Business Tips and Tricks, Hope Wissel

Are You Being Seen?

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The Fall selling season is upon us.  The holiday ads are just around the corner.  Many in direct sales have jumped on the bandwagon to try things out during this BUSY time of year.  So what will make YOU stand out in the crowd.  Why will people click your link and not someone else’s?

First, let’s talk about your profile picture…..it shouldn’t be of your dog, or your cat.  It shouldn’t be of a product.  It should be of you.  I change mine on a monthly basis (sometimes more often).  I am always in the picture – sometimes alone, sometimes with family or sometimes with friends.  The key is that I am always in the picture.  WHY?  Because my customers want to see me.  If there are several people on their social media feed doing the same business, I want them to remember me!  They may not remember the name but they will remember my face.

Have you been creating your own community (or group) on social media and hearing crickets?  Why not join communities that already exist.  Every big social media platform has a community aspect.  Facebook groups.  Twitter chats. Pinterest group boards. Instagram hashtags.  Joining groups and sharing not selling will help you build relationships which will help you build your business.  I don’t mean just liking a page.  I mean leaving sincere comments, interact with people so that you can be SEEN by the RIGHT people (your target population). Who knows you may also make some awesome friendships along the way.

I LOVE this tip! Treat *every* social media post as a potential landing page.  Let’s be honest, how many people will actually click on your website or blog the first time they see you?  They will see you a few times, watch your posts or look at your pictures then click your website or blog.  So, think about the content of what you are posting and saying on social media.  Think to yourself: does this Instagram photo or Pinterest pin represent my brand? Is this tweet grabbing my audience? Create content that is useful, inspiring, or memorable to your target audience so that it is landing page-worthy.

 

Start to utilize Pinterest and Instagram more.  I have to be honest, I have never really thought about the return on investment in either of these forms of social media.  BUT, stats show that these forms of social media are growing which  means more traffic, more visitors, more clients.   For anyone running a blog or online biz, it’s kind of magical (and a total necessity).  Make sure you include a call to action in your pin descriptions and in the pins themselves, if possible.  People need a push to take action in the direction that you want them to.  Add “click here” or “click through to read the full post!”.

What is your best top for boosting traffic to your blog or website?

Have a ThirtyOne-derful day!