Have you hard the Chinese proverb that says that “a journey of a thousand miles begins with a single step”? That can even be a baby step as long as it is a step forward….
I have been blogging for 2 1/2 years every day.What started as a challenge from Vanessa Coppes, co-founder of the Entrepreneurial Think Tank for Woman has turned into a way to share my vision of empowering woman. My very first blog was personal about bullying my daughter received in school. Since that very first blog, I have learned so many things about blogging and growing my business.
So, if you are looking to blog, let me share some of the things that I have learned so far:
- Write about something you know. It should be something that you like. Themes are great if they fit into your vision. Just don’t write about things because you think it will generate traffic. Your readers will quickly figure out if you are writing a lot of fluff or if you are writing from your heart.
- Keywords or as the techies call them SEOs. Basically that is “search engine options”. which is how you will be found when people are doing a search. You’ve done a Google search right and the list of hundreds of things appear. In that list will be some blogs with your keywords in them. I write as thoughts come into my head – scary, right? Then I go back and add links and figure out the keywords that can be used BUT that is after the post is done.
- Make sure that you proof read and do spell check before you schedule your post. Bad grammar will take away from you message. Make sure the text is consistent and there are no typos.
- I have found that planning out my blog is important. I may not write the actual blog but I do have ideas jotted down for the next month. I jot down notes and ideas when I think of them. I leave them as drafts and then I go back to finish them up or sometimes I will toss them. Planning ahead will help you be organized.
- Organize your posts by category so that it is easy for your readers to find blogs with common subjects. Use labels, and include a search box that will help readers find what they are looking for. A messy or too complicated to navigate blog will scare readers off.
- I like to include pictures that relate to my post. Why? Pictures and a catchy title will draw people in. They get and keep people interested. PLUS if you use other social media avenues to publicize your blog, pictures are great in news feeds. Remember that a long text is hard for people to read.
- Be sure to include an “about me” section in your blog. People want to interact with other people, not with machines, so they like to know who is on the other end. Include your photo if you have no problems with that. I use personal as well as stock photos in my blog.
So, who is ready to start blogging? If you already have one, post your link below so we can all check it out. I look forward to adding lots of blogs to my reader board.
Have a ThirtyOne-derful day!