Things are pretty busy at our house – we are 1 week away from leaving for North Carolina for our daughter’s wedding. Tonight I am blessed to be able to be with my Thirty One sisters because we are “Better Together”. It is our bi-monthly meeting/training. I love being able to share and learn from each of them.
Today, I want to talk about business boosting ideas and some AWESOME tips that I got from Desiree Wolfe. I LOVE this Rebel Badass Mom-preneur. We are heading into the busiest selling season of the year when many of us will do 80% of our business. Consultants that have been quiet for months will want to grab a piece of the action this selling season. So, here are a few tips to keep you consistently in front of your customers:
1. Post Your Website on EVERYTHING.
Do you list your website on EVERYTHING – return address labels, signatures in your emails, or business cards in your bill payments if you use snail mail? Is it on every social media site you are on? If not, you are loosing business. Consistently driving traffic to your website will increase your visibility and your business.
2. Update your website regularly.
I know you are wondering what to do if you are in direct sales and have a company website, right? Update your bio on the website, share other links, update your social media profiles, and maybe even write a blog.
3. Participate on other websites and blogs.
Now, this does not mean post your monthly sales or plead for business/recruits. Engage in conversation that will get your name out there. Use a tag line that when they hear it, they will immediately think of you. Mine is “Have a ThirtyOne-derful day!”. Working on one so that I can use my name as an acronym. Any suggestions?
4. Participate in Charity events.
This is my FAVORITE thing to do. Be a sponsor and advertise. Give back a percentage of your sales to the event. Volunteer your time and be a walking billboard for your products.
5. Create partnerships with other business owners
This is a great way for you BOTH to expand your circle of contacts. Place a fish bowl to collect cards at a local business. Hold a joint event (mini vendor event) with other consultants or business owners.
6. Run a contest right on your website.
I do this on my VIP customer group but with a canned direct sales website, this one is tough. We need to be creative to ensure that the word is spreading beyond your normal circle. Maybe start a #hashtag that is just yours. Share it on social media but encourage people to visit the website or answer a mini survey to enter. I am looking for suggestions for this, share your best tip.
7. Share resources.
If you found a cool site that your audience might benefit from share it. Or maybe you purchased a really awesome gadget. Share the link or even give away a copy in a contest. I do this on my blog with my Saturday Spotlight. It is a great way to expand your circle.
8. Be Yourself.
I think this one goes without saying. When you are genuine in your marketing and your business you’ll attract customers who want to do business with you.
For the complete article, check out Desiree’s blog. Marketing your business doesn’t have to cost a fortune. Consistency will pay off. I had someone local request a catalog this week – a friend of a friend. When I stopped by to drop off the catalog, she said “I knew to reach out to you because I see your face & name everywhere. You have been doing this a LONG time” I share and don’t sell. No pleading for business just sharing the specials and the opportunity in a non-sales way.
So, what is your favorite way of spreading the word about your business? Share your tips with us.
Have a ThirtyOne-derful day!