Business Tips and Tricks

How To ROCK Your Business During the Cold Winter Months

 

 

Predictions of snowy weather often have many cancelling their events and parties.  How are you prepared to keep your business going?

.Since I rely on my business to pay my bills, I am always working on a plan to keep things consistent while I (and my customers) are snuggled warm at home.  Last winter, I was able to hit my goal as was my team with some planning – I always have a plan B….

Here are some tips to help you keep your sales up during those cold winter months…

1.Flash Sale Fridays (or any day)IMG_3907.jpg

Pick a product or a bundle of products and offer them at a discount for a 24-hour period only.  Let your customers know by sharing the products LIVE on Facebook or via an email or even in a text message.  Encourage them to share the flash sale with friends – the more the merrier.  Thankfully, Thirty One offers us a chance to give our customers a discount without it effecting our pocketbook  – an AWESOME consultant perk.  If a 40% discount off, isn’t in your budget, utilize the specials offered by your company to create bundles for your customers.  By creating a sense of urgency (today only) you can encourage people to shop.

2. Facebook LIVE parties

Facebook LIVE is a great way to demonstrate products, do drawings, and have fun. By letting your customers see you LIVE, they establish a connection with you, and see your personality shine.  Encourage attendees to share the video with friends.  Ask simple questions like where do you live so everyone checks in.  Acknowledge those who check in with a greeting or comment.  The more interaction, the more people will see it on their Facebook newsfeed.  The end result is to take orders by sharing solutions to their every day problems with your products.  This is definitely on my TO DO list for the winter months.  Even if it isn’t a party, just going LIVE to share products and tips will help your sales.

3. Show on the Go parties

Pack up some samples of your products, catalogs and share them with 6 of your friends. Encourage each of them to collect $100 in orders.  Give it a fun name and split the hostess benefits between them.  Chances are they will collect more than $100 in sales.

4. If it’s just a flurry

Have a flurry sale offering, get rid of retiring prints and products or excess inventory – we in direct sales always have excess inventory.  Have a home party, offer a discount or special gift if the party holds and guests attend or order.

5. Hold a Mystery Host party

Text, email, phone or facebook message past/ current customers for orders.  Anyone who places an order will be entered in a drawing to win ALL of the hostess benefits.  The more orders, the more benefits.

Be sure to OVERBOOK your calendar in the winter months.  One date is the party date and the second date is a snow date, just in case the original date is postponed due to weather. If a home party is cancelled, switch it to a ZOOM or Facebook LIVE party. You were scheduled to work, so work your business.  ZOOM is a fun way to get everyone on at the same time.  You can see them and they can see you.  Then you can download and share it those who couldn’t attend.

Another fun idea to get people out to a wintery party is with a theme party – have them thinking warm with a summer or tropical theme. Encourage guests to dress based on the theme and have your hostess focus her snacks (simply and easy) on it as well.  It’s a fun way to bring hope the winter will soon be over and allows everyone to dream a little.

What is your best tip for keeping your business consistent during the winter?

Have a ThirtyOne-derful day!

Favorite Products

ZOOM

monday morning

Happy MONDAY!  I wanted to tell you that YOU are one in a Minion!  🙂

What a crazy week-end, right?  Jonas, the Blizzard of 2016, will go down in the record books at the Jersey Shore – as well as some other places.  Our wonderful neighbor blessed us by shoveling LOTS of the snow after he did his before he got ready to go to work.  I had to do some shoveling to get the SUV ready for hubby since he went in early to relieve those who had worked all weekend.  I was able to stay home – safe and warm.  I had fun cooking which allowed me to relax a little.  What did you do for fun?

Being snowbound was actually a blessing in disguise for me.  Let me explain…

I had a party scheduled in North Jersey with a group of my favorite ladies who live about 1 1/2 hours away from me.  When I work up Saturday morning to an avalanche of snow and a State of Emergency – I knew that I wasn’t going to be making  my road trip.  I couldn’t get out of my driveway or the street even if I wanted to, so I had to come up with another plan to help my hostess get her wish list for FREE.

My hostess is NOT on Facebook.  I know amazing, right?  So, I asked her to be my guinea pig with  ZOOM – a video conferencing program.  Our Home Office at Thirty One uses this for our Leadership calls and so does my upline.  She was up for the challenge.  I didn’t want to invest any money yet so I told her that it would be just 40 minutes of chatting and showing some of the products that everyone wanted to see.  If we went any longer there was a monthly cost.  Not a lot but I wasn’t ready to make an investment yet.

 So at 7:25PM, we jumped on..

There were 6 guests and me.  My hostess was well prepared with a list of things that everyone wanted to see so I was ready too.  The 40 minutes went by really fast but I was able to answer everyone’s questions, highlight some great products and share with them an upcoming Retirement Sale that starts TODAY!  By the time the call was over my hostess was at $340 with orders still coming in.  She was thrilled since her goal was to get the Hostess Special which was an organizing set of products and all she needed was $200 in orders.

I will definitely use ZOOM again BUT the next time I will pay for the month so that we can talk for a lot longer.  I actually liked this BETTER than a Facebook party because you get to see everyone who is attending just like at a party.  Everyone interacted with each other and helped each other out with product ideas.  I am sure I could Skype or FaceTime too with people BUT I don’t do either of them very well.  I liked ZOOM because I could do it from my computer or a tablet or a phone.

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Are you wondering what the Retirement Sale is all about?  You can check it out on my website at www.partywithHope.com.  The sale is through January 31st and is while supplies last.

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So, who is ready to conquer the world? Ready to tackle the week?

Have a ThirtyOne-deful day!