Business Tips and Tricks

Growing Your Business Online

Over the last three months, I have seen a change in my business.  After talking to other direct sellers, a lot are seeing the same thing.  Many in direct sales are seeing their business move to more online sales/ parties and less “home parties”.  I LOVE home parties.  I love connecting with women and getting to know them.  I love seeing them smile as they spend time with friends, reconnect and relax.  That is what makes me smile. So I need to learn how to do the same thing online.  Is it possible???

You can imagine how I struggled when I found my calendar empty with the exception of some Facebook/ online parties and a few vendors events.  Those inner gremlins began to jump for joy as they saw the perfect opportunity to play the “negative” mantras and the comparison game.  It was tough squashing them but I had to give it a try.

I went on the hunt to find new ways to connect with people on Facebook or to engage my customer base from the last 6 1/2 years.  I knew it wasn’t going to be easy.  I knew I would try things which would flop while other things would be a success.  I was willing to commit to it because I wanted to continue working my business full-time and make a difference in the lives of others.  Even tougher because I am a little tech challenged.

I tried Facebook parties before.  Some were successful while others flopped.  I looked at the differences.  Hostess coaching played a huge factor in those which were successful. Hostesses who wanted to earn FREE product and were willing to at least do a little bit to help make the party a success.  Flops were usually associated with no participation from the hostess or I was using other people’s scripts and not making them mine.  Admit it, you have done the same thing!

I looked for people who were successful in running their direct sales business solely online.  I looked for tips and tricks from other direct sellers.  I was bound and determined to make it work.  Here is actually a blog post I wrote almost 4 years ago which talks about this exact subject:

As Jason Dorsey says – you need to communicate with different people differently.  In Inc. Magazine there was an article on “4 Tips for Using Social Media to Sell“.  I love that Matt Heinz talks about “social selling” instead of “social media”.  Here is a link to his book “Successful Social Selling”  Here are the 4 key principles shared in the article:

  1. Getting more “followers’ in not a goal.  “There is no connection between the number of followers or likes and your amount of sales.”  So true!  I have been doing this through my blog but now I have ventured into the social media realm to do the same thing.  Sharing products and information by offering people an opportunity to experience Thirty One products without the HARD sell.
  2. Connection is not engagement.  Selling comes from interaction and not just pushing my message or expertise.  I am learning to respond to each person who comments on a post, especially the engagement ones.  You need to INTERACT with people to build a relationship with them whether online or in person.   
  3. Buyers signal by declaring problems.  I am still working on this one. LISTENING for signals when you are face to face is one thing but I find it so much more difficult online.  I worry about giving a “sales pitch” or “being pushy” when I “think” I hear those signals.  
  4. You are not in control.  This is so tough for those like to be in control!  “If you tweet, blog, or post about a solution, idea, or product a person doesn’t need, they won’t necessarily connect with you. If you are listening to the social Web and hear someone declare a problem you can solve or a question you can answer, giving you an opportunity to send a relevant response, then you are truly engaging.”

It has only been three months of consistently trying things online and it is working.  I will admit, I stress at the first of the month when the calendar looks light BUT then I get busy.  Over the last 3 months, I have met my personal sales goals and my team has met theirs and almost ALL of us do just do things online.  Consistency is the key.

So, what are your thoughts on social selling ON social media?  If you use Social Meda, what platforms do you use and are they creating business opportunities for you?  Please share your thoughts…. Have a ThirtyOne-derful day.

Party Ideas

Thirty One BINGO Blast

Mondaysedited

Is this how you are feeling this morning?  Do you feel like the weekend went by WAY to fast?  Did you plan on getting together with friends but then “life” got in the way?

When was the last time you played BINGO?  What do you think of when you think of BINGO?

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Do you have visions of rows of tables where women guard the “good luck charms” and their cards like  they are gold?

Are you one of those who wins with only one card while everyone else has multiple cards that just needs one number?

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How about enjoying a night of BINGO while getting some FREE and discounted products?  Imagine a group of your friends gathered together to play BINGO at your home or maybe a local restaurant that also has happy hour.  Let me tell you a little bit more about BINGO Thirty One Style:

bingo home party

My hostesses can expect that I will partner with them to make it a night they won’t forget. I will take care of the invitations. I will take care of the follow-up to ensure friends are coming. No sales pitches. Just some simple solutions to your every day organizing struggles.

Everyone pays $10 cash to play 4 games of BINGO.  The money collected goes right back to the guests who win BINGO.  The more people, the larger the prizes.  I will bring the BINGO boards.

Keep the snacks light – really, does anyone ever eat? Your friends aren’t coming to see how clean your house is or because you will have lots to eat. They are coming to spend time with YOU who they have not seen in a long time without the kids or hubby..

I will celebrate you for your hard work and ability to take care of everyone else. I will encourage you so you feel like a star. Best of all, I will reward you with FREE and discounted products for you, your friends and your family.  Your guests will have a fun night of BINGO while being able to shop for gifts for their family and friends.  The money that they win goes towards their purchases of product for the evening.  Not only do you as the hostess earn FREE product but so do your guests.

It is a win-win for everyone!  So who is ready to book their Thirty One BINGO Blast?

Hope you have a ThirtyOne-derful week!

Hope Wissel, Unclutter Your Life

National Get Organized Week

hot mess

Did you know that this week was National Get Organized Week?  This week was originally created by The National Association of Professional Organizers to focus on the benefits of getting organized along with some techniques. They have since gone to January because most people have “get organized” as ONE of their New Year’s Resolutions.

I am old school and remember October as being “fall cleaning” when I was growing up.  In fact my mom still does this.  It was when we cleaned the house top to bottom, over furniture, stored away  summer clothes and brought the dreaded winter clothes out of storage.  So, if your goal at the beginning of the year was “to get organized” now is a great time to finish up the year reaching that goal (if you haven’t already).  Take this week to simplify your life and make it more manageable by getting organized.

I read a quote by a fellow blogger, Cheryl Richardson who is a spirituality and self-help author. Does this sound like your office (or house):

“Stuff has tentacles. Every pile of paper, cluttered counter, or disorganized closet is filled with items that have cords attached to them. These cords reach out and suck the energy from us whether we’re near the stuff or not.”

GO, right now. Grab a broom, a mop, and a dust bin (that’s old school talk for “trash can”). Roll up your sleeves, put on some rockin’ movin’ music and do this!

Here are some solutions to those organizational problems in your home or your office:

organize craft supplies   Post #9B

I love that you can label things to make it easy for kids (and hubby) to know where to put things away.  Like that is going to happen, right?  The cubes are solid on one side while the other side has a clear opening so you can actually see what is inside.  A great way to  hid things when company comes to visit!

As for your office (or even the home), my BEST tip is:

Touch each piece of paper (or email or mail) only ONCE!

I know, crazy right? The truth is it is possible. I used this system for years in my JOB. It made life so easy. I am not sure why I have such a problem in my home office.

What will help you get organized as we enter the last quarter of 2015?  I am not a professional organizer but I do have some great tips and products that will make your life just a little easier.

Wouldn’t it be nice to call someone and have them come in and just pull together that messy closet or counter space or maybe even your office?  Think of how much more energy you will have when you are not faced with the clutter every day.  Remember, clutter drains your energy. It zaps your creativity too. If there’s more to do, continue the process of decluttering and organizing. Twenty minutes a day is all it takes.

How about a “Product Experience“?  A NO obligation consultation.  I will come in and help you with suggestions for your “hot mess” using things you already have or sharing some of Thirty One’s awesome product.  If you are interested in our product and they meet your needs;   I will help you find the best deal for you. If not, it is okay – I will be grateful for the chance to meet some new people and share the gift of Thirty One.