This is one of my favorite sayings…it sums out what my purpose is when it comes to my business. I want to help others get what they want – from a simple smile to their own business. Large or small, I want to help.
During last week’s Better Together meeting, we talked about the party. In a party plan business isn’t “face to face – heart to heart”? How can you expect to grow your business if you don’t connect with other people? One of the things that we all said that we did 100% of the time was “ask open ended questions”. Can I tell you that I was skeptical? I wasn’t 60 seconds into the discussion and I asked a yes or no question. We may think we ask open questions but the reality is that in our business we usually only ask just 2 questions of each person we are in contact with. I was shocked!
Think about it. You are talking to a customer and you ask her “Would you like to host a girl’s night out?”. When she responds “no”, you are done! No way to bring it around or encourage her. What if you were to ask “Describe your ideal girl’s night out”. Now she is going to share with you her vision and you have a chance to offer the party experience to her. It sounds easy but the truth is that it isn’t as easy as we think.
One of the tips that was shared was to use FORM when talking to someone to ensure that you ask open ended questions. This acronym stands for:
F = Family: tell me about them
O = Occupation: tell me about your job/business
R = Recreation: what kinds of things do you like to do – sports, crafts, hobbies, etc.
M = Messages. what are the things that are close to your heart.
When we ask these types of questions we engage in a conversation and begin building a relationship. Questions like this give us topics for future conversations. Lead ins for booking and recruiting seeds. Lead ins for future orders, parties or fundraisers.
So, do I have you thinking about whether or not you ask open ended questions? Have someone ease drop on your conversation and then give you feedback Let me tell you it was a true wake up call when I had attendees stop me during the meeting every time I asked a yes/no question. Of course, I kept pushing to get more details but we don’t always have that luxury when we are talking to customers, hostesses or potential recruits.
Just some food for thought….Have a ThirtyOne-derful day!