Business Tips and Tricks, Hope Wissel

Business Boosters

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Things are pretty busy at our house – we are 1 week away from leaving for North Carolina for our daughter’s wedding.  Tonight I am blessed to be able to be with my Thirty One sisters because we are “Better Together”.  It is our bi-monthly meeting/training.  I love being able to share and learn from each of them.

Today, I want to talk about business boosting ideas and some AWESOME tips that I got from Desiree Wolfe.  I LOVE this Rebel Badass Mom-preneur.  We are heading into the busiest selling season of the year when many of us will do 80% of our business.  Consultants that have been quiet for months will want to grab a piece of the action this selling season.  So, here are a few tips to keep you consistently in front of your customers:

1. Post Your Website on EVERYTHING.

Do you list your website on EVERYTHING – return address labels, signatures in your emails, or business cards in your bill payments if you use snail mail? Is it on every social media site you are on?  If not, you are loosing business.  Consistently driving traffic to your website will increase your visibility and your business.

2. Update your website regularly.

I know you are wondering what to do if you are in direct sales and have a company website, right?  Update your bio on the website, share other links, update your social media profiles, and maybe even write a blog.

3. Participate on other websites and blogs.

Now, this does not mean post your monthly sales or plead for business/recruits.  Engage in conversation that will get your name out there. Use a tag line that when they hear it, they will immediately think of you.  Mine is “Have a ThirtyOne-derful day!”.  Working on one so that I can use my name as an acronym.  Any suggestions?

4. Participate in Charity events.

This is my FAVORITE thing to do.  Be a sponsor and advertise.  Give back a percentage of your sales to the event.  Volunteer your time and be a walking billboard for your products.

5. Create partnerships with other business owners

This is a great way for you BOTH to expand your circle of contacts.  Place a fish bowl to collect cards at a local business.  Hold a joint event (mini vendor event) with other consultants or business owners.

6. Run a contest right on your website.

I do this on my VIP customer group but with a canned direct sales website, this one is tough.  We need to be creative to ensure that the word is spreading beyond your normal circle.  Maybe start a #hashtag that is just yours.  Share it on social media but encourage people to visit the website or answer a mini survey to enter.  I am looking for suggestions for this, share your best tip.

7. Share resources.

If you found a cool site that your audience might benefit from share it. Or maybe you purchased a really awesome gadget. Share the link or even give away a copy in a contest.  I do this on my blog with my Saturday Spotlight.  It is a great way to expand your circle.

8. Be Yourself.

I think this one goes without saying.  When you are genuine in your marketing and your business you’ll attract customers who want to do business with you.

For the complete article, check out Desiree’s blog.  Marketing your business doesn’t have to cost a fortune.  Consistency will pay off.  I had someone local request a catalog this week – a friend of a friend.  When I stopped by to drop off the catalog, she said “I knew to reach out to you because I see your face & name everywhere.  You have been doing this a LONG time”  I share and don’t sell.  No pleading for business just sharing the specials and the opportunity in a non-sales way.

So, what is your favorite way of spreading the word about your business? Share your tips with us.

Have a ThirtyOne-derful day!

 

Business Tips and Tricks, Hope Wissel

On Fire

At Thirty One’s National Conference, I had the honor of hearing from Debbie Phillips founder of Women on Fire.  Since then, I have been following their blog “The Spark” which always has a message that I need at just the right moment.  This one was a gentle reminder of not only the mistakes that we make as women – I know, who wants to be reminded of mistakes, right?  It also shared the formula for heading towards the life that you truly want for yourself.

So here goes…

1) Women fail to cheer on the successes of other women. Former Secretary of State Madeleine Albright has said, “I think there is a special place in Hell for women who don’t support other women.” We agree!  When we cheer on each other, it inspires “a rising tide to lifts all boats.”

I am grateful that at Thirty One, we do CELEBRATE – ENCOURAGE – REWARD each other for our successes.

2) We fail to ask for help and take everyone on ourselves.  Often becoming martyrs in the process.  Enough said!

My hubby would say this is me.  I never seem to think of it that way, it just is something that I have always done – take care of everyone.  The word NO is seldom in my vocabulary.

3) We compare ourselves to others.  We often look at what other women have and do and then we feel less than.  I’m here to say that there will always be women smarter, wealthier, thinner, best dressed and with better behaved children, so we need to STOP comparing ourselves to anyone other than our own goals, dreams and desires.  And measure against that!

GUILTY!  This is probably my biggest mistake.

So Women on Fire F.I.R.E. has a formula to focus on living the life you truly want:

F — Friends — Surround yourself with positive, uplifting women (hey, you’re here so I know you’re doing that!) who will cheer you on and support you. Minimize your contact with “friends” who mock you, ignore your successes, and are negative, toxic and draining.  Working on this every day.  This is part of why I not only LOVE spending time with my Thirty One sisters but all with my ETTM peeps.

I — Inspiration — Find a way each and every day to inspire yourself.  I keep a stack of books filled with inspiration on my bedside table. I open up to any passage in any of the books and am guaranteed to find a way to start my day out on a positive note!  This one is a little tougher for me.  I am trying to do a meditation every morning to help jumpstart my day on a positive and inspiring note.

R — Resources — You need the best resources when you’re going after your dreams to save yourself time and money. The best sources are often friends, family and colleagues who are willing to provide you with tried-and-true resources and contacts.  Thankfully, I have access to LOTS of resources (systems), the problem is that I don’t always use them.  Or just the reverse, I want to try them all and get lost in the mix.

E — Easy — If going for your dreams feel hard (and that is different from sometimes feeling challenged as you pursue your dreams) or if you can’t stay focused on what you want, then maybe it’s time to re-evaluate your dreams and goals.  You may face tough times when pursuing your vision, but it should feel natural and easy that it is the right thing.  WOW!  This is one always gets me to thinking….

So, are YOU on the road to living the life that you truly want OR are you caught up in making mistakes?  Share your journey with us..

Have a ThirtyOne-derful day!