Business Tips and Tricks, Hope Wissel

Words Can Boost or Kill a Sale

The holiday shopping has kicked off – Halloween was barely over and Thanksgiving is still 5 days away.  The stores are already filled with holiday decorations.  In direct sales, and in most businesses, this is when we do 70% of our business.  It is a short window of opportunity and we need to make the most of it.  I am blessed that Thirty One does everything they can to support their consultants during this time of year (and all year long).  Stores run sales at all hours and for all kinds of things. Vendor shows are every where. Everyone is vying for your business, as well as our customers’ business.  So what makes YOU or your products or your company stand out.  What are you doing to capture that sale?

Words have power – so according to there are some magic marketing words that will definitely boost sales.  So, here goes:

1. Sale – Who doesn’t love a good deal?

2. Off – If you can offer your audience an incentive like 50% off, or $25 off your next $75 purchase, you’ll pique interest quickly and give customers added incentive to buy. I have found that my customers aren’t not big fans of the “off” customer specials.  They LOVE when it is $5 or $7 or $10 especially when it is a HUGE savings for them.

3. New – So true.  When we have limited or NEW products, sales increase regardless of the time of year.

4. Best sellers – Although our BEST sellers open the door for conversations, they may not be the thing that keeps your customer unless of course it fits their specific need.

5. Be the first – I LOVE giving my customers and hostess a sneak peak of new products,and upcoming offers.  Isn’t that the reason that the month a new catalog kicks off, our sales and party bookings are off the charts?

6. Thank you – I love to show my customers a little love once in a while with my Birthday Club or limited specials. When I reach a new goal, why not thank your customers with a new deal, or host a customer appreciation event.  I love sending “snail mail” to my customers and party guests when they place an order.  Host a party for me and I will show you the love BEFORE, DURING and AFTER the party with little gifts.

7. Remember– Your customers are busy, so it’s always a good idea to send reminder emails. Follow-up like this is not one of my strong points but I definitely need to get on the ball.  I need to make reminder calls especially to those in my Birthday club, maybe that would increase my redemption rate.

Just as words can boost sales, they can KILL your sales too.  How many of these do you use?

1. Hurry – Yes, you want to encourage customers to act fast, but this word is overused and doesn’t pack as much punch as “Act now” or “Limited-time offer.”

2. Guaranteed – Nothing in life is guaranteed, Fischgrund reminds us; so it’s best to stay away from this word. You can still back your product or service, just refrain from using the word “guaranteed.”

3. Huge – Every sale and event is huge. Think of alternatives to use. For instance, “Our Biggest Sale of the Year.” It’s more descriptive.

4. Hassle-free – Sure, the phrase seems positive, but you’re still associating the word “hassle” with your business or brand. Not a good idea. Go with “easy” instead.Think of  Staples “easy” button.

5. Once in a lifetime – Cliché, and typically untrue phrases like this don’t help your sales. Be original.

6. SAVE UP TO 25% RIGHT NOW!!!! – There are two red flags in this statement. For starters, don’t use all caps; it makes people feel like you’re screaming at them. Keep your punctuation to a minimum, too. The sale isn’t any more enticing with three exclamation points.

What are YOUR favorite marketing words to use during the holiday season or any time of the year?

Have a ThirtyOne-derful day!


Business Tips and Tricks, Hope Wissel

Business Health

I am busy getting ready for tonight’s Celebrate and Connect meeting or more commonly known at CnC.  What is a CnC?  It is a bi-monthly meeting sponsored by Thirty One’s Home Office and held across the country by Thirty One Directors.  It is a great chance to make new friends, share great tips, get company updates AND a FREE product!  Yes, every consultant who attends the meeting will receive a FREE product which this month will help them in setting up their business for the Fall.  If you are interested in attending one of these meetings as a guest, let me know.  We would love to have you…

Okay, so back to today’s blog which is courtesy of the AMAZING JulieAnn Jones.  It may be a little late in timing since we are more than half way through the summer but over the last week, I have heard from many on my team that are struggling. Score: Summer – 10 Business – 0.  Saying that the summer can be challenging is an understatement…

People are traveling and outdoors more, making it more difficult to connect with team members and customers. And, if you’re like me, it’s just harder to motivate yourself during the summer. I think we all have some kid left in us and feel like we deserve a few months “off.”  Does this sound like how your month is going?

I LOVE this challenge from JulieAnn: If you don’t keep your focus on your business, it could fade away or die completely. I’d like to challenge you to take proactive steps now to make sure that doesn’t happen. Go to your calendar and schedule a one hour appointment with yourself (with a cool drink on a shady patio, in your local coffee shop, or in an air conditioned corner of your home) and take stock of where you are now in the following areas:

Home Party Bookings

Sponsoring (building your team)

Home Party Sales

Time Management

Personal Development

…and if you’re a leader add:

Direct Sales Team training

Downline Support

 These six areas (eight if you’re a leader) will tell you much about the “health” of your business. Ask yourself, “On a scale of 1-10, 1 being not at all satisfied and 10 being totally satisfied, where am I in each of these areas? And what would make it a 10 for me?” Those two questions will not only tell you where you are now, but where you want to be.  I’m going to challenge you here to be honest with yourself (anything else is just a waste of time). Come on, really take an hour and do this exercise!

Yes, I took the challenge and I realized that I was not at all satisfied with the health of my business.  When I was really gut honest, my average was a 4!  I was shocked!  The next step was to start being intentional about what I was going to do to increase my business and get it back to healthy (at least a 7 but I would love a 9).  What have I started doing to make this happen?

  • Watching Thirty One training videos and You Tube videos of successful direct sellers.
  • Picked up the phone and made some calls (or text messages).  The goal is 5 – 10 calls per day.
  • Shared a catalog with people who knew I sold but I was waiting for them to ask me.
  • Putting together packets to send out (10 per month) to perspective hostesses (and recruits)
  • Sharing Thirty One and ASKING if they want to host a party.  Looking for 100 No’s.

Are you willing to take the challenge and share with us about the “health” of your business?  What are you going to do to get YOUR business healthy?


Have a ThirtyOne-derful day!