag tags, shopping lists, chore charts, etc all with pretty designs on them along with your business card and a coupon.  Depending on the party or event, would determine what would be donated.3885229a

Do one of these special events happen in the next few months while we are in the midst of the busiest season of the year?  Why not make those goodie bags a little more special with a reusable bag.  These festive holiday bags are by Thirty One! Available for a limited time only, each set includes one large pouch and one small pouch, each with a drawstring closure. Large Approx. 15 ¼”H x 13 ½”L Small Approx. 7 ¾”H x 6 ¾”L.  The best part, they are only $5 for the set!

So reach out to your friends in direct sales, help them to promote their business while putting together some unique goodie bags.

I do a goodie bag for kids that includes a coloring sheet, a few crayons, my business card and a mini catalog.  See a mom struggling with a fussy child, share the goodie bag with them.  What fussy child is not quieted by a colorful bag to play with?

What is your next event, you will need a goodie bag for?

Have a ThirtyOne-derful day

Business Tips and Tricks, Hope Wissel

Generate More Money

The first full week of a new month and a new quarter….A time to start fresh because we can’t change yesterday and tomorrow is not guaranteed so let’s see what we can do today to make the most of it.

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When you started your direct sales business you had a passion and the desire to make some money.  For some, it becomes a career while others are just looking for some extra play money. Whatever your reason for being in business; we ALL would like to generate more money (aka as sales, parties, recruits, etc.).

I know what you are thinking –  this is the usual book, sell, recruit speech right?  You couldn’t be farther from the truth.  The real way to increase the flow of money in your business is to increase your IPA time.  IPA time is your “income producing activities”.  The time and energy you invest into activities that will bring you more customers and more money.  I mean, you know who your potential customers are right?  You know where they hang out?  You know what some of their likes are, right? So what are you doing to make the most of that information?

Here are some ways to increase your IPA time:

1. Creating a special or promotion.   Send it out to your family, friends and potential/past clients and customers.

2. Book a trade show or craft show to sell your products/services and add new people to your newsletter list.  These types of events are not about the sales but about the contacts that you make and the relationships that you begin to foster.  You may make sales and book parties and maybe event recruit BUT that is not the primary goal.  Change your focus and you will find success in all of these events.

3. Follow up with past customers.  The money is ALWAYS in the follow-up.  Offer them a VIP special and/or a referral bonus if they refer customers to you.  If we don’t ask for referrals, they may think we have enough business and don’t need any more.  Yes, that is true!  How about a “Miss You” postcard to remind them who their consultant is?

4. Collaborate with another entrepreneur to create an offering or product that compliments one another. ​ I LOVE this one because the focus is off of our own personal goals and we are looking for ways to help others.  I do this via my Saturday Spotlight.  It has gotten my name out to people who might not otherwise have read my blog or checked out my Thirty One products.

5.  Get OFF Social Media.  Yes, I went there.  If your potential customers are in various organizations, why not join in on one of their events.  Support a local cause and start building relationships.  Hang out at a local favorite restaurant and meet people.  Start conversations.  TALK to people.  You can continue to foster that relationship via the internet but let them see your face.

So what are you going to do to take action?  Make a list of one or two IPA activities that you would like to take action on this week.  Share the results with us.

Have a ThirtyOne-derful day!