WOOHOO WEDNESDAY! I am playing catch up after working my part-time job on a full-time basis last week. I must really be getting OLD because I am exhausted. Not only was I working, I had a busy week in my direct sales business – closing parties, coaching hostesses and working with new team members.
I had an BIG event on Saturday so I am working on follow-up. We all know it is the key to success, right? Truth be told, in the past, I was not very good at it. So I am working this week on changing my mindset so I can change my business. I mean it worked for changing my mindset about recruiting and gained 5 new recruits in 3 months. So, why not put it to the test for booking and sales?
This is an article I found on DSWA and the thinking process started. I know scary but sometimes it triggers some really exciting stuff. At a home party 100% of the people buy something – a sale is a sale no matter how small which is good. I seem to struggle on Facebook/online parties and after vendor events.
The article highlighted the word AFTER as an acronym on how to get more sales..So let me know what you think:
A stands for Attitude. Your attitude (positive or negative) will determine the results after the event. Are you positive? Do you think it is normal for people to place orders AFTER an event or a direct sales party? Or, do you think it is pushy to contact people AFTER the event/party about more sales? Your attitude will determine the outcome. Change your mindset, change your attitude. I have been blessed with repeat business after home parties. I tend to struggle during vendor events because my attitude is all about leads and NOT sales. Does your phone weigh 500 pounds, so you can’t lift it? The Fortune is in the Follow-up.
F stands for Fun. The most important part of any home party, right? Are your parties fun? Would you want to attend or book a party from YOU? You need to have fun so your guests can have fun. Even at vendor events, I have fun! I am learning it is not about perfection, it is about progress. Thank you Deb Bixler. Who wants to party or be part of a team not having fun, right?
T stands for Tell. Talk to your hostess and make sure that she knows how to collect orders – if she doesn’t she won’t do it. I offer an incentive to my hostess for gathering $200 in pre-orders BEFORE the party, this has helped to increase my party averages. At a vendor event, I tell EVERYONE who will listen how easy it is to host a party with me. Simply 6 orders of $35 equals a party. I mean you must know 6 people who are looking for a gift or like to shop. Telling doesn’t mean DEMAND, it means talk, explain, have a conversation and LISTEN to what they are saying to you.
E stands for Energy or Excitement. Without this, you don’t have a business – it is the make or break it of direct sales. Translate your excitement to your hostess, your customers and get things rolling. I get told I am “too perky” – I used to tone things down but not any more. People want to be a part of my energy.
R stands for Remind, Remind, Remind. In today’s crazy, fast-paced world, we need reminders – you use post it notes to stop to the store, the grocery list, the to do checklist, and a hundred other things, right? I’m not alone in this, although, I usually blame my need for reminders on the MS or health struggles. Why would you think your hostess, her guests or those who stop by your table at vendor events wouldn’t need a reminder? Every time you talk with someone after the initial encounter, talk to them about specifics – an upcoming sale, a product they were interested in or even wanting to book a party.
Things happen AFTER an event or party because YOU have a plan. What are some of your tips for success AFTER a party or vendor event? Share your best ideas.
Have a ThirtyOne-derful day! #hope
Hope Wissel 