Hope Wissel

Spring Premiere 2017


Today is Thirty One‘s Spring Premiere for consultants.  For those in direct sales, you know the introduction of NEWNESS creates a lot of excitement.  You are eager to share the catalog with friends, family and customers.  You want everyone to be excited so YOU can fill your calendar.  This would be AWESOME, if the catalog started in the next few weeks.  What happens if you get a sneak peak in December and the catalog doesn’t start until February 1st?

woohoo copy

As a hobbyist, I was one of those people who wrote off the rest of December and January; eagerly sharing the new catalog with everyone.  I didn’t have a plan on how to get through December and January.  I would just push for the Spring.  I mean who doesn’t want to think about warm sunny trips when the temps are dropping every day?  My customers had seen the same catalog for the last several months and they were ready for something fresh.  What was the result?  Not only were sales down BUT my paycheck took a nose dive.  Could I have expected anything more?

The last two years as a result be being a part of an AMAZING upline team with Thirty One, catalog changes take on a whole new meaning for me (and my team). Now, I put a Damage Control Campaign in place.  These two months are crucial because they are part of the numbers for the Leadership Incentive Trip I am working towards for hubby and I.

We are in the busiest selling season of the year, so make the most of it.  Your direct sales company may have a cut-off to ensure delivery in time for Christmas BUT don’t close up shop once it has passed.  Does Macy’s close their doors after the holiday blitz?  What happens over the next six weeks will effect your business in three months.  Do you want to be sitting with an empty calendar in February or March?  I know I don’t.  It’s crucial to set GOALS and have a plan.  This way we can kick off an AMAZING Spring Summer season.

Here are some of the tips:

  • Use Customer Care Card or Door Prize Slips to secure bookings and leads at events.
  • Use Hostess Stacking and booking games at parties.
  • Use games to keep the party fun and help to fill your calendar. To keep your business growing, your goal should be at least 2 bookings from every party or event.
  • Build strong relationships with customers and hostesses. Communication before, during and after the party is the key that builds trust and begins building a solid relationship.
  • Think outside the box of a home party in December or January.  Take your party on the go. Couldn’t we all use a break after the holiday madness? What about a Facebook Live party or a ZOOM party?
  • Knowing what is available, and what is coming in the following month helps to build consistency. It encourages conversations with potential hostesses.  It allows you to have one on one conversations,  making them feel special because you are providing them with a sneak peek of the upcoming hostess and customer specials.
  • We all want to keep our January booked and busy even though our customers are going to want to get their hands on the new Spring catalog.   Offer a fun enticing way to get them to book in January. Give your hostesses the opportunity to get a sneak peek of the new spring catalog at their party in January.
  • January is a great month to offer last chance opportunities for the current catalog. Last chance/ first glance parties.  These give your customers a chance to purchase retiring product as well as get a glimpse of the NEW items. Encourage your hostesses or customers to plan parties or purchase early in the month, as items begin to sell out closer to the end of the month.

So, what is YOUR best tip for keeping your calendar full during a catalog change? Share your tips with us.

Have ThirtyOne-derful day!

Business Tips and Tricks, Hope Wissel

January and the NEW Spring Catalog

Sunday was an AMAZING day!  The highlight of which was celebrating Thirty One’s Spring Premiere with 150 plus women at a local movie theater in Toms River.  This was the first time that Premiere was close and I wasn’t driving 2 hours to be part of the excitement.  I know you are wondering, why Spring Premiere NOW, right?  Thirty One’s new Spring catalog kicks off on January 1st just in time to beat the winter chill with thoughts of warmer days.

In the past, I like many others, tend to have a V-8 moment the week in between Christmas and New Years when I realize that I don’t have much on the books for January.  Our holiday cut-off is December 10th then comes the holidays and before long, it is January.  Our business has gotten pushed aside and we are now trying to play catch up.  Does this sound familiar?  This was me last year and despite my lack of planning, I had a great “J” month.  This year, I am planning for January starting with this month’s parties so that my first “J” month of the new year will be off the charts.

I love this advice from  JulieAnn Jones: Block out December 15 – 31st on my calendar as if it doesn’t exist and move those people into the new year.  This way I can make sure that my January calendar is booked focusing on January 1st – 15th.  A paycheck on the 25th would be a nice way to kick off the new year, right?

Here are a few of my favorite reasons for hosts to book parties with me in January:

  • The holidays are over (that in and of itself is a let down).  Why not have some girl time to catch up with everyone you missed over the holidays.
  • Other than Martin Luther King day, we don’t get to celebrate any holidays in January so people need an excuse for a party
  • We have an AWESOME host and customer specials for January
  • The NEW Spring Catalog
  • I am working on qualifying for our Leadership incentive trip to Riviera Maya

So I am ready….armed with some NEW tips from Rockstar MOMpreneurs.  Ready to fill my calendar with home parties and back them up with some online Facebook parties just in case the weather is bad.  I am ready to dangle a lot of carrots in the hopes that it will be the right thing to entice guests to set their date.

In addition to booking parties, I am sure that there will be many who will be dreading the January bills from the holidays.  What better time to join my team?  Extra income, new products and some me (or girl time) – what more could a girl want, right?

So look at your December parties as more than just sales opportunities. Look at them as a way to ensure that you’ll start next year with a strong business. That way, you can truly relax over the holidays knowing you’ll have a business to come back to when the new year starts.

Oh, did you really think that I was going to show you what is coming in the NEW Spring catalog?  Silly readers!!!  I will tell you that if you check out my VIP page – Hope’s Purse Closet you might get a glimpse of what is coming.

Have a ThirtyOne-derful day!






Business Tips and Tricks, Hope Wissel

Spring is Popping at Thirty One

Can you feel the excitement?  Are you hearing a dull roar coming from a local movie theater?  If you do, don’t panic – it is just the SPRING PREMIERE for Thirty One.  I know, you are thinking – spring NOW, Christmas isn’t even here yet!!!!  Thirty One consultants all over US and Canada will be flocking to local theaters to attend this “red carpet” event.

According to Thirty One’s Home Office, Spring 2014 is going live on Saturday, December 21! That means the last day to order from the Fall 2013 Catalog is Friday, December 20. All orders placed from the Spring Catalog December 21 – January 2 will begin shipping January 3. We made the decision to launch spring earlier than planned, for a few reasons.

  • We want to give our Home Office employees, who work so hard to complete seasonal changeover, time at the holidays to spend with their families.
  • Moving spring up also gives you a great opportunity to get bookings and start 2014 off strong. Share the new Catalog with family and friends you’ll see over the holidays.

The excitement generated at today’s event will help many consultants (including myself) rid themselves of Vacation Veronica, cutting her visit short.  Have you every thought about becoming a Thirty One consultant?  Why not join in the fun and give yourself the “gift of opportunity? Join NOW and you will get the NEW Enrollment Kit and be able to share this with friends and family during the holiday season.  Who wouldn’t enjoy a Girl’s Night Out after the hectic holiday season?give the gift

So, when you see lots of ladies in PINK or hear the low rumble that will accompany this mornings premiere – you can smile knowing that the NEW Spring Thirty One catalog is just around the corner.

Have a ThirtyOne-derful day!